http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/22/mpire-hooks-up-with-adtech-for-verification-reselling/ http://www.ciblage-comportemental.net/blog/2010/11/22/mpire-hooks-up-with-adtech-for-verification-reselling/#comments Mon, 22 Nov 2010 06:58:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5706 “With ad verification becoming a requirement on a majority of campaigns, it makes tremendous sense to offer these solutions at the ad-server level, and embedding AdXpose within the ADTECH platform is a major step towards executing that strategy,“ said Mpire president and CRO Kirby Winfield.

]]> http://www.ciblage-comportemental.net/blog/2010/11/22/mpire-hooks-up-with-adtech-for-verification-reselling/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/04/04/the-challenge-of-scaling-an-adserver/ http://www.ciblage-comportemental.net/blog/2010/04/04/the-challenge-of-scaling-an-adserver/#comments Sun, 04 Apr 2010 00:06:47 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3481 WIth only 50 campaigns the total impact of the change is a 1ms increase in processing time — not noticeable. But what happens when you go from 50 campaigns to 5000? We now spend 100ms per ad-call evaluating segment targeting — enought to start getting complaints from clients about slow adserving.

]]> http://www.ciblage-comportemental.net/blog/2010/04/04/the-challenge-of-scaling-an-adserver/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/23/millennial-media-acquires-tapmetrics/ http://www.ciblage-comportemental.net/blog/2010/02/23/millennial-media-acquires-tapmetrics/#comments Tue, 23 Feb 2010 20:45:35 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3109 Millennial Media is the proven leader in mobile advertising. With the largest mobile media audience in the U.S., Millennial Media uniquely offers brand advertisers the only set of specific, scalable audiences. Our ability to reach, target and engage consumers is unparalleled.

]]> http://www.ciblage-comportemental.net/blog/2010/02/23/millennial-media-acquires-tapmetrics/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/22/comcast-interactive-media-taps-auditude-for-video-ad-serving/ http://www.ciblage-comportemental.net/blog/2010/02/22/comcast-interactive-media-taps-auditude-for-video-ad-serving/#comments Mon, 22 Feb 2010 20:28:46 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3099 Hoping to target online audiences more effectively, Comcast Interactive Media has tapped video ad management and monetization platform Auditude to manage and serve its video advertising across Web properties, including Fancast, Fancast XFINITY TV, and Comcast.net.

]]> http://www.ciblage-comportemental.net/blog/2010/02/22/comcast-interactive-media-taps-auditude-for-video-ad-serving/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/19/the-rubicon-project-declares-the-ad-server-dead/ http://www.ciblage-comportemental.net/blog/2010/02/19/the-rubicon-project-declares-the-ad-server-dead/#comments Fri, 19 Feb 2010 09:14:13 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3080 the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the ad server technology market, and details plans for the company’s new publisher-centric digital advertising technology and data platform, engineered exclusively to empower publishers to monetize content and data across all digital media, in every geographic region where their audiences consume media, and at every tier of inventory, from premium inventory to inventory that goes unsold.

]]> http://www.ciblage-comportemental.net/blog/2010/02/19/the-rubicon-project-declares-the-ad-server-dead/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/01/12/adservers-rigged-to-be-dsps/ http://www.ciblage-comportemental.net/blog/2010/01/12/adservers-rigged-to-be-dsps/#comments Tue, 12 Jan 2010 17:17:57 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2754 In a blog post, « Ad Servers Rigged To Be DSPs, » Brian Tomasette, director of product sales at Advertising.com, discusses on his personal blog « how it is possible to wire together DFP (DART For Publishers) to work like an ad network technology stack » and adds that ad network, Collective Media, uses DFP in this manner

]]> http://www.ciblage-comportemental.net/blog/2010/01/12/adservers-rigged-to-be-dsps/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/12/29/zedo-signs-pictas-interactive-in-europe/ http://www.ciblage-comportemental.net/blog/2009/12/29/zedo-signs-pictas-interactive-in-europe/#comments Tue, 29 Dec 2009 05:19:13 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2692 ZEDO, Inc., the largest privately held ad server in the US, has been offering a variety of products and services to websites, advertisers and networks for 10 years. ZEDO focuses on premium technology to increase ad performance and maximize revenue for publishers. This includes cutting edge behavioral targeting; ad network optimization; video ad serving; ad serving on iphones; a widely acclaimed easy-to-use UI; self-service advertising and new formats to meet advertisers’ needs for innovation.

]]> http://www.ciblage-comportemental.net/blog/2009/12/29/zedo-signs-pictas-interactive-in-europe/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/12/15/the-%e2%80%9cmacrotization%e2%80%9d-of-ad-serving-ad-exchanges-and-demand-side-platforms/ http://www.ciblage-comportemental.net/blog/2009/12/15/the-%e2%80%9cmacrotization%e2%80%9d-of-ad-serving-ad-exchanges-and-demand-side-platforms/#comments Tue, 15 Dec 2009 20:02:39 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2620 The truth is, there are few companies out there that successfully manage all pieces of the “macrotization” process. Those that can will deliver true efficiencies for their clients because they can seamlessly connect and control all pieces in the value chain—from audience identification through media delivery and resulting insights—in a completely transparent manner.

]]> http://www.ciblage-comportemental.net/blog/2009/12/15/the-%e2%80%9cmacrotization%e2%80%9d-of-ad-serving-ad-exchanges-and-demand-side-platforms/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/12/08/zedo-exelate-partner-for-behavioral-targeting/ http://www.ciblage-comportemental.net/blog/2009/12/08/zedo-exelate-partner-for-behavioral-targeting/#comments Tue, 08 Dec 2009 18:55:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2556 Advertising server Zedo, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give Zedo ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.

]]> http://www.ciblage-comportemental.net/blog/2009/12/08/zedo-exelate-partner-for-behavioral-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/09/17/adtech-se-lance-dans-le-web-analytics/ http://www.ciblage-comportemental.net/blog/2009/09/17/adtech-se-lance-dans-le-web-analytics/#comments Thu, 17 Sep 2009 21:24:40 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1901 S’adressant en priorité aux agences media voire aux régies facturant à la performance, le nouvel outil propose une analyse d’audience avec un historique de 24 mois, des outils de simulation ou encore d’optimisation des ventes.

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