Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience)

Archives pour la catégorie “Adsdaq & Contextweb”

03 06 2010

ContextWeb Redefines “Openness” for Online Advertising Exchanges

Publié par Share dans Adsdaq & Contextweb

“The power of the ADSDAQ Ad Exchange comes from being able to connect to multiple ad networks effortlessly with just a few clicks. This ensures that I maximize revenue for every impression that I sell from our site. It also eliminates the need to create a long daisy chain of ad networks which speeds up loading. In addition I can maintain fewer business relationships and get a single payment from ContextWeb covering all network providers working through ADSDAQ,”

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23 09 2009

Havas’ Nathan Woodman in Interview Prior to September 25th Panel

Publié par Share dans Adsdaq & Contextweb, Havas, Media Agencies (Agences Média)

La vision d’une agence Media sur les ad-exchange aux USA…

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16 09 2009

ContextWeb, Inc.’s ADSDAQ Categories Produce Bigger Audiences Than Endemic Sites, According to comScore’s New Media Metrix 360 Reporting

Publié par Share dans Adsdaq & Contextweb

Le contextuel se rapproche de plus en plus du comportemental …

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03 05 2009

ContextWeb, Inc.’s ADSDAQ Ad Exchange Launches Real-Time Inventory Bidding for Agencies, Ad Networks

Publié par Share dans Ad Exchanges (Places de marché), Adsdaq & Contextweb, tags: behavioral targeting, behavioural targeting, ciblage comportemental, e-pub, marketing direct, publicité intéractive, publicité online, targeting, wunderloop

Et voici une place de marché display avec vente aux enchère en temps réel. Dommage que les fonctionalités comportementales ne soient pas top…

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22 07 2008

ADSDAQ Parent ContextWeb Secures $26M in Series D Funding

Publié par Share dans Adsdaq & Contextweb

Contextweb lève $26m de fonds pour le développement de sa plateforme comportementale ADSDAQ

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Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience)

Archives pour la catégorie “Adsdaq & Contextweb”

ContextWeb Redefines “Openness” for Online Advertising Exchanges

Havas’ Nathan Woodman in Interview Prior to September 25th Panel

ContextWeb, Inc.’s ADSDAQ Categories Produce Bigger Audiences Than Endemic Sites, According to comScore’s New Media Metrix 360 Reporting

ContextWeb, Inc.’s ADSDAQ Ad Exchange Launches Real-Time Inventory Bidding for Agencies, Ad Networks

ADSDAQ Parent ContextWeb Secures $26M in Series D Funding

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