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09 12 2011

Mpire Survey Finds Ad Verification Good for Industry

Publié par Share dans Verification Companies

While more than 70% of respondents paid for ad verification services this year, that percentage will drop to 56% as more publishers and networks integrate ad verification technology. About half of the respondents said that they would spend 2% or more of the their overall media budgets on verification and optimization in 2011, an 140% increase from this year.

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08 12 2011

Foursquare Short-Term Forecast Sunny, Long-Term Hazy

Publié par Share dans Foursquare, Geo-localisation

Foursquare turned down an acquisition offer of $140 million – tech gossipers believe the potential purchaser was either Facebook or Yahoo. The offer came when Foursquare had only had raised $1.35 million in seed funding and before a $20 million round in October, with venture capital firm Andreessen Horowitz joining existing investors O’Reilly AlphaTech Ventures and Union Square Ventures. At the time the company was valued at $95 million, had more than 2 million users and was averaging 10,000 signups daily.

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09 12 2010

This Time It’s Personal

Publié par Share dans RTB (Real Time Bidding)

The potential of such precision targeting is big business, and will get bigger. Forrester estimated that by the end of 2010, 30% of ad dollars spent online in the US would trade through RTB, or ‘dynamic media buying optimisation’. In a year, it’s gone from accounting for around 1% of display ads being traded worldwide to 20%, according to Admeld, one of the biggest technology platforms working in this space. The US is thought to be six to 12 months ahead of Europe; technology platforms working with websites to sell their ad space inventory this way have sprung up across Europe in the past year, focusing on the UK (where RTB accounted for about 3% of online display ad trading in late 2010), France, Germany, the Netherlands and Spain.

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08 12 2010

eBureau and BlueKai Partnership Provides New Level of Targeting Precision at Scale for Digital Advertisers

Publié par Share dans Uncategorized

“Together, eBureau and BlueKai offer a precise, scalable and easy-to-use solution that enables advertisers to target online display ads against their ideal audiences across the Internet,” said Omar Tawakol, CEO of BlueKai. “We’re excited to partner with eBureau, a clear leader in predictive analytics and pleased to be their technology platform to carry out the promise of creating high-value, highly targeted audiences to the marketing community.”

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08 12 2010

Debate over online privacy and behavioural targeting heats up

Publié par Share dans Uncategorized

Behavioral targeting advertisers can target users by interests via their internet ‘behaviour’ i.e. which sites they visit, what type of content they’ve spend time on etc. Advertisers and publishers claim that BT is beneficial to users by showing them only relevant advertising thereby improving their web experience.

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07 12 2010

Proximic Secures $4.4 Million In Funding To Fuel Continued Growth

Publié par Share dans Uncategorized

Proximic offers a suite of web services to advertising networks, agencies, DSPs, and publisher networks. These services enable its clients to target ads precisely against page-level context or user interest. Performed in real-time and language independent, Proximic’s solutions give clients a greater advertising impact and better ROI on their media spend.

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07 12 2010

Microsoft to Add ‘Tracking Protection’ to Web Browser

Publié par Share dans Data Privacy (Données Personnelles), Microsoft

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07 12 2010

Got Funds? Lotame Scores $11 Mil for Pub Solution

Publié par Share dans Lotame Solutions

Also the leader of Lotame’s previous $13 million round of investment, Emergence was joined by existing investors Hillcrest, Battery Ventures and Pinnacle Ventures. In addition, Lotame secured a line of growth capital funding from Pinnacle. Lotame has received $34 million in funding.

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07 12 2010

Adnetik Teams With adBrite, Accelerates Dive Into Online Video

Publié par Share dans Ad Exchanges (Places de marché), AdBrite, Adnetik

Havas trading desk spin-off Adnetik continues to diversify from conventional online display inventory into video, announcing a deal this morning with adBrite to that will allow advertisers and agencies using Adnetik to target video inventory on more than 120,000 adBrite affiliated sites.

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06 12 2010

Quantcast And Clearspring Settle Class-Action Suits Over Flash Cookie Tracking

Publié par Share dans Data Privacy (Données Personnelles)

Web measurement company Quantcast and widget maker Clearspring have agreed to pay $2.4 million to settle two class-action lawsuits alleging that they violated people’s online privacy by using Flash cookies for tracking.

