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15 07 2010

Facebook Makes it Easier for Developers to Let Advertisers Target Their Users

Publié par Share dans Facebook

Developers may be more encouraged to think about ways of generating value from Facebook Ads shown to users of their apps, like partnering with other agencies that are helping advertisers bid on Facebook Ads inventory.

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15 07 2010

Quantivo 4 Enables One-step Query Analysis to Behavioral Marketing

Publié par Share dans Quantivo

Quantivo, an on-demand behavioral analytics vendor, has announced that Quantivo 4 now includes innovative one-step query analysis capabilities. Marketers can conduct behavioral analysis using an unlimited number of attributes across any combination of channels, data sources, and time dimensions all within a single query.

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15 07 2010

Industry Innovators Matt Freeman and Martin Nisenholtz Join eXelate’s Board

Publié par Share dans eXelate

eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers, today announced that two of the online media industry’s most significant players, Matt Freeman, CEO of IPG’s Mediabrands Ventures and Martin Nisenholtz, New York Times Company’s Senior Vice President, Digital Operations have joined the company’s Board of Directors.

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14 07 2010

Attribution in Real-Time Audience Targeting

Publié par Share dans RTB (Real Time Bidding)

In a media landscape of multiple media buying channels with real-time bidding strategies, many marketers are left wondering if their less-than-perfect attribution model is providing sub-optimal performance or even wrong decisions.

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14 07 2010

Customers Getting Comfy With Targeting

Publié par Share dans Critéo

Business looks bright for Criteo, which provides personalized ad retargeting for brands like Zappos and B & H in the U.S. and Boden in Europe. The company announced Wednesday U.S. e-commerce sales increased tenfold in Q2 2010, sequentially. JB Rudelle, the company’s chief executive officer and co-founder, attributes the growth to relocating the headquarters from Paris to Palo Alto, Calif., an increase in clients, and impressive click-through rates.

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14 07 2010

Soft Sell vs. Hard Sell

Publié par Share dans Uncategorized

Regardless of the tactics used to implement this strategy, marketers need to always be thinking about the underlying behavioral foundations. All your customers are different. They’re looking for different things, are at different parts of the sales cycle, and different motivations will get them to convert. To maximize return, your messaging must account for this and leverage this knowledge effectively.

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14 07 2010

IAB To FTC: The Kids Are Alright

Publié par Share dans Data Privacy (Données Personnelles), IAB

The IAB argues that any new rules restricting ad networks’ ability to collect data for behavioral targeting, or defining IP addresses as personal information, would conflict with the goal of the Children’s Online Privacy Protection Act. That law requires Web site operators to obtain parents’ consent before collecting personal information from children under 13.

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13 07 2010

Quantivo 4 Brings Groundbreaking ‘One-step Query Analysis’ to Behavioral Marketing

Publié par Share dans Quantivo

For the first time, marketers can conduct behavioral analysis using an unlimited number of attributes across any combination of channels, data sources and time dimensions – all within a single query. This highly targeted approach to analytics gives marketers and advertisers the ability to instantly understand customer behavior trends at any level, identify market opportunities and execute more effective and profitable campaigns.

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12 07 2010

TwitVid Gets Innovative With Twitter Video Ads

Publié par Share dans Twitter, Video

Right behind Twitter’s launch of geotargeting offer account @earlybird, video-tweeting service TwitVid has launched SocialAd, a self-service video ad network featuring audience targeting capabilities.

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12 07 2010

Managing Your Display Campaigns On A Product Level

Publié par Share dans Uncategorized

I’ve long advocated for deep, granular segmentation of travel audiences when advertising to them. The argument I always make is that however more cumbersome it is to advertise differently to each of the many thousands of micro-audiences you have, it’s irrelevant at best (and brand-damaging at worst) to advertise a weekend at Disney World to someone who is trying to book a business trip to Tokyo.

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11 07 2010

Adnetik to Fly Solo

Publié par Share dans Havas, Media Buying Platform, RTB (Real Time Bidding)

Adnetik is one of several agency-driven efforts to crack the burgeoning real-time buying space, as more digital buyers aim to buy based on audiences–using heavy data and analytics–rather than purchasing avails on a site-by-site basis. While some see this segment remaining a relatively small one, Rhind believes that real-time buying will inevitably represent the majority of the market. “The question is whether that is in two years or in 10,” he said.

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10 07 2010

Marketing comportemental

Publié par Share dans Uncategorized

Le livre à lire en vacances disponible dans toutes les bonnes librairies ;-)

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09 07 2010

Things You Didn’t Even Know You Liked

Publié par Share dans Peerset

Basically it is a predictive targeting technology that uses previous expressions and statistical analysis to anticipate the likelihood of that person’s interest in the marketer’s product. Among publishing partners Peerset addresses about 12 million users, but it is also partnering with demand-side platforms to reach a much larger potential audience. The DSP can take the technology and apply it against the data points they already have on a user.

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09 07 2010

How well do you know BT?

Publié par Share dans Uncategorized

Article Highlights:

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09 07 2010

Search Retargeting vs. Site Retargeting

Publié par Share dans Retargeting / Remessenging (reciblage), Search retargeting

The goal of search retargeting is to find new customers by retargeting users based on the searches they have done on Google, Yahoo!, Bing or other sites. For example, you may retarget anyone that searched for “insurance” on Google, or perhaps they searched for “LCD TV” on a comparison shopping site like shopping.com.

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09 07 2010

A real-time auction system will create even more targeted ads.

Publié par Share dans RTB (Real Time Bidding)

The real dream of any advertiser is to grab the attention of the right person at the right time. A new approach to online advertising, known as real-time bidding, could help make that vision easier to achieve.

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08 07 2010

Phorm issues new shares to raise cash

Publié par Share dans Phorm

Phorm is to issue a million new shares in a bid to raise cash. The shares are being issued by Mirabaud Securities LLP on behalf of Phorm, and once issued will account for 6.4 percent of all shares in the company. Phorm said it is currently concentrating its efforts on markets in Brazil and China.

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08 07 2010

Trends in online display (or why I invested in AdSafe Media)

Publié par Share dans AdSafe Media

Let’ rehash: we have moved from classic, publisher centric media planning to a complex world of fragmented audience targeting, ever-evolving and fluid publishing environments, and the advent of real-time media buying.

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08 07 2010

Validation from the Security Community

Publié par Share dans Better Advertising

Better Advertising has been named one of the “Top 25 Startups Revolutionizing Computer Forensics & Security” by Blog-O-Forensics. The list is comprised of companies using “revolutionary techniques to protect and secure both individual identities and personal or business data.”

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08 07 2010

In Right Context, Internet Users Like Targeted Ads

Publié par Share dans Uncategorized

In this survey of 1,050 U.S. Internet users, PreferenceCentral asked consumers to state their preferences for tailored online advertising in the context of real-world trade-off scenarios and found that over half of consumers surveyed indicated that they prefer relevant targeted online ads as a trade-off for access to free content.

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08 07 2010

How to deal with the privacy problem

Publié par Share dans Data Privacy (Données Personnelles)

Article Highlights:

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08 07 2010

Demand-side-platform myth busters

Publié par Share dans Demand Side Platform

Article Highlights:

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07 07 2010

AudienceScience Moves Into Germany With Wunderloop Deal

Publié par Share dans Audience Science (ex Revenue Science), wunderloop

AudienceScience announced plans to acquire a leading competitor — Hamburg, Germany-based Wunderloop — on Monday, July 5, the day after Independence Day in the United States.

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