Behavioral Advertising / Publicité Comportementale

The banner advertising world is close to radical transformation from the influence of advertising exchanges, where ads are purchased based on a real-time auction for the person actually viewing the spot, instead of a general media buy. For agencies, ad exchanges threaten to upend established ways in which digital advertising is bought and created. For advertisers, ad exchanges offer incredible efficiencies and effectiveness. For publishers, ad exchanges are an entirely different story.

Ce bulletin a été publié le Mardi 29 juin 2010 9:43 et est classé dans Ad Exchanges (Places de marché)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Vous pouvez répondre, ou faire un rétro-lien depuis votre site.