Archives pour la catégorie “Media Agencies (Agences Média)”

« Bulletin précédent
29 11 2010

Merkle Hires Megan Pagliuca as Vice President Display Media

Publié par Share dans Media Agencies (Agences Média)

A new position focused on establishing and executing targeted display advertising for Merkle’s growing client base. As a thought leader in the targeted display advertising marketplace, Pagliuca will help grow Merkle’s display business by leveraging Merkle’s deep analytic expertise and access to audience data to drive superior ad targeting, analysis and attribution

Comments Pas de commentaire »

17 11 2010

Marco Bertozzi Discusses The Renewal Of The Vivaki And Invite Partnership

Publié par Share dans DSP (Demand Side Platform), Invite Media, Publicis, Vivaki (Publicis)

We see the whole ecosystem as being display whether its mobile, video or traditional display. The growth in spend is in these areas, the interest from agencies and clients is in this space so for us will come the need to be able to deliver an efficient and targeting solution in the form of exchanges across these different channels. We will want to have data that crosses channels and helps us discover out audience regardless of screen and this partnership will help us get there in the quickest time but at scale.

Comments Pas de commentaire »

01 11 2010

Advertisers, Agencies Plan Shift From General To Targeted Ad Networks, Remain Dubious About DSPs

Publié par Share dans Ad Networks (Régies Publicitaires), DSP (Demand Side Platform), Media Agencies (Agences Média)

Spending on general, broad-based ad networks — which currently are the dominant source among advertisers and agencies that buy online advertising inventory though networks — will decline over the next 12 months as Madison Avenue shifts its focus toward more targeted options based on user behavior or social networks.

Comments Pas de commentaire »

27 10 2010

Cannes Lions Will Add Effectiveness Category Next Year

Publié par Share dans Media Agencies (Agences Média)

The festival said that the criteria for the new award will be results, accounting for 50% of an entry’s score, along with strategy (25%) and idea (25%). The festival cautioned that the data in all entries will be checked by the external auditors at PricewaterhouseCoopers.

Comments Pas de commentaire »

25 10 2010

Omnicom Launches New Digital Data And Analytics Company

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), OMD / Omnicom

Annalect Group brings together more than 300 digital and analytic experts from across several OMG specialty divisions — including Media Analytics, Business Intelligence, Tools and Dashboard Systems, Econometric Modeling (Brand Science), Search (Resolution Media) and its DSP trading platform – to create a new, strategically focused, data-informed marketing platform.

Comments Pas de commentaire »

19 10 2010

TARGUSinfo Recognizes Award Winners During the Interactive Insights Summit

Publié par Share dans Publicis, TargusInfo

« VivaKi is consistently ahead of the curve, » said McLenaghan. « In such a fast moving, multi-faceted environment, Audience On Demand establishes harmony between creative, data and media in order to identify, target and analyze audiences. VivaKi provides tremendous value for the Publicis Groupe media and digital agencies and their clients. »

Comments Pas de commentaire »

18 10 2010

The Future of Advertising: How Technology Is Transforming Consumer Engagement

Publié par Share dans Media Agencies (Agences Média)

A media agency’s job is to put their clients’ messages in front of the right people, at the right time, and of course the ads have to register in the audience’s mind in order to make an impact. More and more, I find the best way to get optimal reach, frequency, and impact is to target audiences across as many digital touchpoints as possible with high frequency, rather than to target in the traditional, contextual way.

Comments Pas de commentaire »

14 10 2010

10 Data Commandments

Publié par Share dans Data Exchanges, Media Agencies (Agences Média)

Data targeting can make all the difference in a successful online campaign. But it takes more than just data. Many factors influence whether you’re helping (or hurting) your campaign.

Comments Pas de commentaire »

14 10 2010

Agencies Tool Up for Data-Driven Media Buying

Publié par Share dans DSP (Demand Side Platform), Data Exchanges, Media Agencies (Agences Média), Publicis

A recurring theme during New York’s Advertising Week last month was real-time, data-driven media buying, made possible through emerging technologies such as ad exchanges and demand-side platforms (DSPs.)

Comments Pas de commentaire »

12 10 2010

Adnetik Growing A Trading And Targeting Firm Says CEO Montes1

Publié par Share dans Adnetik, Havas

I use the term « targeting and trading company. » While we have elements of a trading desk, and while we have elements of a demand side platform, we have additional elements around data management, data aggregation, and customized targeting that I think distinguishes us from both groups. Hopefully, we’re creating a new type of company that was the intention.

Comments Pas de commentaire »

29 09 2010

Small Agencies CAN Overcome the Digital Divide

Publié par Share dans Media Agencies (Agences Média)

While a myriad of new platforms, networks, exchanges, ad servers, data providers, and other tools and services have emerged, and will continue to evolve, to fulfill the gap, ultimately, it’s not the tools that make the agency successful. It’s how they’re used. More than ever, tools that bring together workflow and data across all parts of the campaign process offer exceptional value, but without the proper approach and capacity, even these may be hard-pressed to deliver.

