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02 12 2010

Magnetic Gets More Attractive With Self-Service

Publié par Share dans Magnetic, Search retargeting

The search retargeter’s new self-service platform allows search marketers to find search intent data through display targeting, as well as create text ads, upload keywords and buy PPC display ads.

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02 12 2010

Purchase Intent Across Auto, Travel And Retail For October

Publié par Share dans BlueKai, Data Exchanges

Based on analysis of over 160 million unique consumers across the BlueKai Exchange, the BlueKai Pulse report provides a snapshot of popular shopping intent activity in travel, retail and auto verticals this past month. In preparation for holiday travel, October intent data show an increase in activity for advanced air travel arrangements.

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01 12 2010

Chinese telecoms giant furiously scrubs links to Phorm

Publié par Share dans Deep Packet Inspection

Huawei, the giant Chinese telecoms manufacturer, has deleted claims on its own website and by its staff that it is involved in a partnership with Phorm. Nonetheless, the pair are working together, and Phorm is also integrating its behavioural advertising technology with Cisco routing gear as it courts ISPs outside the UK.

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01 12 2010

Retargeting: what does it mean for marketers?

Publié par Share dans Retargeting / Remessenging (reciblage)

Retargeting is a way to convert the 98% of traffic that leaves your site without buying. We can drive the lowest cost of sale for advertisers using personalised retargeting. We target only those users that are most likely to click and buy. In addition, the ads served through our platform are personalised, so they are truly relevant to the customer. This creates a positive perception of the brand; encouraging customer engagement and driving post click sales.

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01 12 2010

FTC Wants Do-Not-Track for Online Ads

Publié par Share dans Data Privacy (Données Personnelles)

The Federal Trade Commission wants a Do-Not-Track program for online advertising. The stunning recommendation comes just as the online ad industry readies a broad-reaching self-regulatory initiative in response to the FTC’s own guidelines for online behavioral ad practices. The industry has been too slow to act, said the agency.

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01 12 2010

Time for Google to Extend Geographic Targeting in Webmaster Central?

Publié par Share dans Geo-localisation, Google

I was stunned by the comments of one speaker who suggested that marketers should jettison their local .de, .at or .ch domains and switch to targeting the Germanic world using a .com. This is contrary to my advice and philosophically can’t possibly be right.

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30 11 2010

History Sniffing: How YouPorn Checks What Other Porn Sites You’ve Visited and Ad Networks Test The Quality of Their Data

Publié par Share dans Uncategorized

“Interclick purchases anonymous audience data from several vendors for the purpose of targeting advertising campaigns. Consequently, it has a number of quality control measures in place to understand the quality and effectiveness of this data. The code observed in the paper was a quality measure being tested,” said Interclick in a statement to me.

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30 11 2010

A New Type of Tracking: Akamai’s ‘Pixel-Free’ Technology

Publié par Share dans aCerno / Akamaï

Akamai’s solution to the pixel problem is unique. Akamai’s core business is to store copies of popular websites and applications on its computer servers around the world and speed delivery of this information. This content-delivery service allows websites to appear on visitors’ screens faster than they would otherwise.

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30 11 2010

2011 Trends: Future of Online Ad Buys

Publié par Share dans Key Figures (Chiffres Clés)

In addition to choosing between buying from ad networks and publishers, advertisers will increasingly be faced with another choice. On one side is classic ad targeting based on a site’s content, or the characteristics of its visitors, and on the other side is the idea that audiences matter but sites don’t, that marketers should follow their target audience wherever they go.

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30 11 2010

Advanced A/B Testing Tactics That You Should Know

Publié par Share dans Uncategorized

Targeting has the potential to bring additional revenue to your business without additional effort. The best part of pre-test segmentation is that if you find a winning variation for a segment, you can permanently target that variation to that particular segment. This means that you end up with multiple different versions of your copy optimized specifically for different types of visitor segments. New visitors see a website optimized for them while return visitors see a website optimized for them. The overall boost in sales and conversion rate through this strategy is much, much higher than doing a simple split test for all your visitors.

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30 11 2010

TRAFFIQ Trading Desk (with OpenX Ad Server) – advertisers can buy real-time audiences

Publié par Share dans Technology, Traffiq

Interesting is the launch of the TRAFFIQ Trading Desk, and we are told that advertisers now have the ability to buy real- time audiences on it’s  platform.

