http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/29/merkle-hires-megan-pagliuca-as-vice-president-display-media/ http://www.ciblage-comportemental.net/blog/2010/11/29/merkle-hires-megan-pagliuca-as-vice-president-display-media/#comments Mon, 29 Nov 2010 13:29:10 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5794 A new position focused on establishing and executing targeted display advertising for Merkle’s growing client base. As a thought leader in the targeted display advertising marketplace, Pagliuca will help grow Merkle’s display business by leveraging Merkle’s deep analytic expertise and access to audience data to drive superior ad targeting, analysis and attribution

]]> http://www.ciblage-comportemental.net/blog/2010/11/29/merkle-hires-megan-pagliuca-as-vice-president-display-media/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/17/marco-bertozzi-discusses-the-renewal-of-the-vivaki-and-invite-partnership/ http://www.ciblage-comportemental.net/blog/2010/11/17/marco-bertozzi-discusses-the-renewal-of-the-vivaki-and-invite-partnership/#comments Wed, 17 Nov 2010 05:25:31 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5666 We see the whole ecosystem as being display whether its mobile, video or traditional display. The growth in spend is in these areas, the interest from agencies and clients is in this space so for us will come the need to be able to deliver an efficient and targeting solution in the form of exchanges across these different channels. We will want to have data that crosses channels and helps us discover out audience regardless of screen and this partnership will help us get there in the quickest time but at scale.

]]> http://www.ciblage-comportemental.net/blog/2010/11/17/marco-bertozzi-discusses-the-renewal-of-the-vivaki-and-invite-partnership/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/01/advertisers-agencies-plan-shift-from-general-to-targeted-ad-networks-remain-dubious-about-dsps/ http://www.ciblage-comportemental.net/blog/2010/11/01/advertisers-agencies-plan-shift-from-general-to-targeted-ad-networks-remain-dubious-about-dsps/#comments Mon, 01 Nov 2010 18:11:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5453 Spending on general, broad-based ad networks — which currently are the dominant source among advertisers and agencies that buy online advertising inventory though networks — will decline over the next 12 months as Madison Avenue shifts its focus toward more targeted options based on user behavior or social networks.

]]> http://www.ciblage-comportemental.net/blog/2010/11/01/advertisers-agencies-plan-shift-from-general-to-targeted-ad-networks-remain-dubious-about-dsps/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/27/cannes-lions-will-add-effectiveness-category-next-year/ http://www.ciblage-comportemental.net/blog/2010/10/27/cannes-lions-will-add-effectiveness-category-next-year/#comments Wed, 27 Oct 2010 19:02:50 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5390 The festival said that the criteria for the new award will be results, accounting for 50% of an entry’s score, along with strategy (25%) and idea (25%). The festival cautioned that the data in all entries will be checked by the external auditors at PricewaterhouseCoopers.

]]> http://www.ciblage-comportemental.net/blog/2010/10/27/cannes-lions-will-add-effectiveness-category-next-year/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/25/omnicom-launches-new-digital-data-and-analytics-company/ http://www.ciblage-comportemental.net/blog/2010/10/25/omnicom-launches-new-digital-data-and-analytics-company/#comments Mon, 25 Oct 2010 18:55:56 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5387 Annalect Group brings together more than 300 digital and analytic experts from across several OMG specialty divisions — including Media Analytics, Business Intelligence, Tools and Dashboard Systems, Econometric Modeling (Brand Science), Search (Resolution Media) and its DSP trading platform – to create a new, strategically focused, data-informed marketing platform.

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/omnicom-launches-new-digital-data-and-analytics-company/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/19/targusinfo-recognizes-award-winners-during-the-interactive-insights-summit/ http://www.ciblage-comportemental.net/blog/2010/10/19/targusinfo-recognizes-award-winners-during-the-interactive-insights-summit/#comments Tue, 19 Oct 2010 16:34:47 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5309 « VivaKi is consistently ahead of the curve, » said McLenaghan. « In such a fast moving, multi-faceted environment, Audience On Demand establishes harmony between creative, data and media in order to identify, target and analyze audiences. VivaKi provides tremendous value for the Publicis Groupe media and digital agencies and their clients. »

]]> http://www.ciblage-comportemental.net/blog/2010/10/19/targusinfo-recognizes-award-winners-during-the-interactive-insights-summit/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/18/the-future-of-advertising-how-technology-is-transforming-consumer-engagement/ http://www.ciblage-comportemental.net/blog/2010/10/18/the-future-of-advertising-how-technology-is-transforming-consumer-engagement/#comments Mon, 18 Oct 2010 07:07:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5252 A media agency’s job is to put their clients’ messages in front of the right people, at the right time, and of course the ads have to register in the audience’s mind in order to make an impact. More and more, I find the best way to get optimal reach, frequency, and impact is to target audiences across as many digital touchpoints as possible with high frequency, rather than to target in the traditional, contextual way.

]]> http://www.ciblage-comportemental.net/blog/2010/10/18/the-future-of-advertising-how-technology-is-transforming-consumer-engagement/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/14/10-data-commandments/ http://www.ciblage-comportemental.net/blog/2010/10/14/10-data-commandments/#comments Thu, 14 Oct 2010 06:49:04 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5231 Data targeting can make all the difference in a successful online campaign. But it takes more than just data. Many factors influence whether you’re helping (or hurting) your campaign.

]]> http://www.ciblage-comportemental.net/blog/2010/10/14/10-data-commandments/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/14/agencies-tool-up-for-data-driven-media-buying/ http://www.ciblage-comportemental.net/blog/2010/10/14/agencies-tool-up-for-data-driven-media-buying/#comments Thu, 14 Oct 2010 06:30:05 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5222 A recurring theme during New York’s Advertising Week last month was real-time, data-driven media buying, made possible through emerging technologies such as ad exchanges and demand-side platforms (DSPs.)

]]> http://www.ciblage-comportemental.net/blog/2010/10/14/agencies-tool-up-for-data-driven-media-buying/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/10/12/adnetik-growing-a-trading-and-targeting-firm-says-ceo-montes1/ http://www.ciblage-comportemental.net/blog/2010/10/12/adnetik-growing-a-trading-and-targeting-firm-says-ceo-montes1/#comments Tue, 12 Oct 2010 06:51:17 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5245 I use the term « targeting and trading company. » While we have elements of a trading desk, and while we have elements of a demand side platform, we have additional elements around data management, data aggregation, and customized targeting that I think distinguishes us from both groups. Hopefully, we’re creating a new type of company that was the intention.

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