Behavioral Advertising / Publicité Comportementale

With more robust behavioral and audience-targeting tools at their disposal, advertisers now had the flexibility to place ads on sites that best reached target audiences at prices that were based on current demand for those impressions and not on a set CPM cost. The result was that advertisers were able to get more « premium » impressions for non-premium prices and publishers were able to sell more of their former remnant impressions using a real-time bidding approach.

Ce bulletin a été publié le Mercredi 28 juillet 2010 8:04 et est classé dans UncategorizedVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Les réponses ne sont plus admises, mais vous pouvez faire un rétro-lien depuis votre site.