http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/10/25/omnicom-launches-new-digital-data-and-analytics-company/ http://www.ciblage-comportemental.net/blog/2010/10/25/omnicom-launches-new-digital-data-and-analytics-company/#comments Mon, 25 Oct 2010 18:55:56 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5387 Annalect Group brings together more than 300 digital and analytic experts from across several OMG specialty divisions — including Media Analytics, Business Intelligence, Tools and Dashboard Systems, Econometric Modeling (Brand Science), Search (Resolution Media) and its DSP trading platform – to create a new, strategically focused, data-informed marketing platform.

]]> http://www.ciblage-comportemental.net/blog/2010/10/25/omnicom-launches-new-digital-data-and-analytics-company/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/10/21/fox-audience-network-partners-with-omnicom-media-group-to-drive-consumer-centric-media-planning-and-real-time-buying-platform/ http://www.ciblage-comportemental.net/blog/2009/10/21/fox-audience-network-partners-with-omnicom-media-group-to-drive-consumer-centric-media-planning-and-real-time-buying-platform/#comments Wed, 21 Oct 2009 09:22:12 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2144 Today announcement was the first-of-its-kind agreement that will enable Omnicom Media Group to leverage FAN’s suite of proprietary online advertising tools to power its recently-launched consumer insights planning platform called Living Segments. The agreement marks the first time that an online advertising platform and media agency have forged an integrated partnership to create more effective consumer segmentation, and more efficient bidding and buying strategies.

]]> http://www.ciblage-comportemental.net/blog/2009/10/21/fox-audience-network-partners-with-omnicom-media-group-to-drive-consumer-centric-media-planning-and-real-time-buying-platform/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/07/16/nissan-lance-la-nouvelle-pixo-grace-au-ciblage-comportemental/ http://www.ciblage-comportemental.net/blog/2009/07/16/nissan-lance-la-nouvelle-pixo-grace-au-ciblage-comportemental/#comments Thu, 16 Jul 2009 17:28:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1687 Nissan a fait le choix du ciblage comportemental pour assurer le lancement on line de son nouveau modèle, Pixo. En accord avec son agence OMD, le constructeur a choisi la nouvelle offre dédiée Netcast de Specific Media.

]]> http://www.ciblage-comportemental.net/blog/2009/07/16/nissan-lance-la-nouvelle-pixo-grace-au-ciblage-comportemental/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/06/24/omnicom-readies-behavioral-targeting-services-suite/ http://www.ciblage-comportemental.net/blog/2009/06/24/omnicom-readies-behavioral-targeting-services-suite/#comments Wed, 24 Jun 2009 18:19:34 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1434 Matt Spiegel le CEO d’OMG Digital veut rattraper les capacités de ciblage de WPP (B3), Publics Groupe, et Havas…

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