Archives pour la catégorie “Audience Analytic Tools (Outils d'Analyse d'Audience)”

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25 10 2010

Omnicom Launches New Digital Data And Analytics Company

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), OMD / Omnicom

Annalect Group brings together more than 300 digital and analytic experts from across several OMG specialty divisions — including Media Analytics, Business Intelligence, Tools and Dashboard Systems, Econometric Modeling (Brand Science), Search (Resolution Media) and its DSP trading platform – to create a new, strategically focused, data-informed marketing platform.

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30 09 2010

The fundamental disconnect on digital GRPs

Publié par Share dans Nielsen

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23 09 2010

Nielsen Testing a New Web-Ad Metric

Publié par Share dans Nielsen

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03 09 2010

Understanding IBM’s Plan To Support Online Marketing, Advertising

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience)

In August, IBM announced its intention to acquire the company for $21 per share in cash or a net price of approximately $480 million to build out tools that analyze and predict customer preferences and develop more targeted marketing campaigns. Behavioral targeting will become another service it will provide.

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28 07 2010

How Webtrends’ Site Targeting Can Change Buying Habits

Publié par Share dans Webtrends

Amazon has been semi-customizing its Web site for years, depending on the visitor. And Webtrends released Optimize Profile Enhanced Targeting on Tuesday. The add-on to Optimize, which launched about a year ago, supports profile-enhanced targeting with help from the behavioral Segments in Visitor Data Mart, which debuted in April. The combined tool has been in the works since January.

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27 07 2010

Webtrends Releases Optimize Profile Enhanced Targeting

Publié par Share dans Webtrends

Combining the precision of Webtrends Optimize targeting and rich profile-based segmentation of Webtrends Segments, Optimize Profile Enhanced Targeting is the first joint product solution from Webtrends that provides marketers with the ability to deliver a personalized web experience based on past behavior to visitors on their websites.

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21 07 2010

IBM Working On Analytics Suite For Advertisers

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience)

Using statistical methods and measures, IBM continues to build a practice supporting advertisers and marketers. The company has a small group of people called a « practice » to support statistical analysis for large databases filled with 50 to 100 million clients.

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19 07 2010

Nielsen: This Isn’t Your Grandfather’s Baby Boomer

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Behavioral Surveys (Etudes Comportementales)

Nielsen is once again trying to challenge one of the industry’s oldest chestnuts — that consumers over 50 aren’t worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers’ continued focus on younger customers that’s out of date, thanks to a massive and aging population of baby boomers as well as changes in consumers’ lifestyle sparked by new technology.

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28 06 2010

Measuring Audience Engagement in Social Media

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Social Networks (Réseaux Sociaux)

Engaging with an audience is at the core of any company or brand’s objectives for taking part in social media, even if it’s not one of the ultimate goals of their social media program. The ultimate goal may be sales, sign-ups, increased customer satisfaction, or any number of other goals, but audience engagement will always play a crucial role in attaining those goals

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27 06 2010

IAB Seeking to Set Standards

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), IAB

“The ultimate goal is to be able to put media together in ways that are accountable, clear and useful to those who are buying and selling media,” said Sherrill Mane, svp of industry services for the IAB. Mane was careful to say that there was no timeline for an RFP and that the IAB wasn’t out to force its will on the big measurement companies like Nielsen and comScore. But she stressed that the IAB’s initiative was broader than previous efforts to improve media measurement.

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22 06 2010

Collective Expands Analytics Group, Hires Nielsen’s Evans

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Collective Media

Display ad services provider Collective is going in a different direction as it seeks to build up its targeting muscle, namely by hiring Nielsen veteran Justin Evans to the new role of SVP for audience development. Evans left Nielsen a few weeks ago as SVP, advertising solutions, after three years with the audience ratings company

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21 06 2010

Analytics Basics: Understanding Survey Data

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Behavioral Analytics (Analytique Comportementale)

Men are generally less likely to answer surveys (though there are expectations depending on the subject matter) and generally the younger generations are harder to get feedback from than the older generations. So, your respondent sample is often underrepresented by young male. If this is a core audience for you to understand, then this is something you need to be aware of.

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16 06 2010

Vizu Says Brands Can Handle The Truth

Publié par Share dans Vizu

Vizu is planning an expansion of its products and services. Now that it has found traction measuring brands, it has developed a database and methodology that easily allows it to move into real time audience measurement and targeting. That new product will be called Audience Insight, and Beltrano says it will be launched during the next two weeks. It is currently in beta.

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15 06 2010

IBM Advances Analytics With Acquisition of Coremetrics

Publié par Share dans Coremetrics (IBM), Merger & Acquisition (Fusion/Acquisition), zzz

IBM announced a definitive agreement to acquire Coremetrics, a leader in web analytics software.  Coremetrics, a privately held company based in San Mateo, CA, will expand IBM’s business analytics capabilities by enabling organizations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks to develop faster, more targeted marketing campaigns.  Financial terms were not disclosed.

