Behavioral Advertising / Publicité Comportementale » IAB http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 IAB To FTC: The Kids Are Alright http://www.ciblage-comportemental.net/blog/2010/07/14/iab-to-ftc-the-kids-are-alright/ http://www.ciblage-comportemental.net/blog/2010/07/14/iab-to-ftc-the-kids-are-alright/#comments Wed, 14 Jul 2010 06:28:11 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4370 The IAB argues that any new rules restricting ad networks’ ability to collect data for behavioral targeting, or defining IP addresses as personal information, would conflict with the goal of the Children’s Online Privacy Protection Act. That law requires Web site operators to obtain parents’ consent before collecting personal information from children under 13.

]]> http://www.ciblage-comportemental.net/blog/2010/07/14/iab-to-ftc-the-kids-are-alright/feed/ 0 What the New IAB Guidelines Mean for Behavioral Targeting http://www.ciblage-comportemental.net/blog/2010/07/07/what-the-new-iab-guidelines-mean-for-behavioral-targeting/ http://www.ciblage-comportemental.net/blog/2010/07/07/what-the-new-iab-guidelines-mean-for-behavioral-targeting/#comments Wed, 07 Jul 2010 19:09:11 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4317 Recently, the Interactive Advertising Bureau (IAB) released the final « Networks & Exchanges Quality Assurance Guidelines, » a document that standardizes the information networks and exchanges provide to advertisers, allows more visibility into the inventory being sold, and ensures brands a higher level of safety.

]]> http://www.ciblage-comportemental.net/blog/2010/07/07/what-the-new-iab-guidelines-mean-for-behavioral-targeting/feed/ 0 IAB Seeking to Set Standards http://www.ciblage-comportemental.net/blog/2010/06/27/iab-seeking-to-set-standards/ http://www.ciblage-comportemental.net/blog/2010/06/27/iab-seeking-to-set-standards/#comments Sun, 27 Jun 2010 07:02:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4227 “The ultimate goal is to be able to put media together in ways that are accountable, clear and useful to those who are buying and selling media,” said Sherrill Mane, svp of industry services for the IAB. Mane was careful to say that there was no timeline for an RFP and that the IAB wasn’t out to force its will on the big measurement companies like Nielsen and comScore. But she stressed that the IAB’s initiative was broader than previous efforts to improve media measurement.

]]> http://www.ciblage-comportemental.net/blog/2010/06/27/iab-seeking-to-set-standards/feed/ 0 IAB Releases “Networks & Exchanges Quality Assurance Guidelines” http://www.ciblage-comportemental.net/blog/2010/06/24/iab-releases-%e2%80%9cnetworks-exchanges-quality-assurance-guidelines%e2%80%9d/ http://www.ciblage-comportemental.net/blog/2010/06/24/iab-releases-%e2%80%9cnetworks-exchanges-quality-assurance-guidelines%e2%80%9d/#comments Thu, 24 Jun 2010 16:17:21 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4213 The final “Networks & Exchanges Quality Assurance Guidelines”: 

  • Allow for transparency of inventory sources, publisher relationships, content types,  and ad placement details
  • Provide universally defined content categories for advertisers
  • Require that networks and exchanges rate content for audience segments
  • Define categories of illegal content, for example, content that infringes on copyrights, and specify that they are prohibited for sale
  • Outline data disclosure terms for off-site behavioral targeting and third-party data
  • Provide for mandatory IAB training of appointed compliance officers in each certified network or exchange
  • Include a list of terms and definitions for targeting and data that will help eliminate confusion
    • ]]>     http://www.ciblage-comportemental.net/blog/2010/06/24/iab-releases-%e2%80%9cnetworks-exchanges-quality-assurance-guidelines%e2%80%9d/feed/ 0     Alain Heureux (IAB Europe) http://www.ciblage-comportemental.net/blog/2010/06/04/alain-heureux-iab-europe/ http://www.ciblage-comportemental.net/blog/2010/06/04/alain-heureux-iab-europe/#comments Fri, 04 Jun 2010 18:45:01 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4095 Quels sont les enjeux réglementaires pour la publicité en ligne ? 

