http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/07/30/data-management-time-to-raise-the-bar/ http://www.ciblage-comportemental.net/blog/2010/07/30/data-management-time-to-raise-the-bar/#comments Fri, 30 Jul 2010 19:04:15 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4507 Advertisers and agencies are avid consumers of user data. Custom targeting, real-time media buying, and dynamic creative are a few examples of how data is used to enable more efficient and more effective advertising.

]]> http://www.ciblage-comportemental.net/blog/2010/07/30/data-management-time-to-raise-the-bar/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/19/aggregate-knowledge-unveils-its-ak-discovery-platform-the-end-to-end-integrated-dmp-solution-enabling-real-time-customer/ http://www.ciblage-comportemental.net/blog/2010/07/19/aggregate-knowledge-unveils-its-ak-discovery-platform-the-end-to-end-integrated-dmp-solution-enabling-real-time-customer/#comments Mon, 19 Jul 2010 18:08:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4401 Aggregate Knowledge, the sole pure-play data management and ad optimization platform (DMP) company, today unveiled its patent-pending AK Discovery Platform, which provides the foundational audience management infrastructure to collect data, configure audiences, and track campaigns across any connected digital channel.

]]> http://www.ciblage-comportemental.net/blog/2010/07/19/aggregate-knowledge-unveils-its-ak-discovery-platform-the-end-to-end-integrated-dmp-solution-enabling-real-time-customer/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/13/aggregate-knowledge-delivers-the-most-comprehensive-dynamic-creative-capabilities-in-the-industry-powered-by-its-%e2%80%98discovery-pla/ http://www.ciblage-comportemental.net/blog/2010/05/13/aggregate-knowledge-delivers-the-most-comprehensive-dynamic-creative-capabilities-in-the-industry-powered-by-its-%e2%80%98discovery-pla/#comments Thu, 13 May 2010 06:06:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3824 The six capabilities give advertisers more flexibility to choose the right dynamic creative approach to fit their campaign goals and audiences. For example, one type of dynamic creative is ideal for ads that require many messages, products, images, and colors to change in real time based on the audience, where another dynamic creative is more appropriate for weekly store circulars, which focus on localization.

]]> http://www.ciblage-comportemental.net/blog/2010/05/13/aggregate-knowledge-delivers-the-most-comprehensive-dynamic-creative-capabilities-in-the-industry-powered-by-its-%e2%80%98discovery-pla/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/01/28/adgregate-targets-fashionistas-with-instant-deals/ http://www.ciblage-comportemental.net/blog/2010/01/28/adgregate-targets-fashionistas-with-instant-deals/#comments Thu, 28 Jan 2010 14:14:13 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2887 “To us, ShopAds provides more than conversions; it also enables customer engagement early in the shopping experience, so that they have the convenience of purchasing within the ad if they choose,”

]]> http://www.ciblage-comportemental.net/blog/2010/01/28/adgregate-targets-fashionistas-with-instant-deals/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/01/06/aggregate-knowledge-raises-9-million-for-online-ad-optimization-platform/ http://www.ciblage-comportemental.net/blog/2010/01/06/aggregate-knowledge-raises-9-million-for-online-ad-optimization-platform/#comments Wed, 06 Jan 2010 16:10:26 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2739 The extra funds, which brings the company’s total investment to a healthy $34.5 million, will go to building and executing on the platform and business. Aggregate Knowledge historically competed directly with Directed Edge and others, but it has recently moved away from powering product recommendations for e-commerce vendors to a more general technology proposition for the online display ad industry as a whole.

]]> http://www.ciblage-comportemental.net/blog/2010/01/06/aggregate-knowledge-raises-9-million-for-online-ad-optimization-platform/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/10/28/web-ad-personalization-firm-aggregate-knowledge-names-a-general-manager/ http://www.ciblage-comportemental.net/blog/2009/10/28/web-ad-personalization-firm-aggregate-knowledge-names-a-general-manager/#comments Wed, 28 Oct 2009 14:24:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2189 Jakubowski will be responsible for strategic planning, direction, growth and profitability of Aggregate Knowledge. Before Specific Media, he was general manager of Microsoft Corp.’s adCenter and Search Strategy and also was a senior vice president at search engine marketing firm Quigo Technologies Inc.

]]> http://www.ciblage-comportemental.net/blog/2009/10/28/web-ad-personalization-firm-aggregate-knowledge-names-a-general-manager/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/09/17/aggregate-knowledge-joins-the-network-advertising-initiative-enhancing-its-privacy-practices-for-display-advertising/ http://www.ciblage-comportemental.net/blog/2009/09/17/aggregate-knowledge-joins-the-network-advertising-initiative-enhancing-its-privacy-practices-for-display-advertising/#comments Thu, 17 Sep 2009 18:14:23 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1894 Et oui de plus en plus de monde rejoint le NAI de peur de se faire taper dessus par la Federal Trade Commission…

]]> http://www.ciblage-comportemental.net/blog/2009/09/17/aggregate-knowledge-joins-the-network-advertising-initiative-enhancing-its-privacy-practices-for-display-advertising/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/08/07/discover-and-optimize-buy-side-optimization-adds-to-the-stack/ http://www.ciblage-comportemental.net/blog/2009/08/07/discover-and-optimize-buy-side-optimization-adds-to-the-stack/#comments Fri, 07 Aug 2009 20:17:15 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1713 Découvrez la société Aggregate Knowledge. Sa technologie  »Audience Discovery Engine » aide les Régies à optimiser leurs campagnes.

]]> http://www.ciblage-comportemental.net/blog/2009/08/07/discover-and-optimize-buy-side-optimization-adds-to-the-stack/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/08/05/aggregate-knowledge-unveils-audience-discovery-engine-for-display-advertising/ http://www.ciblage-comportemental.net/blog/2009/08/05/aggregate-knowledge-unveils-audience-discovery-engine-for-display-advertising/#comments Wed, 05 Aug 2009 06:51:17 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1696 La société Aggregate Knowledge est spécialisée dans l’optimisation des campagnes en temps réel. Ils annoncent une nouvelle version de leur technologie…

]]> http://www.ciblage-comportemental.net/blog/2009/08/05/aggregate-knowledge-unveils-audience-discovery-engine-for-display-advertising/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/07/23/21-07-2009-1700-aggregate-knowledge-ceo-to-discuss-how-to-optimize-audiences-and-increase-ad-campaign-effectiveness/ http://www.ciblage-comportemental.net/blog/2009/07/23/21-07-2009-1700-aggregate-knowledge-ceo-to-discuss-how-to-optimize-audiences-and-increase-ad-campaign-effectiveness/#comments Thu, 23 Jul 2009 06:15:40 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1672 Comment optimiser la performance de vos campagnes display en ciblant la bonne audience…

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