http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/08/10/valueclick-unifies-performance-advertising-solutions-to-create-platform-services-unveils-retail-solution-at-etail-east/ http://www.ciblage-comportemental.net/blog/2010/08/10/valueclick-unifies-performance-advertising-solutions-to-create-platform-services-unveils-retail-solution-at-etail-east/#comments Tue, 10 Aug 2010 17:02:05 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4615 ValueClick, Inc. (Nasdaq:VCLK) today announced the introduction of Platform Services, a new offering within its ValueClick Media division created to integrate the company’s data, audience targeting and technology assets into a single solution for more efficient delivery of large-scale digital marketing programs.

]]> http://www.ciblage-comportemental.net/blog/2010/08/10/valueclick-unifies-performance-advertising-solutions-to-create-platform-services-unveils-retail-solution-at-etail-east/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/08/21/back-to-basics-from-behavioral-insider/ http://www.ciblage-comportemental.net/blog/2009/08/21/back-to-basics-from-behavioral-insider/#comments Fri, 21 Aug 2009 15:55:26 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1750 Interview du VP of targeting and optimisation de ValueClick sur leur solution comportementale…

]]> http://www.ciblage-comportemental.net/blog/2009/08/21/back-to-basics-from-behavioral-insider/feed/ 0 http://www.ciblage-comportemental.net/blog/2008/11/18/valueclick-media-sues-platform-as-tacoda-arm/ http://www.ciblage-comportemental.net/blog/2008/11/18/valueclick-media-sues-platform-as-tacoda-arm/#comments Tue, 18 Nov 2008 07:51:09 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2051 The article reports that Tacoda is being sued by ValueClick Media for an alleged breach of patent. According to the latter, the behavioral targeting technology that is being used by Platform-A, the parent of Tacoda, belongs to them. The technology was acquired by ValueClick after it purchased Be Free in 2002.

]]> http://www.ciblage-comportemental.net/blog/2008/11/18/valueclick-media-sues-platform-as-tacoda-arm/feed/ 0 http://www.ciblage-comportemental.net/blog/2008/07/21/valueclick-media-takes-behavioral-targeting-to-next-level-with-predictive-technology/ http://www.ciblage-comportemental.net/blog/2008/07/21/valueclick-media-takes-behavioral-targeting-to-next-level-with-predictive-technology/#comments Mon, 21 Jul 2008 21:32:17 +0000 Share http://www.ciblage-comportemental.net/blog/?p=687 Les lecteurs de ce blog le savent depuis longtemps, Valueclick se positionne dans le marché du ciblage comportemental. Selon leur dernière annonce marketing Valueclick renforceraient la puissance de leur technologie en la complétant par un module « prédictif ». Je rapelle que le prédictif est un dispositif de base pour les professionnels du comportemental…

]]> http://www.ciblage-comportemental.net/blog/2008/07/21/valueclick-media-takes-behavioral-targeting-to-next-level-with-predictive-technology/feed/ 0 http://www.ciblage-comportemental.net/blog/2008/05/28/can-bt-predict-the-future/ http://www.ciblage-comportemental.net/blog/2008/05/28/can-bt-predict-the-future/#comments Wed, 28 May 2008 18:40:03 +0000 Share http://www.ciblage-comportemental.net/blog/2008/05/28/can-bt-predict-the-future/ La vision du ciblage comportemental selon ValueClick USA et son Directeur Matthew Boyd … Lui aussi explique que le ciblage comportemental prédictif est le futur du marché. Wunderloop propose cela depuis 2003 et considère cette option comme étant un minimum requis…

]]> http://www.ciblage-comportemental.net/blog/2008/05/28/can-bt-predict-the-future/feed/ 0 http://www.ciblage-comportemental.net/blog/2008/04/16/a-new-breed-of-behavioral-targeting/ http://www.ciblage-comportemental.net/blog/2008/04/16/a-new-breed-of-behavioral-targeting/#comments Wed, 16 Apr 2008 05:36:52 +0000 Share http://www.ciblage-comportemental.net/blog/2008/04/16/a-new-breed-of-behavioral-targeting/ Un point sur deux nouveaux acteurs du ciblage comportemental aux USA: Valueclick et aCerno…

]]> http://www.ciblage-comportemental.net/blog/2008/04/16/a-new-breed-of-behavioral-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2008/02/08/lorenz-bogaert-netlog-compte-30-millions-de-membres-en-europe/ http://www.ciblage-comportemental.net/blog/2008/02/08/lorenz-bogaert-netlog-compte-30-millions-de-membres-en-europe/#comments Fri, 08 Feb 2008 15:08:32 +0000 Share http://www.ciblage-comportemental.net/blog/2008/02/08/lorenz-bogaert-netlog-compte-30-millions-de-membres-en-europe/ http://www.ciblage-comportemental.net/blog/2008/02/08/lorenz-bogaert-netlog-compte-30-millions-de-membres-en-europe/feed/ 0 http://www.ciblage-comportemental.net/blog/2008/01/28/regies-ebay-chez-aol-netlog-chez-valueclick/ http://www.ciblage-comportemental.net/blog/2008/01/28/regies-ebay-chez-aol-netlog-chez-valueclick/#comments Mon, 28 Jan 2008 20:48:35 +0000 Share http://www.ciblage-comportemental.net/blog/2008/01/28/regies-ebay-chez-aol-netlog-chez-valueclick/ NetLog, l’un des tous premiers réseaux sociaux européens, a décidé de confier la gestion de ses espaces publicitaires au groupe ValueClick, qui aura également pour mission le développement d’une offre de ciblage comportemental, comparable aux Social Ads de Faceook ou au programme Hypertargeting de MySpace.

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