Archives pour la catégorie “Publicis”

17 11 2010

Marco Bertozzi Discusses The Renewal Of The Vivaki And Invite Partnership

Publié par Share dans DSP (Demand Side Platform), Invite Media, Publicis, Vivaki (Publicis)

We see the whole ecosystem as being display whether its mobile, video or traditional display. The growth in spend is in these areas, the interest from agencies and clients is in this space so for us will come the need to be able to deliver an efficient and targeting solution in the form of exchanges across these different channels. We will want to have data that crosses channels and helps us discover out audience regardless of screen and this partnership will help us get there in the quickest time but at scale.

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19 10 2010

TARGUSinfo Recognizes Award Winners During the Interactive Insights Summit

Publié par Share dans Publicis, TargusInfo

« VivaKi is consistently ahead of the curve, » said McLenaghan. « In such a fast moving, multi-faceted environment, Audience On Demand establishes harmony between creative, data and media in order to identify, target and analyze audiences. VivaKi provides tremendous value for the Publicis Groupe media and digital agencies and their clients. »

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14 10 2010

Agencies Tool Up for Data-Driven Media Buying

Publié par Share dans DSP (Demand Side Platform), Data Exchanges, Media Agencies (Agences Média), Publicis

A recurring theme during New York’s Advertising Week last month was real-time, data-driven media buying, made possible through emerging technologies such as ad exchanges and demand-side platforms (DSPs.)

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07 06 2010

VivaKi at a Crossroads

Publié par Share dans Publicis

Curt Hecht, president of VivaKi Nerve Center, the centralized hub for developing company-wide tech platforms, will relocate from Chicago to Paris for a year. It’s a move Hecht said would allow him to expand VivaKi initiatives like Audience on Demand to new markets and bring an American view of tech innovation to Publicis management there.

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