Archives pour la catégorie “AlmondNet”

03 11 2010

Right Media Introduces Audience Sharing on the Exchange

Publié par Share dans AlmondNet, BlueKai, Data Exchanges, Yahoo!, eXelate

Audience Sharing provides sellers or segment owners, including data providers AlmondNet Data Division, BlueKai and eXelate, control and transparency when sharing their segments in our marketplace. Buyers or segment users can target audiences from multiple data providers, and Right Media’s platform takes into account user overlap and attributes data according to recency.

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23 06 2010

LucidMedia Partners with AlmondNet, BlueKai, and eXelate to Expand Online Advertising Data and Targeting Capabilities of Demand-Side Platform (DSP)

Publié par Share dans AlmondNet, BlueKai, Data Exchanges, Lucid Media, eXelate

As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia, a leading online advertising demand-side platform (DSP), today announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of data and provider of enabling technology for audience targeting; BlueKai, creators of the world’s largest data auction marketplace and online marketing’s largest source of high performance intent data that connects advertisers with unparalleled in-market audiences online; and eXelate, the world’s first open marketplace for targeting data and the leader in data management solutions for publishers.

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10 05 2010

Invite Media, Almondnet partner for keyword, segmented data

Publié par Share dans AlmondNet, Invite Media

A new partnership in the online space should help more marketers utilized both keyword data and audience segmentation information. This month begins a partnership between Invite Media, an advertising technology company, and AlmondNet, a data aggregator. Through the partnership AlmondNet will provide Invite Media with keyword and segmentation information for the Invite Media user base.

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13 10 2009

AdBrite(R) Launches Open Source Platform for Data, Integrating 3rd Party Data Providers at No Additional Cost to Advertisers

Publié par Share dans AdBrite, AlmondNet, eXelate

AdBrite, the first fully transparent ad exchange, has created a revolutionary Open Source Platform for integrating multiple 3rd party data partners (e.g. AlmondNet and Exelate).

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20 10 2008

Qui contrôlera vos données dans le Web 3.0 ?

Publié par Share dans AlmondNet

Plus de 80% de l’inventaire en espace publicitaire sur internet se vend pour moins de 1$ le CPM aujourd’hui. Cela signifie que beaucoup de pages vues sont sans valeur aux yeux des annonceurs si les informations utilisateurs ne permettent pas un ciblage précis. Pour augmenter la précision de ce ciblage publicitaire, les sites doivent pouvoir accéder à des données comportementales nécessitant de suivre leurs utilisateurs au delà de leurs murs. Les annonceurs, en effet, souhaitent suivre leurs cibles d’un site à l’autre afin de répéter leurs messages de la façon la plus efficace possible.

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