Behavioral Advertising / Publicité Comportementale

And so Placecast  is especially interested in gauging consumer receptivity to proximity marketing in this survey. When they asked if people would be interested in receiving location-based (GPS-directed) text messages that included discounts, coupons and offers, only between 26% and 28% of men and women said outright that they didn’t like the idea. Between 36% and 38% felt that sort of service might be useful, although many felt that it all depended on the offer. And again, the parents of kids under six led the respondents, with 45% of this group saying they think it might be useful, compared to 37% of those with kids over six and 31% of those with no children in the house.

Ce bulletin a été publié le Vendredi 13 août 2010 7:08 et est classé dans Geo-localisationVous pouvez suivre les réponses à ce bulletin avec le fil RSS 2.0. Les réponses ne sont plus admises, mais vous pouvez faire un rétro-lien depuis votre site.