Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience)

Archives pour la catégorie “Aggregate Knowledge”

L’actualité d’Aggregate Knowledge dans le ciblage comportemental

30 07 2010

Data Management: Time to Raise the Bar

Publié par Share dans Aggregate Knowledge

Advertisers and agencies are avid consumers of user data. Custom targeting, real-time media buying, and dynamic creative are a few examples of how data is used to enable more efficient and more effective advertising.

Comments Pas de commentaire »

19 07 2010

Aggregate Knowledge Unveils Its AK Discovery Platform, the End-to-End Integrated DMP Solution Enabling Real-Time Customer

Publié par Share dans Aggregate Knowledge

Aggregate Knowledge, the sole pure-play data management and ad optimization platform (DMP) company, today unveiled its patent-pending AK Discovery Platform, which provides the foundational audience management infrastructure to collect data, configure audiences, and track campaigns across any connected digital channel.

Comments Pas de commentaire »

13 05 2010

Aggregate Knowledge Delivers the Most Comprehensive Dynamic Creative Capabilities in the Industry, Powered by its ‘Discovery Pla

Publié par Share dans Aggregate Knowledge

The six capabilities give advertisers more flexibility to choose the right dynamic creative approach to fit their campaign goals and audiences. For example, one type of dynamic creative is ideal for ads that require many messages, products, images, and colors to change in real time based on the audience, where another dynamic creative is more appropriate for weekly store circulars, which focus on localization.

Comments Pas de commentaire »

28 01 2010

Adgregate Targets Fashionistas With Instant Deals

Publié par Share dans Aggregate Knowledge

“To us, ShopAds provides more than conversions; it also enables customer engagement early in the shopping experience, so that they have the convenience of purchasing within the ad if they choose,”

Comments Pas de commentaire »

06 01 2010

Aggregate Knowledge Raises $9 Million For Online Ad Optimization Platform

Publié par Share dans Aggregate Knowledge

The extra funds, which brings the company’s total investment to a healthy $34.5 million, will go to building and executing on the platform and business. Aggregate Knowledge historically competed directly with Directed Edge and others, but it has recently moved away from powering product recommendations for e-commerce vendors to a more general technology proposition for the online display ad industry as a whole.

Comments Pas de commentaire »

28 10 2009

Web ad personalization firm Aggregate Knowledge names a general manager

Publié par Share dans Aggregate Knowledge

Jakubowski will be responsible for strategic planning, direction, growth and profitability of Aggregate Knowledge. Before Specific Media, he was general manager of Microsoft Corp.’s adCenter and Search Strategy and also was a senior vice president at search engine marketing firm Quigo Technologies Inc.

Comments Pas de commentaire »

17 09 2009

Aggregate Knowledge Joins the Network Advertising Initiative, Enhancing Its Privacy Practices for Display Advertising

Publié par Share dans Aggregate Knowledge

Et oui de plus en plus de monde rejoint le NAI de peur de se faire taper dessus par la Federal Trade Commission…

Comments Pas de commentaire »

07 08 2009

Discover And Optimize: Buy-Side Optimization Adds To The Stack

Publié par Share dans Aggregate Knowledge

Découvrez la société Aggregate Knowledge. Sa technologie »Audience Discovery Engine » aide les Régies à optimiser leurs campagnes.

Comments Pas de commentaire »

05 08 2009

Aggregate Knowledge Unveils Audience Discovery Engine for Display Advertising

Publié par Share dans Aggregate Knowledge

La société Aggregate Knowledge est spécialisée dans l’optimisation des campagnes en temps réel. Ils annoncent une nouvelle version de leur technologie…

Comments Pas de commentaire »

23 07 2009

Aggregate Knowledge CEO to Discuss How to Optimize Audiences and Increase Ad Campaign Effectiveness

Publié par Share dans Aggregate Knowledge

Comment optimiser la performance de vos campagnes display en ciblant la bonne audience…

Comments Pas de commentaire »

17 08 2007

Aggregate Knowledge l’atout comportemental du e-commerce

Publié par Share dans Aggregate Knowledge, tags: behavioural targeting, ciblage comportemental, e-pub, marketing direct, publicité intéractive, publicité online, targeting, wunderloop

Une des dix start-up Américaine à suivre selon le Jdnet…

Comments Pas de commentaire »

