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26 11 2010

Shopping Behavior 2010: Phoning It In

Publié par Share dans Mobile (Téléphone Portable), e-commerce

For a company like Amazon, however, just imagine the behavioral data it can now collect on consumers who are bringing their apps into the field and other stores. From geolocation to retail vs online shopping habits, this kind of mobile extension adds layers of invaluable data to a users’ profile and Amazon’s understanding of how they fit within the shopping journey. The line between brick and mortar and online retail is about to get muddier.

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26 11 2010

Google wants to know all about YOU

Publié par Share dans Data Privacy (Données Personnelles), Google

Behavioural targeting is one small step from behavioural modification. Sure, this might be a bit thick on the tin foil, but worth considering none-the-less.

Let us take what we know and start to look at the full range of data gathering points now in place;

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26 11 2010

Australia: Industry bodies to set rules for online behavioural targeting

Publié par Share dans Data Privacy (Données Personnelles)

Key advertising industry bodies are to come together to create industry guideliens on the fast growing practice of online behavioural targeting. The group includes the Australian Association of National Advertisers (AANA), Australian Direct Marketing Association (ADMA), The Communications Council, Interactive Advertising Bureau (IAB), Internet Industry Association (IIA) and Media Federation of Australia (MFA).

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24 11 2010

7 things you didn’t know display ads could do

Publié par Share dans Uncategorized

Article Highlights:

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24 11 2010

Why ad ‘enablers’ are NY’s hottest tech properties

Publié par Share dans Merger & Acquisition (Fusion/Acquisition)

Of the 83 venture deals in the New York metro region listed by the PricewaterhouseCoopers MoneyTree third-quarter survey, 11%, or nine, involved online ad-related businesses, but they accounted for $67.4 million, or 20%, of the total reported dollars.

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24 11 2010

TechCrunch’s Baseless Accusations About Google & DSPs

Publié par Share dans DSP (Demand Side Platform), Google, Invite Media

Because Google is offering white-label technology to agencies that plug into the DoubleClick Ad Exchange (as well as others), he makes a lot of accusations about illegal kickbacks and rebates without showing the smallest shred of evidence. Google’s display business is drawing more revenue because they’ve resold their technology and partnered up with agencies to streamline media buying through various intermediaries — including across the AdSense network.

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24 11 2010

ADCENTRICITY joins coalition with Environics Analytics

Publié par Share dans BlueKai, DOOH (Digital Out-Of-Home), Data Exchanges

The partnerships enable marketers to get a consistent view of customers across multiple media in order to better target their messages and offers, according to an Environics Analytics release.

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24 11 2010

Behavioral Targeting Classifications Read Between The Lines

Publié par Share dans Uncategorized

Understanding consumer intent and knowing how to meet consumer needs seem like the perfect combination to determine the type of ad to serve up in any given scenario. It could become the key that unlocks nirvana for companies tapping behavioral targeting.

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23 11 2010

Addressable Advertising: Direct Mail for Television Advertising

Publié par Share dans Television / IPTV

Television advertising has been planned, bought, and sold in exactly the same way since commercial television started in 1947. That’s 63 years of no change. But no change is about to change in a big way. Addressable advertising, a technology that has been in development for over a decade, will allow buyers to reach–and pay for–only the target audience they’re looking for.

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23 11 2010

Privacy Groups Ask For Greater Oversight Of Pharma Ad Targeting

Publié par Share dans Data Privacy (Données Personnelles)

A coalition of privacy groups and other advocates are asking the Federal Trade Commission to probe whether online health marketers engage in deceptive practices by tracking users across the Web in order to serve them targeted ads.

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23 11 2010

Thou Shall Not Cookie Bomb

Publié par Share dans Uncategorized

Recent news around audience buying and privacy has me thinking about a digital world without targeting, and competing philosophies on how to optimize campaign performance. I’m often asked by brand advertisers, « If I’m selling XYZ and everyone is potentially a customer, how important is targeted advertising? » This is a deceptively complex question.

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23 11 2010

Rocket Fuel Announces Profitability, 10x Revenue Growth for 2010

Publié par Share dans Rocket Fuel, Uncategorized

Rocket Fuel Inc., the company bringing rocket science to digital advertising, today announced that the company is profitable and has reached a $30 million run rate. Recently closing a $10 million venture funding round led by Nokia Growth Partners, Rocket Fuel is fueling its growth with intelligent solutions built to deliver better results against marketers’ brand goals in real-time.