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06 12 2010

eXelate finds positive results with Right Media Audience Sharing

Publié par Share dans Data Exchanges, eXelate

Enabling Right Media demand side clients with eXelate’s powerful segments has provided the advertiser with more efficient targeting and improved performance. The impact of targeting eXelate segments for publishers has been increased yield and CPMs as well as a better overall consumer experience due to serving more relevant ads.

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03 12 2010

Google/Groupon is about data

Publié par Share dans Data Exchanges, Google

But that’s not why Google is interested in Groupon. This deal is all about data, lots of it, and it’s all local. This is what the pureplays understand that media companies don’t. The game has changed. It’s not about gathering audiences anymore; it’s about gathering data to provide targets for advertisers. This is where the money is, and traditional media is being left behind, because we’re too busy playing the same old game.

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03 12 2010

Some Data-Miners Ready to Reveal What They Know

Publié par Share dans Data Exchanges, Data Privacy (Données Personnelles)

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03 12 2010

Who Would Suffer The Most (And Least) Under Do Not Track

Publié par Share dans Data Privacy (Données Personnelles)

While many major publishers, ad networks and ad agencies have been united in their opposition to the idea of a FTC’s “Do Not Track” button, not all of these players would be impacted equally if Do Not Track were to be implemented. Publishers still rely mostly on contextual ads on their sites, while Do Not Track would cause the most disruption in the world of behavioral targeted advertising.

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03 12 2010

CEO Blog: Oh, The Horror

Publié par Share dans DSP (Demand Side Platform), Data Privacy (Données Personnelles), Technology

Some websites are actually reaching back through your browser to inspect your surfing history without your knowledge or consent.  At Krux we maintain a list of nefarious web data collection practices that need to be extinguished, and this one has been at the top for some time. At least one DSP has been using the technique under the cover of ‘data quality testing.’

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03 12 2010

The Week That Was: Privacy Potpourri

Publié par Share dans Data Privacy (Données Personnelles)

The cacophony of voices on all sides of this issue — and the relentless posturing — has only begun. It seems clear that the FTC is calling for a more unified and simplified approach to an online ad system that has been defined in recent years by its obtuseness, complexity and fragmentation. What should be the industry’s next steps?

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03 12 2010

Open Data Partnership Steps Up to FTC’s Plate

Publié par Share dans Data Exchanges

Though it’s being greeted as a last ditch effort by the media, the Open Data Partnership by the Better Advertising Project promises to provide consumers with full transparency into collected data, the ability to edit their information or the option of opting out from participating companies’ cookies. The launch partners include 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn.

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03 12 2010

The new targeting technology you need to know about

Publié par Share dans Uncategorized

Based on implicit and explicit data and behavior collection, marketers can further hone a personalized brand engagement by presenting product options based on a prospect’s personal likes, dislikes, and budgetary constraints, among other variables.

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03 12 2010

Socially Targeted Video Ads In Real-Time?

Publié par Share dans Video Networks (Publicité Vidéo)

Tom Phillips, CEO of Media6Degrees, sees it as the next step for addressable TV — the ability to identify the audience by browser, similar to the way audience targeting gets done with display ads online. It gives brands a one-on-one relationship with consumers.

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02 12 2010

Gowalla 3.0 Unifies Check-Ins, Places With Facebook, Twitter, And Yes, Foursquare

Publié par Share dans Geo-localisation, Gowalla

The location-based service has decided to fundamentally altered their app to allow you to check-in to not only their service, but also into Facebook’s and even Foursquare’s as well. Yes, they’ve just become compatible with their chief rivals.

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02 12 2010

Millward Brown Taps OpenAmplify’s Semantic Service

Publié par Share dans Uncategorized

Millward Brown will add OpenAmplify’s semantic technology to its brand tracking and other studies, to automatically distinguish whether what is being said is negative, positive or neutral, in order to provide a ‘more accurate’ interpretation of response.

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02 12 2010

Collaborate for the Consumer! Here Comes the Open Data Partnership

Publié par Share dans Better Advertising, Data Privacy (Données Personnelles)

ODP is a market-wide collaboration that enables solutions providers—ad networks, exchanges, data aggregators and others—to integrate their data into the Better Advertising notice experience, both in-ad and on publisher pages, so consumers can interact directly with each provider’s segmentation information in one easy-to-use portal.

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02 12 2010

TRAFFIQ Get Its Paid Search On

Publié par Share dans Technology, Traffiq

Traffiq has introduced its Search Desk, which will allow clients to manage their display and paid search campaign from a single platform. The full integrated platform will be available next year.

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