Behavioral Advertising / Publicité Comportementale

Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Nielsen”

L’actualité de Nielsen dans le ciblage comportemental

30 09 2010

The fundamental disconnect on digital GRPs

Publié par Share dans Nielsen

Article Highlights:

Digital exposure metrics play two different roles when it comes to digital planning and buying
Nielsen’s cross-media measurement model addresses less of the predictive role, and more of the actual campaign measurement role
We may see some pleasant surprises as more advertisers see the actual exposure impact of digital within the mix

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23 09 2010

Nielsen Testing a New Web-Ad Metric

Publié par Share dans Nielsen

The new stream of data would be an « online GRP, » these people say. A GRP, which is short for Gross Rating Points, is a formula that measures the reach and frequency of an ad, a method that has been used by the TV business for decades.

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25 05 2010

Rocket Fuel Uses Offline Aggregate Purchase Data From The Nielsen Company to Boost Online Display Ad Effectiveness

Publié par Share dans Nielsen, Rocket Fuel

Rocket Science to online display advertising, today announced it will use aggregated consumer purchase data from The Nielsen Company to improve the effectiveness of online advertising campaigns in real time. Rocket Fuel will be able to leverage offline sales data to create model groups of consumers with specific brand affinities, and to optimize these campaigns to more successfully reach « look-alikes » based on specific brand attributes

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17 03 2010

What Nielsen’s Data Deal With EXelate Really Means

Publié par Share dans Nielsen, eXelate

The agreement gives media agencies and advertisers the ability to use Nielsen’s household segments — PRIZM, P$YCLE and ConneXions — alongside anonymous online data from cookies that represent consumer interest and purchase intent, for the more than 150 million unique U.S. Internet visitors that are part of the eXelate eXchange. The company will combine the information with Nielsen’s database, which spans 115 million American households. Advertisers and agencies will have the same frame of reference when buying online impressions that tap into Nielsen data as they do when buying offline media.

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01 03 2010

Winning Online is About Serving Your Audience, not Impressions

Publié par Share dans Nielsen

Our shopper panels and demographic slices are overlaid with TV viewing and online behavior, allowing us to measure both activity and impact across millions of households. Since 2004, we’ve conducted more than 500 studies showing the impact of online campaigns equating to somewhere in the area of $200MM worth of advertising on CPG purchases, and our recent joint venture with Catalina leverages their 50 million shoppers to expertly project ROI of both TV and online ads.

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16 02 2010

Micro-Targeting: It’s Not Just for Niche Brands Anymore

Publié par Share dans Nielsen

The rise of new technologies and increased channel fragmentation makes reaching consumer targets more challenging than ever. More and more consumer packaged goods manufacturers and retailers are finding that micro-targeting strategies—traditionally employed by specialized business—are unleashing new, deeper insights into their customer targets enabling them to grow brands in creative and profitable ways.

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06 11 2009

Google Adds Nielsen’s PRIZM To TV Ads

Publié par Share dans Google, Nielsen, Television / IPTV

In another ironic shift in digital media planning, Google has licensed Nielsen Co.’s PRIZM audience segmentation system for advertisers and agencies using its Google TV Ads platform. The deal is an extension of an earlier one in which Google licensed Nielsen’s audience demographic data to enable advertisers and agencies to retrofit the empirical set-top data generated by Google TV Ads buys

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02 11 2009

Nielsen in Pact to Use Offline Data for Online Ad Targeting

Publié par Share dans Data Exchanges, Nielsen

A new partnership between Nielsen and consumer data firm DataLogix could help boost traditional marketers’ comfort level with online advertising. The companies are working together to allow household-level online ad targeting using Nielsen’s audience cluster PRIZM data. Several ad networks, including Audience Science and Collective Media, are already offering the targeting capabilities to advertisers.

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20 10 2009

Nielsen To Add Internet Meters To Entire TV Ratings Sample: Timing, Integration TBD

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Nielsen

Unfortunately, it would seem this turns Nielsen to the world of guessing audience through estimates as opposed to actually counting it.

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22 09 2009

Facebook et Nielsen forment un partenariat pour mieux séduire les annonceurs

Publié par Share dans Facebook, Nielsen

Facebook va réaliser des sondages auprès de ses utilisateurs à propos de la pertinence des bannières affichées sur son site. Facebook fournira ces données à Nielsen. Ce dernier les agrégera afin de les proposer aux annonceurs

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16 10 2007

Analytics Firms Use Online Behavior to Predict Trends

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Best Off, Nielsen, comScore, tags: behavioural targeting, ciblage comportemental, e-pub, marketing direct, publicité intéractive, publicité online, targeting, wunderloop (AudienceScience)

Le ciblage comportemental vous donne accès à des données uniques qui peuvent être utilisées dans des outils décisionnels ou par des acteurs spécialiste en sondages et études d’opinions…

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25 09 2007

Nielsen Releases Data on Hispanic Consumers Shopping Behavior

Publié par Share dans Nielsen, tags: behavioural targeting, ciblage comportemental, e-pub, marketing direct, publicité intéractive, publicité online, targeting, wunderloop (AudienceScience)

Nielsen dévoile les habitudes d’achat des clients Hispaniques qui ont un pouvoir d’achat estimé à $1 trillion…

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Alain Sanjaume blog's, Senior European Consultant, eXelate

Archives pour la catégorie “Nielsen”

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