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25 05 2010

Rocket Fuel Uses Offline Aggregate Purchase Data From The Nielsen Company to Boost Online Display Ad Effectiveness

Publié par Share dans Nielsen, Rocket Fuel

Rocket Science to online display advertising, today announced it will use aggregated consumer purchase data from The Nielsen Company to improve the effectiveness of online advertising campaigns in real time. Rocket Fuel will be able to leverage offline sales data to create model groups of consumers with specific brand affinities, and to optimize these campaigns to more successfully reach « look-alikes » based on specific brand attributes

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25 05 2010

Omniture Summit 2010 In London

Publié par Share dans Omniture (Adobe)

Having your facebook ads in the same place as your search marketing ads is useful, because you can do similar things with the facebook ads in terms of targeting that you can with paid search.  It’s all completely anonymous, but with the connection you can now make your ads targeted to the types of users that you want to aim for (based on the data that you have available from your integration earlier).  This ability to target a user based on age, sex, location, etc allows you to optimise your advertising in a way that you couldn’t before (especially if you have the search centre connected to your outcomes).

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18 05 2010

Quantcast Expands Into Europe and Appoints UK Managing Director

Publié par Share dans Qantcast

Quantcast Measurement is the world’s favourite audience measurement solution enabling publishers to better represent their unique audiences and providing web site owners with accurate, directly measured traffic, demographic, lifestyle, business and geographic audience data. Best of all, Quantcast Measurement is completely free.

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28 04 2010

Coremetrics Makes Online Marketing Data Actionable across the Enterprise with Coremetrics Analytics™ 2010

Publié par Share dans Coremetrics (IBM)

The Coremetrics Continuous Optimization Platform is the industry’s only fully integrated suite of applications and services that enables marketers to transform marketing metrics into actionable insights that drive measurable business value. Designed to reflect feedback from Coremetrics customers, the entirely new platform features real-time data, mobile access, and collaboration tools that help businesses respond immediately and strategically to market opportunities.

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27 04 2010

Ground Truth grabs $7M for mobile internet measurement

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Mobile (Téléphone Portable)

Ground Truth leverages millions of mobile internet subscribers from sources like telecommunication companies to provide insights into mobile internet usage. Ground Truth calls its methodology True View and focuses on providing marketer, publisher and mobile operators with data to better their business, including traffic and performance metrics.

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26 04 2010

The Sad State of Digital Syndicated Research

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience)

The world is moving rapidly towards that they will make syndicated research companies like Comscore and Nielsen Netratings nearly obsolete.  In the meantime, however, I do believe that our inability to convince large, traditional marketers that we have a currency as solid as the Nielsen television rating only serves to retard our growth as an industry.

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26 04 2010

80% des annonceurs prévoient d’investir davantage dans le ciblage des publicités en ligne

Publié par Share dans Coremetrics (IBM), Key Figures (Chiffres Clés)

Coremetrics, leader de l’optimisation du marketing en ligne, annonce le lancement de Coremetrics AdTarget™, une application de reciblage et de syndication de données comportementales. Cette annonce fait suite à une étude réalisée par Vanson Bourne, qui a révélé une demande en forte croissance pour un ciblage plus pertinent des publicités en ligne. En effet, il a été constaté que seules 6% des français interrogées sont satisfaits du retour sur investissement de la publicité en ligne.

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14 04 2010

Compete Launches Next-Generation Audience Insights for Publishers With New Features From Fox Audience Network

Publié par Share dans .FOX / FAN, Kantar

The digital intelligence division of Kantar Media, today launched a first-of-its-kind service that now incorporates Fox Audience Network’s reach of more than 150 million consumers into the new Compete XL measurement methodology, introducing to the industry valuable new data that describes consumer lifestyles, passions and purchasing behaviors.

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07 04 2010

DoubleClick Ad Planner’s Audience Measurement Methodologies Submitted for MRC Audit

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Google

As part of the MRC audit, we’re sharing more details about our data sources and methodology. For our traffic measurement, Ad Planner uses a hybrid measurement methodology that combines direct-measured site traffic, through Google Analytics data that publishers have chosen to opt in to provide us, and sample aggregated data from Google products and services. We currently have over 10,000 sites that are contributing direct measured opt-in data to Ad Planner. Our sample data comes from a variety of sources including anonymized, aggregated Google Toolbar data from users who have opted in to enhanced features, opt-in anonymous Google Analytics data, opt-in external consumer panel data, and other third-party market research. All of this data is aggregated over millions of users and is powered by computer algorithms. The breadth and reliability of this aggregated data means that our traffic measurements are among the most accurate in the industry…

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