Archives pour la catégorie “Bizo”

02 11 2010

An Advertiser’s Weekly Planner: The Best Days to Advertise to Business Professionals

Publié par Share dans Bizo

The day an online ad appears significantly impacts whether a business professional does what the ad asks them to do (buy, download a whitepaper, register for a seminar, etc.). However, a professional’s industry is an even better indicator of what day they are most likely to react.

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11 10 2010

Bizo Continues Rapid Growth & Now Supports Eight of the Top Ten B2B Advertisers

Publié par Share dans Bizo

In 2010, Bizo extended its leadership position by:

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21 09 2010

Bizo Gets Degree in Gendernomics

Publié par Share dans Bizo

Our data on time shows that businessmen wait until the afternoon to do what an online ad asks them to; while businesswomen react to ads the most in the morning.

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09 09 2010

Online Ads in the Business World: Bizo Data Reveals Women More Likely to Click, Men More Likely to Act

Publié par Share dans Bizo

« Online ad spend is expected to balloon to more than $52 billion in 2011*, and marketers increasingly need detailed understanding of how people respond to online ads, » said Russell Glass, CEO of Bizo, « With so much rich data available to us, we have remarkable insight into how business professionals interact with online ads, and this information is indispensable for our advertising partners, both big and small.

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01 09 2010

Bizo is the First and Only B2B Online Data Provider to Earn Third-Party Certification

Publié par Share dans Bizo

BPA has certified the Bizo Analyze solution, and the platform and business demographic or « bizographic » data that powers it, as a valid source of B2B audience data.

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20 08 2010

Bizo Launches Its Powerful B2B Audience Targeting in the UK

Publié par Share dans Bizo

Through its B2B Audience Targeting Platform, Bizo now anonymously tracks more than 8 million unique users in the UK across the business Web each month.  Bizo’s hundreds of targetable bizographic segments include small business professionals, who make up more than 80% of its UK business audience, and decision-makers who make up more than 90%.

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18 08 2010

Bizo Signs Up With NAI to Push Targeting Education

Publié par Share dans Bizo, Data Privacy (Données Personnelles)

In addition to its membership in the Interactive Advertising Bureau, Bizo gets a big thumbs up for signing up with another association dedicated to educating consumers about targeted online advertising.

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06 08 2010

Targeted Advertising: There are No Monsters Hiding under the Bed

Publié par Share dans Bizo

To make it real, as a consumer, you are one of hundreds of millions of anonymous browsers to the behavioral ad industry. But even if you weren’t, do you really care that someone knows that you’re looking to buy a new Honda on the Web, work in the finance industry, or seem to like movies starring Ben Stiller? What’s the downside? My life just isn’t that interesting

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02 06 2010

Bizo Levels Online Advertising Playing Field for Small- and Mid-Sized B2B Marketers With BizAds

Publié par Share dans Bizo

Bizo’s self-service advertising platform enables B2B marketers of all sizes to create, target and execute new display or text campaigns within minutes – with as little as $5 a day

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18 05 2010

The B2B Marketer’s Guide to Display Advertising

Publié par Share dans Bizo

In this comprehensive guide, you’ll learn about using display ads to target prospects at every stage of the sales cycle

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11 05 2010

New Bizo Site Indexing Gives B2B Web Sites an Added Edge

Publié par Share dans Bizo

Using Analyze to identify the exact business demographics of a site has already provided Web site owners with a strong competitive advantage. With the new Analyze Site Index, a company can now discover where it ranks compared to sites with similar targets, and export this information to share with advertisers or anyone else interested in how their site compares to others in the business world.

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03 05 2010

GyroHSR, Bizo form partnership for ad targeting service

Publié par Share dans Bizo

GyroHSR and b-to-b ad network Bizo on Monday announced a partnership to provide a targeted ad management platform called GyroHSR Decision Maker Laser: Powered by Bizo.

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31 03 2010

BPA Partners With Bizo on b2b Audience Snapshots

Publié par Share dans Ad Networks (Régies Publicitaires), Bizo

B2b ad network Bizo is blending the business demographics it uses with ad clients to target campaigns with BPA Worldwide’s BPA Interactive tool for auditing site traffic. Combined, they are building an online dashboard that is designed to give publishers a better profile of their own sites to offer advertisers.

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23 02 2010

Bizo enhances Analyze and Targetable Segments

Publié par Share dans Bizo, Uncategorized

We’re excited to announce that we just released the latest upgrades to our targetable B2B audience segments and Bizo Analyze product. These upgrades deliver two powerful capabilities to marketers using the Bizo products:

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30 06 2009

eXelate and Bizo Partner to Offer Largest and Most Comprehensive Business-to-Business Data Reach

Publié par Share dans Bizo, eXelate

eXelate, the world’s first and largest marketplace for online targeting data, today announced a partnership with Bizo, the leading B-to-B advertising and targeting network. Via eXelate’s media platform integration with Yahoo’s Right Media Exchange, eXelate and Bizo will provide access to targeting data on more than 50 million Business-to-Business purchase decision makers, giving them a combined reach larger than any online B-to-B entity.

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