Behavioral Advertising / Publicité Comportementale

NBC Universal is getting into the ad network business, first selling inventory across a handful of its own properties, then possibly expanding into others. The network, called Universal Audience Platform, launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. While advertisers have previously had the ability to buy packages that spanned NBCU properties, this is the first time they can buy display inventory based on audience segment rather than brand.

Ce bulletin a été publié le Lundi 26 juillet 2010 6:20 et est classé dans Ad Networks (Régies Publicitaires)Vous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Les réponses ne sont plus admises, mais vous pouvez faire un rétro-lien depuis votre site.