    Le principal, c’est celui de la protection de la vie privée, et donc des données personnelles. C’est le grand dada de mesdames Reding et Kroes [Viviane Reding et Nelly Kroes sont respectivement commissaires européens en charge des Droits fondamentaux et de la société numérique, ndlr]. Il y a un réel problème de définition de ce que l’on appelle des données personnelles. Ce sont pour nous des outils permettant de rendre la publicité plus acceptable grâce au ciblage des internautes.

    ]]>     http://www.ciblage-comportemental.net/blog/2010/06/04/alain-heureux-iab-europe/feed/ 0     IAB and NAI Release Specs for Online Behavioral Advertising Notice http://www.ciblage-comportemental.net/blog/2010/04/14/iab-and-nai-release-specs-for-online-behavioral-advertising-notice/ http://www.ciblage-comportemental.net/blog/2010/04/14/iab-and-nai-release-specs-for-online-behavioral-advertising-notice/#comments Wed, 14 Apr 2010 14:44:55 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3540 Another key step in the rollout of the Cross-Industry Self-Regulatory Program for Online Behavioral Advertising today.  The IAB and NAI jointly announced their CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads.

    ]]>     http://www.ciblage-comportemental.net/blog/2010/04/14/iab-and-nai-release-specs-for-online-behavioral-advertising-notice/feed/ 0     IAB Tackles Privacy Worries with Big Display Ad Campaign http://www.ciblage-comportemental.net/blog/2009/12/04/iab-tackles-privacy-worries-with-big-display-ad-campaign/ http://www.ciblage-comportemental.net/blog/2009/12/04/iab-tackles-privacy-worries-with-big-display-ad-campaign/#comments Fri, 04 Dec 2009 19:06:31 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2523 The Interactive Advertising Bureau today unveiled a large public awareness campaign to educate consumers on the underpinnings and the benefits of targeted online advertising.

    ]]>     http://www.ciblage-comportemental.net/blog/2009/12/04/iab-tackles-privacy-worries-with-big-display-ad-campaign/feed/ 0     TALKING DIGITAL: Talking ’bout a revolution http://www.ciblage-comportemental.net/blog/2009/12/03/talking-digital-talking-bout-a-revolution/ http://www.ciblage-comportemental.net/blog/2009/12/03/talking-digital-talking-bout-a-revolution/#comments Thu, 03 Dec 2009 14:15:54 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2512 There are many challenges, more than three. In no particular order, I’d say for IAB the top issues are: Understanding and implementing tight safeguards for consumer privacy rights and expectations to avoid destructive and consumer-unfriendly government regulation; getting consistent measurement standards by which buyers and sellers can transact the basic business of interactive advertising more simply and cheaply; proving to brand marketers who believe that interactive is primarily a direct-response vehicle that it can build and sustain premium brands through time; and teaching media companies to transform – for we’re now in an environment where transformation will always be necessary.

    ]]>     http://www.ciblage-comportemental.net/blog/2009/12/03/talking-digital-talking-bout-a-revolution/feed/ 0     Behavioural targeting needs people’s understanding http://www.ciblage-comportemental.net/blog/2009/11/03/behavioural-targeting-needs-peoples-understanding/ http://www.ciblage-comportemental.net/blog/2009/11/03/behavioural-targeting-needs-peoples-understanding/#comments Tue, 03 Nov 2009 17:20:20 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2270 The message from the Internet Advertising Bureau’s Nick Stringer might be similar to Tony Blair’s when he stepped into power back in 1997 – “Education, education, education” – after seeing the results of its joint research released last week.

    ]]>     http://www.ciblage-comportemental.net/blog/2009/11/03/behavioural-targeting-needs-peoples-understanding/feed/ 0     IAB appoints ABCE to vet behavioural targeting practice http://www.ciblage-comportemental.net/blog/2009/10/08/iab-appoints-abce-to-vet-behavioural-targeting-practice/ http://www.ciblage-comportemental.net/blog/2009/10/08/iab-appoints-abce-to-vet-behavioural-targeting-practice/#comments Thu, 08 Oct 2009 17:47:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2013 The Internet Advertising Bureau (IAB) has appointed ABCE to audit key behavioural targeting companies, such as AOL, Google and Microsoft, to build confidence in the sector

    ]]>     http://www.ciblage-comportemental.net/blog/2009/10/08/iab-appoints-abce-to-vet-behavioural-targeting-practice/feed/ 0