Archives pour la catégorie “OMD / Omnicom”

25 10 2010

Omnicom Launches New Digital Data And Analytics Company

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), OMD / Omnicom

Annalect Group brings together more than 300 digital and analytic experts from across several OMG specialty divisions — including Media Analytics, Business Intelligence, Tools and Dashboard Systems, Econometric Modeling (Brand Science), Search (Resolution Media) and its DSP trading platform – to create a new, strategically focused, data-informed marketing platform.

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21 10 2009

Fox Audience Network Partners with Omnicom Media Group to Drive Consumer-Centric Media Planning and Real-Time Buying Platform

Publié par Share dans OMD / Omnicom

Today announcement was the first-of-its-kind agreement that will enable Omnicom Media Group to leverage FAN’s suite of proprietary online advertising tools to power its recently-launched consumer insights planning platform called Living Segments. The agreement marks the first time that an online advertising platform and media agency have forged an integrated partnership to create more effective consumer segmentation, and more efficient bidding and buying strategies.

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16 07 2009

Nissan lance la nouvelle Pixo grâce au ciblage comportemental

Publié par Share dans Business Case (Cas Clients), Media Agencies (Agences Média), OMD / Omnicom, Specific Media

Nissan a fait le choix du ciblage comportemental pour assurer le lancement on line de son nouveau modèle, Pixo. En accord avec son agence OMD, le constructeur a choisi la nouvelle offre dédiée Netcast de Specific Media.

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24 06 2009

Omnicom Readies Behavioral Targeting Services Suite

Publié par Share dans Media Agencies (Agences Média), OMD / Omnicom, tags: behavioral targeting, behavioural targeting, ciblage comportemental, e-pub, marketing direct, publicité intéractive, publicité online, targeting, wunderloop (AudienceScience)

Matt Spiegel le CEO d’OMG Digital veut rattraper les capacités de ciblage de WPP (B3), Publics Groupe, et Havas…

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