Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Datran Media”

20 01 2010

TRAFFIQ Selects Datran Media’s Aperture Audience Measurement Solution to Optimize Campaigns and Validate Audience Reach

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Datran Media, Traffiq

« With Aperture, our agency and advertising partners are able to create robust media plans, precisely target audiences and adjust creative strategies in real time based on campaign feedback and audience needs, » said Mark Kahn, TRAFFIQ’s CEO. « Post-campaign, advertisers also benefit from strategic business intelligence that provides information on both responding and non-responding audiences. This data lends valuable insight into campaign planning and creative development, redefining the overall business strategy. »

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19 01 2010

Aperture Selected by AlwaysOn as an OnMedia Top 100 Winner

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Datran Media

Datran Media, an industry-leading digital marketing technology company, today announced that its Aperture audience measurement platform is an AlwaysOn OnMedia Top 100 Winner. The award recognized for Its Ability to Help Agencies and Advertisers Better Understand Target Audiences and Fully Optimize Online Campaigns

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08 08 2007

Datran Media se porte acquéreur de Chintano

Publié par Share dans Datran Media, tags: behavioural targeting, ciblage comportemental, e-pub, marketing direct, publicité intéractive, publicité online, targeting, wunderloop (AudienceScience)

Datran Media renforce sa technologie de ciblage comportemental par l’acquisition de Chintano…

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13 03 2006

La justice américaine trouve un accord avec Datran Media

Publié par Share dans Data Privacy (Données Personnelles), Datran Media, Emailing

La société Datran Media, spécialisée dans lenvoi de-mails marketing, a accepté de payer 1,1 million de dollars pour labandon des poursuites, entamée à lété 2005. Lentreprise était accusée davoir utilisé frauduleusement des données personnelles provenant de 6 millions dadresses e-mail aux Etats-Unis.

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Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Datran Media”

TRAFFIQ Selects Datran Media’s Aperture Audience Measurement Solution to Optimize Campaigns and Validate Audience Reach

Aperture Selected by AlwaysOn as an OnMedia Top 100 Winner

Datran Media se porte acquéreur de Chintano

La justice américaine trouve un accord avec Datran Media

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