http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/03/30/ipadvertising-what-to-expect/ http://www.ciblage-comportemental.net/blog/2010/03/30/ipadvertising-what-to-expect/#comments Mon, 29 Mar 2010 22:15:15 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3448 Behavioral advertising will get a massive boost. The power of the mobile format coupled with the integration with a device you always have will present a treasure trove of data to the behavioral targeting guys, and they will generate some great new stuff.

]]> http://www.ciblage-comportemental.net/blog/2010/03/30/ipadvertising-what-to-expect/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/17/what-is-behavioral-targeting-and-what-it-is-not/ http://www.ciblage-comportemental.net/blog/2010/03/17/what-is-behavioral-targeting-and-what-it-is-not/#comments Wed, 17 Mar 2010 07:48:17 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3332 Overall, behavioral targeting is an online media tactic that many marketers have found successfully meets their metric objectives. With its projected growth, it is important to be aware of the platform behind it, the methodology, how to incorporate it into your media plan, and perhaps most importantly, what it is not.

]]> http://www.ciblage-comportemental.net/blog/2010/03/17/what-is-behavioral-targeting-and-what-it-is-not/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/10/go-and-target-no-more/ http://www.ciblage-comportemental.net/blog/2010/03/10/go-and-target-no-more/#comments Wed, 10 Mar 2010 09:05:37 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3265 When we buy an audience segment from a behavioral targeting vendor, we’re hoping to reach a group of consumers for which our message resonates so we can do a better job of getting our messages in front of the right people. In its purest sense, this is just good and efficient business practice. To avoid targeting in favor of a one-size-fits-all reach and frequency based marketing campaign leads us away from these marketing efficiencies and is wasteful, inefficient, and unnecessary.

]]> http://www.ciblage-comportemental.net/blog/2010/03/10/go-and-target-no-more/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/09/an-inventors-shocking-forecasts-for-marketing-technology/ http://www.ciblage-comportemental.net/blog/2010/03/09/an-inventors-shocking-forecasts-for-marketing-technology/#comments Tue, 09 Mar 2010 08:59:42 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3263 Article Highlights:

• Targeted advertising will someday be based on a deeper understanding of the specific personality, desires, and needs of each consumer
• We will ultimately be spending most of our time in a blend of virtual and real reality
• The technologies that succeed in the marketplace are the ones that meet our basic human needs to communicate and socialize

]]> http://www.ciblage-comportemental.net/blog/2010/03/09/an-inventors-shocking-forecasts-for-marketing-technology/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/05/an-industry-named-sue-lets-just-ditch-behavioral/ http://www.ciblage-comportemental.net/blog/2010/03/05/an-industry-named-sue-lets-just-ditch-behavioral/#comments Fri, 05 Mar 2010 09:54:16 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3224 It is no great secret why the term « behavioral » accrued such negative connotations in the last century. People associate the term and its common usage in psychology or advertising with forces beyond cognition and active agency. For good or ill, « behavioral » tends to mean unfair or subconscious influence – not  just creepy. In a « free country » grounded in « free will » and the « free exchange of ideas, » a culture and a politics founded from the intellectual firmament of the Enlightenment, « behavioral » sounds, well, un-American to some ears, fascistic to others.

]]> http://www.ciblage-comportemental.net/blog/2010/03/05/an-industry-named-sue-lets-just-ditch-behavioral/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/03/targeting-to-become-dominant-online-marketing-tool/ http://www.ciblage-comportemental.net/blog/2010/03/03/targeting-to-become-dominant-online-marketing-tool/#comments Wed, 03 Mar 2010 08:37:25 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3202 Targeting consumer behavior will drive all online advertising. Semantic technology also will support the targeting. It’s not what I want, but I believe it will happen. But the industry still has work to do.

]]> http://www.ciblage-comportemental.net/blog/2010/03/03/targeting-to-become-dominant-online-marketing-tool/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/03/dynamic-ads-need-dynamic-landing-pages/ http://www.ciblage-comportemental.net/blog/2010/03/03/dynamic-ads-need-dynamic-landing-pages/#comments Wed, 03 Mar 2010 08:30:52 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3196 When behavioral data is added into the mix, things get even trickier . The ad may be smart enough to know the gender of the viewer, showing a man or woman modeling the item. However, this intelligence isn’t available to the landing page. When a female visitor clicks on an ad with a picture of a stylish woman in khakis, and is then taken to a page with a handsome man in khakis, there is a disconnect. It causes hesitation and bounces.

]]> http://www.ciblage-comportemental.net/blog/2010/03/03/dynamic-ads-need-dynamic-landing-pages/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/02/which-type-of-segmentation-is-best-for-you/ http://www.ciblage-comportemental.net/blog/2010/03/02/which-type-of-segmentation-is-best-for-you/#comments Tue, 02 Mar 2010 08:01:29 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3184 There are three main types of segmentation: demographic segmentation, behavioral segmentation, and attitudinal segmentation. But which one is best? It really depends on what problem you’re trying to solve.

]]> http://www.ciblage-comportemental.net/blog/2010/03/02/which-type-of-segmentation-is-best-for-you/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/26/the-next-step-in-audience-targeting/ http://www.ciblage-comportemental.net/blog/2010/02/26/the-next-step-in-audience-targeting/#comments Fri, 26 Feb 2010 07:54:27 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3149

Data appending helps marketers maximize the value of their customer databases

The practice enables publishers to provide a more targeted offer to advertisers

Marketers benefit because they are buying more relevant display advertising — it’s a win-win

]]> http://www.ciblage-comportemental.net/blog/2010/02/26/the-next-step-in-audience-targeting/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/02/25/data-data-everywhere/ http://www.ciblage-comportemental.net/blog/2010/02/25/data-data-everywhere/#comments Thu, 25 Feb 2010 19:37:02 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3248 Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes—the equivalent of 167 times the books in America’s Library of Congress. Facebook, a social-networking website, is home to 40 billion photos. And decoding the human genome involves analysing 3 billion base pairs—which took ten years the first time it was done, in 2003, but can now be achieved in one week.

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