http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/11/03/right-media-introduces-audience-sharing-on-the-exchange/ http://www.ciblage-comportemental.net/blog/2010/11/03/right-media-introduces-audience-sharing-on-the-exchange/#comments Wed, 03 Nov 2010 12:28:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5490 Audience Sharing provides sellers or segment owners, including data providers AlmondNet Data Division, BlueKai and eXelate, control and transparency when sharing their segments in our marketplace. Buyers or segment users can target audiences from multiple data providers, and Right Media’s platform takes into account user overlap and attributes data according to recency.

]]> http://www.ciblage-comportemental.net/blog/2010/11/03/right-media-introduces-audience-sharing-on-the-exchange/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/23/lucidmedia-partners-with-almondnet-bluekai-and-exelate-to-expand-online-advertising-data-and-targeting-capabilities-of-demand-side-platform-dsp/ http://www.ciblage-comportemental.net/blog/2010/06/23/lucidmedia-partners-with-almondnet-bluekai-and-exelate-to-expand-online-advertising-data-and-targeting-capabilities-of-demand-side-platform-dsp/#comments Wed, 23 Jun 2010 08:33:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4192 As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia, a leading online advertising demand-side platform (DSP), today announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of data and provider of enabling technology for audience targeting; BlueKai, creators of the world’s largest data auction marketplace and online marketing’s largest source of high performance intent data that connects advertisers with unparalleled in-market audiences online; and eXelate, the world’s first open marketplace for targeting data and the leader in data management solutions for publishers.

]]> http://www.ciblage-comportemental.net/blog/2010/06/23/lucidmedia-partners-with-almondnet-bluekai-and-exelate-to-expand-online-advertising-data-and-targeting-capabilities-of-demand-side-platform-dsp/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/05/10/invite-media-almondnet-partner-for-keyword-segmented-data/ http://www.ciblage-comportemental.net/blog/2010/05/10/invite-media-almondnet-partner-for-keyword-segmented-data/#comments Mon, 10 May 2010 16:33:07 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3798 A new partnership in the online space should help more marketers utilized both keyword data and audience segmentation information. This month begins a partnership between Invite Media, an advertising technology company, and AlmondNet, a data aggregator. Through the partnership AlmondNet will provide Invite Media with keyword and segmentation information for the Invite Media user base.

]]> http://www.ciblage-comportemental.net/blog/2010/05/10/invite-media-almondnet-partner-for-keyword-segmented-data/feed/ 0 http://www.ciblage-comportemental.net/blog/2009/10/13/adbriter-launches-open-source-platform-for-data-integrating-3rd-party-data-providers-at-no-additional-cost-to-advertisers/ http://www.ciblage-comportemental.net/blog/2009/10/13/adbriter-launches-open-source-platform-for-data-integrating-3rd-party-data-providers-at-no-additional-cost-to-advertisers/#comments Tue, 13 Oct 2009 18:14:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2021 AdBrite, the first fully transparent ad exchange, has created a revolutionary Open Source Platform for integrating multiple 3rd party data partners (e.g. AlmondNet and Exelate).

]]> http://www.ciblage-comportemental.net/blog/2009/10/13/adbriter-launches-open-source-platform-for-data-integrating-3rd-party-data-providers-at-no-additional-cost-to-advertisers/feed/ 0 http://www.ciblage-comportemental.net/blog/2008/10/20/qui-controlera-vos-donnees-dans-le-web-30/ http://www.ciblage-comportemental.net/blog/2008/10/20/qui-controlera-vos-donnees-dans-le-web-30/#comments Mon, 20 Oct 2008 19:33:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1301 Plus de 80% de l’inventaire en espace publicitaire sur internet se vend pour moins de 1$ le CPM aujourd’hui. Cela signifie que beaucoup de pages vues sont sans valeur aux yeux des annonceurs si les informations utilisateurs ne permettent pas un ciblage précis. Pour augmenter la précision de ce ciblage publicitaire, les sites doivent pouvoir accéder à des données comportementales nécessitant de suivre leurs utilisateurs au delà de leurs murs. Les annonceurs, en effet, souhaitent suivre leurs cibles d’un site à l’autre afin de répéter leurs messages de la façon la plus efficace possible.

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