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30 11 2010

Google (Temporarily) Blocks AppNexus From Its Ad Exchange

Publié par Share dans AppNexus, DSP (Demand Side Platform), Google, Microsoft

There was a big shakeup in the online advertising world last weekend: Google cut off AppNexus from its ad exchange, forcing the startup to direct its clients to purchase ad inventory directly from Google. The move comes only a few weeks after AppNexus raised a huge $50 million round, which included a big chunk from Microsoft.

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29 11 2010

Behavioral Targeting Expected To Grow By 468 Percent

Publié par Share dans Key Figures (Chiffres Clés)

At the end of 2008, behavioral targeting ad spending was $775 million. By the end of 2012, it should reach $4.4 billion (David Hallerman, “Behavioral Targeting: Marketing Trends,” eMarketer, June 2008)

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29 11 2010

AdOn Network Offers Behavioral Targeting

Publié par Share dans Uncategorized

AdOn Network, a leader in providing innovate keyword-targeted advertising solutions for advertisers and publishers, today announced the launch of a behavioral targeting feature for AdOn Network advertising campaigns.

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29 11 2010

TidalTV Finds Targeting as Important as Length for Video Ads

Publié par Share dans Television / IPTV, TidalTV

Adding targeting to a 30-second ad increased its view-completion rate by 19%, compared to a 16% hop for targeted 15-second ads. A targeted 30-second ad had a 170% lift in CTR compared to an untargeted 30-second spot. Fifteen-second targeted ads outperformed 15-second untargeted ads by 133% in CTR.

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29 11 2010

Right Media Trust & Safety, Part Three

Publié par Share dans Yahoo!

The Right Media Exchange is an advertising platform that is not directly engaged in Interest Based Ad Targeting or Behavioral Advertising. Right Media provides the tools and functionalities (e.g. ad serving, targeting, and reporting services) for our customers (Advertisers, Agencies, Publishers, Ad Networks, Demand Side Platforms, Technology Partners, Data Providers, etc.) to enable media buying and selling of access to audiences.

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29 11 2010

Rapleaf Welcomes Ken Dreifach as General Counsel and Chief Privacy Officer

Publié par Share dans Data Exchanges, Rapleaf

“Ken brings to our team an in-depth knowledge of information privacy practices, and valuable strategic vision about incorporating privacy practices into business operations,” said Rapleaf’s CEO, Auren Hoffman.

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29 11 2010

Merkle Hires Megan Pagliuca as Vice President Display Media

Publié par Share dans Media Agencies (Agences Média)

A new position focused on establishing and executing targeted display advertising for Merkle’s growing client base. As a thought leader in the targeted display advertising marketplace, Pagliuca will help grow Merkle’s display business by leveraging Merkle’s deep analytic expertise and access to audience data to drive superior ad targeting, analysis and attribution

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29 11 2010

In Video Ad Effectiveness, Targeting Trumps Length

Publié par Share dans Video

When it comes to video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad tech firm TidalTV. According to a recent online study, TidalTV found that 30-second ads can far « outperform » 15-second ads, without negatively impacting consumers’ experience.

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29 11 2010

Microsoft eyes leap back into TV: sources

Publié par Share dans Microsoft, Television / IPTV

The software powerhouse has held talks with TV networks to create a new subscription-based TV service on its Xbox gaming console that would rival efforts by Google Inc, Apple Inc and Netflix Inc, sources told Reuters.

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28 11 2010

Demand Side Platform Consolidation

Publié par Share dans DSP (Demand Side Platform)

With some reports of DSPs making up over 50% of the overall $8 billion in US display advertising, Google could end up consolidating many of the players in the supply chain.

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28 11 2010

Hiding Online Footprints

Publié par Share dans Data Privacy (Données Personnelles)

Mike Zaneis, senior vice president at the Interactive Advertising Bureau, said « we’ve built the functional equivalent of do-not-track. » However, those 58 companies are only a portion of the tracking industry. Earlier this year, the Journal found 131 companies that installed tracking tools on computers of visitors to the top 50 U.S. websites. Former ad executive Jim Brock has compiled a list of 274 companies on his website, PrivacyChoice.org, that use tracking technology.

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28 11 2010

Social Media Data: The Benefits of Friends

Publié par Share dans Data Exchanges, Social Networks (Réseaux Sociaux)

Facebook, the obvious key player in the social data game, is currently taking a backseat to scrappier startups, both to avoid overstepping privacy sensitivities and to focus on other growth areas. That’s left an opportunity for new companies like Media6Degrees, 33Across and RadiumOne, which are licensing large amounts of data from instant-messaging clients, sharing applications and blog services in order to piece together customized social networks for ad campaigns.

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