Behavioral Advertising / Publicité Comportementale » Nielsen http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The fundamental disconnect on digital GRPs http://www.ciblage-comportemental.net/blog/2010/09/30/the-fundamental-disconnect-on-digital-grps/ http://www.ciblage-comportemental.net/blog/2010/09/30/the-fundamental-disconnect-on-digital-grps/#comments Thu, 30 Sep 2010 10:16:03 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5061

Article Highlights:

]]> http://www.ciblage-comportemental.net/blog/2010/09/30/the-fundamental-disconnect-on-digital-grps/feed/ 0 Nielsen Testing a New Web-Ad Metric http://www.ciblage-comportemental.net/blog/2010/09/23/nielsen-testing-a-new-web-ad-metric/ http://www.ciblage-comportemental.net/blog/2010/09/23/nielsen-testing-a-new-web-ad-metric/#comments Thu, 23 Sep 2010 16:05:42 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4975 ]]> http://www.ciblage-comportemental.net/blog/2010/09/23/nielsen-testing-a-new-web-ad-metric/feed/ 0 Rocket Fuel Uses Offline Aggregate Purchase Data From The Nielsen Company to Boost Online Display Ad Effectiveness http://www.ciblage-comportemental.net/blog/2010/05/25/rocket-fuel-uses-offline-aggregate-purchase-data-from-the-nielsen-company-to-boost-online-display-ad-effectiveness/ http://www.ciblage-comportemental.net/blog/2010/05/25/rocket-fuel-uses-offline-aggregate-purchase-data-from-the-nielsen-company-to-boost-online-display-ad-effectiveness/#comments Tue, 25 May 2010 19:19:58 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3902 Rocket Science to online display advertising, today announced it will use aggregated consumer purchase data from The Nielsen Company to improve the effectiveness of online advertising campaigns in real time. Rocket Fuel will be able to leverage offline sales data to create model groups of consumers with specific brand affinities, and to optimize these campaigns to more successfully reach « look-alikes » based on specific brand attributes

]]> http://www.ciblage-comportemental.net/blog/2010/05/25/rocket-fuel-uses-offline-aggregate-purchase-data-from-the-nielsen-company-to-boost-online-display-ad-effectiveness/feed/ 0 What Nielsen’s Data Deal With EXelate Really Means http://www.ciblage-comportemental.net/blog/2010/03/17/what-nielsens-data-deal-with-exelate-really-means/ http://www.ciblage-comportemental.net/blog/2010/03/17/what-nielsens-data-deal-with-exelate-really-means/#comments Wed, 17 Mar 2010 07:53:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3335 The agreement gives media agencies and advertisers the ability to use Nielsen’s household segments — PRIZM, P$YCLE and ConneXions — alongside anonymous online data from cookies that represent consumer interest and purchase intent, for the more than 150 million unique U.S. Internet visitors that are part of the eXelate eXchange. The company will combine the information with Nielsen’s database, which spans 115 million American households. Advertisers and agencies will have the same frame of reference when buying online impressions that tap into Nielsen data as they do when buying offline media.

]]> http://www.ciblage-comportemental.net/blog/2010/03/17/what-nielsens-data-deal-with-exelate-really-means/feed/ 0 Winning Online is About Serving Your Audience, not Impressions http://www.ciblage-comportemental.net/blog/2010/03/01/winning-online-is-about-serving-your-audience-not-impressions/ http://www.ciblage-comportemental.net/blog/2010/03/01/winning-online-is-about-serving-your-audience-not-impressions/#comments Sun, 28 Feb 2010 23:04:53 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3178 Our shopper panels and demographic slices are overlaid with TV viewing and online behavior, allowing us to measure both activity and impact across millions of households. Since 2004, we’ve conducted more than 500 studies showing the impact of online campaigns equating to somewhere in the area of $200MM worth of advertising on CPG purchases, and our recent joint venture with Catalina leverages their 50 million shoppers to expertly project ROI of both TV and online ads.