Comments Pas de commentaire »

28 09 2010

« Co-opetition » reshapes advertising landscape

Publié par Share dans Ad Exchanges (Places de marché), Ad Networks (Régies Publicitaires), DSP (Demand Side Platform), Media Agencies (Agences Média), Media Buying Platform

« But you see agencies are, in fact, developing customer relationships through demand-side platforms and databases of online users that are housed in agencies. The boundaries that used to be very clear are not so clear anymore. »

Comments Pas de commentaire »

02 08 2010

Why agencies must lead the technology charge

Publié par Share dans Media Agencies (Agences Média)

Comments Pas de commentaire »

29 07 2010

Moving On

Publié par Share dans Media Agencies (Agences Média)

The job today is about assembling the right combination of approaches – some based on content, some based on audiences – not just the right combination of properties. The job today is increasingly driven by newer considerations: data overlays, social connections, and mobile usage, to name three.

Comments Pas de commentaire »

11 07 2010

Adnetik to Fly Solo

Publié par Share dans Havas, Media Buying Platform, RTB (Real Time Bidding)

Adnetik is one of several agency-driven efforts to crack the burgeoning real-time buying space, as more digital buyers aim to buy based on audiences–using heavy data and analytics–rather than purchasing avails on a site-by-site basis. While some see this segment remaining a relatively small one, Rhind believes that real-time buying will inevitably represent the majority of the market. “The question is whether that is in two years or in 10,” he said.

Comments Pas de commentaire »

05 07 2010

“Agile advertising” at Cannes Lions, Rich and the four feedback loops

Publié par Share dans Media Agencies (Agences Média)

At the time, it was fairly obvious that personalized ads presented a huge opportunity in terms of maximizing the impact derived from each exposed ad. However, since most marketers weren’t using metrics to learn about consumer behavior in connection to dynamic ads, nobody was getting any better at leveraging the tools.

Comments Pas de commentaire »

30 06 2010

A Brief History of Digital Ad Buying and Selling

Publié par Share dans Media Agencies (Agences Média)

Fortunately, as we will discuss during the next few months, the creation of ad exchanges, buying groups, real-time bidding, and demand-side platforms has contributed to making the buying and selling of ad space more effective and profitable for both sides. It has also brought with it new challenges, which we will discuss in part two of this series

Comments Pas de commentaire »

24 06 2010

Adnetik Selects Intacct for Cloud Financial Management

Publié par Share dans Havas, Media Buying Platform

Intacct, the leader in cloud financial management and accounting applications, today announced that Adnetik™ has selected Intacct as its financial system. Adnetik, a global service provider that enables the real-time purchase of digital media, selected Intacct for its easy to use interface, extensive reporting capabilities and unmatched financial consolidations functionality.

Comments Pas de commentaire »

22 06 2010

Interpublic, Microsoft Turn MOMS Over To AAAA: Coalition Will Automate Media Processing

Publié par Share dans Media Agencies (Agences Média)

Interpublic and Microsoft today will announce a move that is expected to reenergize Madison Avenue’s ongoing attempts to develop a simple, industry-wide system to remove much of the paperwork, faxing and human labor involved in processing media buys. The initiative, which Microsoft and Interpublic’s Mediabrands division have been incubating internally for the past year under the codename « MOMS » (Media Operations Management System), will officially be turned over to the American Association of Advertising Agencies (AAAA) today, which will invite other agencies, marketers, media and technology solutions providers to become part of an industry coalition.

Comments Pas de commentaire »

07 06 2010

VivaKi at a Crossroads

Publié par Share dans Publicis

Curt Hecht, president of VivaKi Nerve Center, the centralized hub for developing company-wide tech platforms, will relocate from Chicago to Paris for a year. It’s a move Hecht said would allow him to expand VivaKi initiatives like Audience on Demand to new markets and bring an American view of tech innovation to Publicis management there.

Comments Pas de commentaire »

16 05 2010

Yann Le Roux: Matiro Is The First And Only Ad Exchange Specialist In France

Publié par Share dans Ad Exchanges (Places de marché), Media Agencies (Agences Média)

Our trading platform allows us to buy from all major inventory sources in the exchange space, including the ones that matter most for the French market: Right Media, AdX, Improve Digital, Rubicon, OpenX/Orange Ad Market and AdMeld.

Comments Pas de commentaire »

04 05 2010

How Niche Media Planning Might Be Better for Your Advertiser

Publié par Share dans Media Agencies (Agences Média)

Is your client focused on its Brand Development Index numbers versus its Category Development Index as a reason to do its advertising? (Here is a helpful comparison chart.) Are they seeking some kind of repeat visitor or purchasing behavior, better long-term loyalty, or average lifetime value from a visitor? If you want a more concentrated form of audience targeting and increased reach, then consider niche sites rather than broad ones

Comments Pas de commentaire »

29 04 2010

CPG Media Buyers Ready for Online Grocery Shopping to Boom

Publié par Share dans Media Agencies (Agences Média), e-commerce

Part of being a successful media buyer is remaining ahead of market trends. Typically, a shift in consumer behavior requires a shift in media strategy. Well, here’s some good news for buyers and planners with consumer packaged goods (CPG) clients: we’re on the cusp of a major behavioral shift, but research suggests you’re probably already optimized for it.

Comments Pas de commentaire »

« Bulletin précédent

Entrez votre e-mail :

Gestion par FeedBurner
© 2007 2010 par Ciblage Comportemental