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23 11 2010

Can Next-Gen Social Recommendation Engines Really Help?

Publié par Share dans Recommendation Products & Services

Gifts.com, a gift recommendation website and recommendation engine Hunch, have partnered to offer a social recommendation gift-giving engine that uses data based on the recipient’s own tastes as well as from Facebook profiles. This data is enhanced by a Q&A about the recipient that the gift-giver fills out and customized recommendations based on a proprietary « Taste Graph » that maps internet users with their affinity for anything from websites, restaurants, and hotels to fashion, interests and even other people.

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23 11 2010

Adcentricity Evolving As Digital-Out-Of-Home Ad Network Says CEO Gorrie

Publié par Share dans DOOH (Digital Out-Of-Home)

What Adcentricity does specialize in is targeting and the acquisition and aggregation of data. As a DOOH ad network, we provide efficiencies and data you can’t get directly from a single platform. We also have a vast amount of data on the DOOH space that we can interpret for each campaign, helping to improve overall effectiveness. For example, if an advertiser was hoping to reach 24-35 year olds in LA with an income of over 80K that spends $250 a month on a Verizon smartphone and watches Glee, then we can work to pull the right locations within our ad network that would reach that very specific target audience.

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23 11 2010

Got Funds? Retargeter myThings Scoops Up $6 Million

Publié par Share dans MyThings

Leading the investment charge was Deutsche Telekom’s venture arm, T-Venture, with additional participation of Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound. Benny Arbel, CEO and founder of myThings, said the funding would go toward building up sales, marketing and R&D operations throughout Europe.

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22 11 2010

Court Rules Against Arbitration In Lawsuit Vs. ISP Stemming From NebuAd Partnership

Publié par Share dans Data Privacy (Données Personnelles), Deep Packet Inspection, NebuAd

Privacy advocates and lawmakers criticized the company, saying that its technology was more intrusive than older forms of behavioral targeting because ISPs could provide data about everything consumers did online — including their search activity and visits to non-commercial sites.

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22 11 2010

Online targeting: the future of publishing

Publié par Share dans Uncategorized

By collecting audience data online, it’s possible to create an infrastructure that allows marketers to deliver messages to the same audience across multiple sites, breaking down traditional boundaries. This is creating a shift in focus among advertisers to audience, led by data, rather than being led purely by the big name publishers.

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22 11 2010

Recap of 2010 predictions

Publié par Share dans DSP (Demand Side Platform)

The agencies will start playing chess. One of them will bite the bullet and buy a demand side platform if for no other reason than that they are afraid someone else will do it first. This will lead to an aggressive fight between the VCs who want to build big companies and the agencies who want to protect their turf.
I was totally wrong on this one.  I continue to be surprised at the level of denial in agencies about the value of owning technology as their core businesses are increasingly becoming automated.

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22 11 2010

RadiumOne Announces “Like Retargeting” Ad Campaign

Publié par Share dans Retargeting / Remessenging (reciblage)

Companies will pixel  (or place cookies) on their web pages to mark visitors. RadiumOne will use that information to find visitors on Comscore 500 websites and show them ads with a call to action to “like” on Facebook the brands they’ve visited on the web.

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22 11 2010

EU Chews on Web Cookies

Publié par Share dans Data Privacy (Données Personnelles)

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22 11 2010

Online Ad Industry Puts Forward Options to Self-Regulate

Publié par Share dans Data Privacy (Données Personnelles)

The online ad industry is stepping up to the growing risk that Congress will likely look at – and possibly implement – new regulations that would impact online behavior tracking. The industry is taking the time-honored route of trying to head off regulation by offering to self-regulate.

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22 11 2010

Social Monitoring: Finding Out Who’s Naughty or Nice

Publié par Share dans Uncategorized

‘Tis the season when the naughty become separated from the nice on Santa’s twice-checked list (it’s a classic case of audience segmentation to achieve relevant targeting). While he is busy monitoring children’s behaviors and finalizing the list, local-business owners can learn a lesson or two by copying Santa’s playbook this holiday season.

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22 11 2010

Mpire Hooks Up With ADTECH for Verification Reselling

Publié par Share dans AdTech, Mpire

“With ad verification becoming a requirement on a majority of campaigns, it makes tremendous sense to offer these solutions at the ad-server level, and embedding AdXpose within the ADTECH platform is a major step towards executing that strategy,“ said Mpire president and CRO Kirby Winfield.

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