]]> http://www.ciblage-comportemental.net/blog/2010/03/01/winning-online-is-about-serving-your-audience-not-impressions/feed/ 0 Micro-Targeting: It’s Not Just for Niche Brands Anymore http://www.ciblage-comportemental.net/blog/2010/02/16/micro-targeting-it%e2%80%99s-not-just-for-niche-brands-anymore/ http://www.ciblage-comportemental.net/blog/2010/02/16/micro-targeting-it%e2%80%99s-not-just-for-niche-brands-anymore/#comments Tue, 16 Feb 2010 09:21:50 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3035 The rise of new technologies and increased channel fragmentation makes reaching consumer targets more challenging than ever. More and more consumer packaged goods manufacturers and retailers are finding that micro-targeting strategies—traditionally employed by specialized business—are unleashing new, deeper insights into their customer targets enabling them to grow brands in creative and profitable ways.

]]> http://www.ciblage-comportemental.net/blog/2010/02/16/micro-targeting-it%e2%80%99s-not-just-for-niche-brands-anymore/feed/ 0 Google Adds Nielsen’s PRIZM To TV Ads http://www.ciblage-comportemental.net/blog/2009/11/06/google-adds-nielsens-prizm-to-tv-ads/ http://www.ciblage-comportemental.net/blog/2009/11/06/google-adds-nielsens-prizm-to-tv-ads/#comments Fri, 06 Nov 2009 11:57:11 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2281 In another ironic shift in digital media planning, Google has licensed Nielsen Co.’s PRIZM audience segmentation system for advertisers and agencies using its Google TV Ads platform. The deal is an extension of an earlier one in which Google licensed Nielsen’s audience demographic data to enable advertisers and agencies to retrofit the empirical set-top data generated by Google TV Ads buys

]]> http://www.ciblage-comportemental.net/blog/2009/11/06/google-adds-nielsens-prizm-to-tv-ads/feed/ 0 Nielsen in Pact to Use Offline Data for Online Ad Targeting http://www.ciblage-comportemental.net/blog/2009/11/02/nielsen-in-pact-to-use-offline-data-for-online-ad-targeting/ http://www.ciblage-comportemental.net/blog/2009/11/02/nielsen-in-pact-to-use-offline-data-for-online-ad-targeting/#comments Mon, 02 Nov 2009 08:44:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2231 A new partnership between Nielsen and consumer data firm DataLogix could help boost traditional marketers’ comfort level with online advertising. The companies are working together to allow household-level online ad targeting using Nielsen’s audience cluster PRIZM data. Several ad networks, including Audience Science and Collective Media, are already offering the targeting capabilities to advertisers.

]]> http://www.ciblage-comportemental.net/blog/2009/11/02/nielsen-in-pact-to-use-offline-data-for-online-ad-targeting/feed/ 0 Nielsen To Add Internet Meters To Entire TV Ratings Sample: Timing, Integration TBD http://www.ciblage-comportemental.net/blog/2009/10/20/nielsen-to-add-internet-meters-to-entire-tv-ratings-sample-timing-integration-tbd/ http://www.ciblage-comportemental.net/blog/2009/10/20/nielsen-to-add-internet-meters-to-entire-tv-ratings-sample-timing-integration-tbd/#comments Tue, 20 Oct 2009 21:36:36 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2116 Unfortunately, it would seem this turns Nielsen to the world of guessing audience through estimates as opposed to actually counting it.

]]> http://www.ciblage-comportemental.net/blog/2009/10/20/nielsen-to-add-internet-meters-to-entire-tv-ratings-sample-timing-integration-tbd/feed/ 0 Facebook et Nielsen forment un partenariat pour mieux séduire les annonceurs http://www.ciblage-comportemental.net/blog/2009/09/22/facebook-et-nielsen-forment-un-partenariat-pour-mieux-seduire-les-annonceurs/ http://www.ciblage-comportemental.net/blog/2009/09/22/facebook-et-nielsen-forment-un-partenariat-pour-mieux-seduire-les-annonceurs/#comments Tue, 22 Sep 2009 20:25:06 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1918 Facebook va réaliser des sondages auprès de ses utilisateurs à propos de la pertinence des bannières affichées sur son site. Facebook fournira ces données à Nielsen. Ce dernier les agrégera afin de les proposer aux annonceurs

]]> http://www.ciblage-comportemental.net/blog/2009/09/22/facebook-et-nielsen-forment-un-partenariat-pour-mieux-seduire-les-annonceurs/feed/ 0