Behavioral Advertising / Publicité Comportementale

The display-advertising marketplace is being rapidly transformed by the emergence of advertising exchanges. With exchanges, advertisers buy the specific audience member – based on the profile of the person visiting a particular Web page – as opposed to a general advertising buy on a media property. The transaction occurs through a system of real-time bidding that’s more similar to Google AdWords than a traditional display ad sale.

Ce bulletin a été publié le Mardi 20 juillet 2010 10:46 et est classé dans Ad Exchanges (Places de marché)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Les réponses ne sont plus admises, mais vous pouvez faire un rétro-lien depuis votre site.