Sponsor Officiel

Rechercher
Catégories
- (x+1) (12)
- .FOX / FAN (2)
- 1024degrès (1)
- 24/7 Real Media (OAS Adserver & Adnetwork) (8)
- 33Across (1)
- 5to1 (2)
- aCerno / Akamaï (5)
- Acxiom (24)
- Ad Exchanges (Places de marché) (62)
- Ad Networks (Régies Publicitaires) (40)
- AdBrite (6)
- Adconion (12)
- Adify (6)
- Adjug (2)
- AdLINK (2)
- AdMeld (16)
- Adometry (2)
- AdRoll (2)
- AdSafe Media (2)
- AdSafe Media (1)
- Adscale (3)
- Adsdaq & Contextweb (5)
- Adservers (23)
- AdTech (2)
- Advertisers (Annonceurs) (40)
- Aegis/Isobar (1)
- Affiliation Platforms (7)
- Aggregate Knowledge (11)
- Alain Sanjaume (6)
- Alcatel Lucent (1)
- Algorythm (2)
- AlmondNet (4)
- AOL (45)
- AOL Advertising (ex Platform-A) (14)
- Apple iAd (1)
- AppNexus (3)
- Apptera (2)
- Audience Analytic Tools (Outils d'Analyse d'Audience) (48)
- Audience Science (ex Revenue Science) (33)
- Baynote (1)
- Behavioral Analytics (Analytique Comportementale) (3)
- Behavioral Surveys (Etudes Comportementales) (49)
- Best Off (86)
- Better Advertising (6)
- Bizo (8)
- Blue Lithium (Yahoo!) (6)
- BlueKai (13)
- Brilig (1)
- BT Buckets (3)
- Buddy Media (1)
- Business Case (Cas Clients) (25)
- Chango (1)
- Choicestream (1)
- Click Forensics (2)
- Collarity (1)
- Collective Media (8)
- comScore (8)
- Conferences (Conférences) (13)
- Contextweb (1)
- Coremetrics (15)
- Critéo (27)
- Data Exchanges (38)
- Data Privacy (Données Personnelles) (251)
- DataXu (8)
- Datran Media (4)
- Deep Packet Inspection (3)
- Demand Side Platform (48)
- Digital Out-Of-Home (1)
- Doubleclick / Google (14)
- Dynamic Ad Creative Technologie (Générateur Automatique de Bannière) (3)
- e-commerce (32)
- Edatis (1)
- Editorial recommendation (Recommandation Editoriale) (10)
- effiliation (1)
- EIAA (1)
- Emailing (36)
- Epic Advertising (3)
- eXelate (20)
- Exhibitions (Salons) (5)
- Experian (3)
- Facebook (43)
- Fetchback (8)
- Financial Results (Résultats financiers) (2)
- Foursquare (2)
- FrontPorch (1)
- Funny (Marrant) (2)
- Games Console (Consoles de Jeux) (1)
- Geo-localisation (23)
- Google (102)
- Havas (9)
- Hi-Media (5)
- IAB (14)
- Interclick (1)
- Interesting Article (Article de fond) (163)
- Interview (4)
- Intranet (1)
- Invidi (8)
- Invite Media (3)
- IPTV (5)
- Kantar (1)
- Key Figures (Chiffres Clés) (87)
- Le Figaro (2)
- Linkedin (1)
- Lotame Solutions (9)
- Lucid Media (2)
- Lycos (1)
- Media Agencies (Agences Média) (133)
- Media Buying Platform (8)
- Media6degrees (7)
- MediaFORGE (1)
- MediaMath (11)
- MediaMind (ex Eyeblaster) (1)
- Merger & Acquisition (Fusion/Acquisition) (26)
- Microsoft (38)
- Mobile (Téléphone Portable) (55)
- MSN (3)
- Myspace (7)
- NAI (2)
- NebuAd (16)
- Nielsen (10)
- Nomination (4)
- Nugg.ad (5)
- Off-Line Behavioral (10)
- OMD / Omnicom (3)
- Omniture (27)
- Orange (11)
- Oridian (1)
- Packet Vision (5)
- Peer39 (1)
- Peerset (1)
- Phorm (26)
- Product Recommendation (Recommandation Produit) (6)
- Publicis (1)
- Publishers (Editeurs) (19)
- Pubmatic (10)
- Qantcast (1)
- Quantivo (2)
- Radio (3)
- Rapleaf (3)
- Retargeting / Remessenging (reciblage) (30)
- Rocket Fuel (6)
- ROI (3)
- RTB (Real Time Bidding) (29)
- Rubicon Project (24)
- Search Engine (Moteur de Recherche) (9)
- Search retargeting (4)
- Simulmedia (5)
- Sitebrand (1)
- Smart AdServer (2)
- Social Networks (Réseaux Sociaux) (50)
- Socio-demographics (Socio-Démographique) (2)
- Specific Media (6)
- Specific Media (ex Adviva) (6)
- SPSS (1)
- Taboola (2)
- TargusInfo (4)
- Technology (45)
- Television / IPTV (36)
- Teracent (2)
- TidalTV (1)
- Tradedoubler (1)
- Traffiq (8)
- Tribal Fusion (3)
- Triggit (1)
- Tumri (5)
- Turn Smart (6)
- Twitter (4)
- Uncategorized (161)
- Unica (7)
- ValueClick (8)
- Veoh (1)
- Verification Companies (4)
- Video (15)
- Video Ads (Publicité Vidéo) (21)
- Visible World (2)
- Vizu (1)
- web 2.0 (38)
- Weborama (adserving, BT, Adnetwork) (30)
- Webtrends (4)
- Widgetbox (1)
- WidgetBucks (1)
- widgets (2)
- WPP/GroupM (9)
- wunderloop (66)
- Yahoo! (60)
- Yield Optimizer (1)
- Yieldex (2)
- Yoono (2)
- Zango (1)
- zzz (11)
Archives

Propulsé par WordPress, Mandigo theme by tom.
Bulletins (RSS) et Commentaires (RSS).
27 queries. 0,397 seconds.

Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience)

Archives pour la catégorie “Aggregate Knowledge”

Rechercher

Catégories

Archives