Behavioral Advertising / Publicité Comportementale

Marketers and their agencies have been trying to decode why consumers buy what they do since the 1920s, when N.W. Ayer suggested people would « walk a mile for a Camel. » But lately they’re turning to behavioral economics, a blend of psychology and economics that has until recently been a mostly academic discipline, and could be described most simply as the study of how consumers make economic decisions.

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