Behavioral Advertising / Publicité Comportementale

“The ultimate goal is to be able to put media together in ways that are accountable, clear and useful to those who are buying and selling media,” said Sherrill Mane, svp of industry services for the IAB. Mane was careful to say that there was no timeline for an RFP and that the IAB wasn’t out to force its will on the big measurement companies like Nielsen and comScore. But she stressed that the IAB’s initiative was broader than previous efforts to improve media measurement.

Ce bulletin a été publié le Dimanche 27 juin 2010 9:02 et est classé dans Audience Analytic Tools (Outils d'Analyse d'Audience), IABVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.