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30 11 2010

2011 Trends: Future of Online Ad Buys

Publié par Share dans Key Figures (Chiffres Clés)

In addition to choosing between buying from ad networks and publishers, advertisers will increasingly be faced with another choice. On one side is classic ad targeting based on a site’s content, or the characteristics of its visitors, and on the other side is the idea that audiences matter but sites don’t, that marketers should follow their target audience wherever they go.

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29 11 2010

Behavioral Targeting Expected To Grow By 468 Percent

Publié par Share dans Key Figures (Chiffres Clés)

At the end of 2008, behavioral targeting ad spending was $775 million. By the end of 2012, it should reach $4.4 billion (David Hallerman, “Behavioral Targeting: Marketing Trends,” eMarketer, June 2008)

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22 09 2010

comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

Publié par Share dans Key Figures (Chiffres Clés), Retargeting / Remessenging (reciblage)
Lift in Trademark Search Within 4 Weeks of Exposure
Total U.S. – Home/Work/University Locations
Source: comScore AdEffx™
Lift Reach Index* Cost Index**
Retargeting 1,046% 30 373
Audience 514% 30 329
Premium 300% 21 1471
Contextual 130% 73 1473
RON 126% 100 100
Efficiency 100% 57 140

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10 09 2010

How The “£130 Million” Automated UK Ad Market Is Affecting The Traditional Ad Network Model

Publié par Share dans Ad Exchanges (Places de marché), Key Figures (Chiffres Clés)

If the Comscore figures are correct, then the automated market in the UK will be worth around £130 million by year end. While these figures are bullish there’s some evidence to suggest that 20% is not a fanciful stat.

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09 09 2010

Investment in marketing data generated online will reach $840 million by 2012

Publié par Share dans Data Exchanges, Key Figures (Chiffres Clés)

While U.S. spending on marketing data and associated services is expected to hold steady at $7.8 billion through 2012, the slice spent on data derived from online sources, such as behavioral targeting and search engine optimization research, is expected to more than double to the detriment of data derived from offline sources.

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03 09 2010

New Display Tech Fueling Online Ad Growth

Publié par Share dans Key Figures (Chiffres Clés)

Now, Borrell says, the format is a big driver of such fast-growing segments as the targeted local sector and social media. Display is expected to grow almost 60% in 2011, reaching $10.9 billion for national and local combined.

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24 08 2010

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

Publié par Share dans Key Figures (Chiffres Clés)

According to Borrell Associates, both targeted display ad spending and streaming video ad spending will grow by around 60 percent in 2011. In turn, spending on less-targeted ads such as run-of-site display and national paid search is poised to fall.

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25 06 2010

eMarketer Webinar: The Keys to Online Display Advertising

Publié par Share dans Key Figures (Chiffres Clés)

In this session, you’ll find out:

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03 06 2010

AdSafe Releases Quarterly Analysis of Display Advertising Industry

Publié par Share dans Key Figures (Chiffres Clés)

The key findings cited in the report are:

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26 05 2010

New Tool for Brand Advertisers on the Google Content Network

Publié par Share dans Google, Key Figures (Chiffres Clés)

Today, in response to feedback from many of you who run branding campaigns, we’re announcing a new filter that allows you to show your ads only on AdSense sites among the 1000 largest on the web as defined by DoubleClick Ad Planner. This new feature will ensure that your ads reach a large number of users, but only on well-known sites best suited for branding goals.

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13 05 2010

Q1 2010 Online Advertising Market Report from the Rubicon Project Finds 25% Year Over Year Growth In Online Ad Spending

Publié par Share dans Key Figures (Chiffres Clés), Rubicon Project

CPMs across the Rubicon 20 Index have risen by an average of 25 percent vs. Q1 2009; in addition, the highs on the index in the latter part of the first quarter of the year outperformed nearly all of 2009.

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07 05 2010

Yahoo! Ad Server Share Drops By Half; Google DoubleClick Dominate Market

Publié par Share dans Key Figures (Chiffres Clés)

Attributor analyzed those that monetize content across 270 million domains, which is nearly 75% more domains and pages covered than in previous studies, including a major uptick in international sites. With expanded domain tracking capabilities, we feel this is our most comprehensive ad server report yet. The result is that more ad networks were detected with higher precision.

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04 05 2010

80 % des annonceurs prévoient d’investir davantage dans le ciblage des publicités en ligne

Publié par Share dans Key Figures (Chiffres Clés)

Les leaders du marché commençant à anticiper la reprise économique, les marques espèrent améliorer leurs campagnes de publicité grâce à un ciblage des clients et un placement d’annonces plus pertinents. Coremetrics AdTarget permet aux entreprises de diffuser facilement aux fournisseurs de solutions publicitaires, les informations sur les visiteurs d’un site Web. AdTarget stimule directement la croissance du chiffre d’affaires grâce à des taux de conversion plus élevés en augmentant la probabilité de reconnexion au site.

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26 04 2010

80% des annonceurs prévoient d’investir davantage dans le ciblage des publicités en ligne

Publié par Share dans Coremetrics (IBM), Key Figures (Chiffres Clés)

Coremetrics, leader de l’optimisation du marketing en ligne, annonce le lancement de Coremetrics AdTarget™, une application de reciblage et de syndication de données comportementales. Cette annonce fait suite à une étude réalisée par Vanson Bourne, qui a révélé une demande en forte croissance pour un ciblage plus pertinent des publicités en ligne. En effet, il a été constaté que seules 6% des français interrogées sont satisfaits du retour sur investissement de la publicité en ligne.

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06 04 2010

There is an “I” in ROI

Publié par Share dans Key Figures (Chiffres Clés)

BT cost on average 2.7 times what non-BT did and converted viewers into customers 2.4 times as well.  As the mathematically dexterous may notice immediately, this combination of numbers means that BT spend had a slightly lower ROI than non-BT spend.   I.e. BT was more effective, but not quite enough more to make up for its higher cost.

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24 03 2010

NAI Stats: Behavioral Targeting Is Pure Gold

Publié par Share dans Best Off, Key Figures (Chiffres Clés), NAI

According to the latest research by the National Advertising Initiative, the eggs are more golden than ever. In its first-ever study of the pricing and effectiveness of behaviorally targeted advertising, data from 12 major ad networks showed that such marketing garnered 2.68 times as much revenue per ad as its non-targeted “run of network” cousin.

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26 02 2010

Display Marketers Jumping on Audience Targeting Train

Publié par Share dans Key Figures (Chiffres Clés)

A survey of 156 display media marketers by Forrester Consulting commissioned by AudienceScience found that 77% of respondents currently use or will implement audience targeting in 2010. Reaching targeted consumers was the greatest benefit for 42% of display marketers that planned to start using or increase their use of audience targeting, while 32% cited better results.

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24 02 2010

OMMA Behavioral 2010: Let The Data Games Begin

Publié par Share dans Key Figures (Chiffres Clés)

As we assemble in New York on Thursday for the East Coast edition of OMMA Behavioral, the prospects for the behavioral advertising segment are at once strong and guarded. I spoke with eMarketer Senior Analyst Dave Hallerman the other day just as he released a new research piece on audience ad targeting. On the one hand, Hallerman had some hefty projections for growth in the category: 21.6% this year and 20%+ growth out through 2014. Behaviorally targeted display will outpace the display market generally, as it moves from a 14.2% of all display spending this year to 19.8% in 2014.

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22 02 2010

Publicité ciblée : 1,1 milliard de dollars en 2010 aux USA

Publié par Share dans Key Figures (Chiffres Clés)

Aux Etats-Unis, les investissements en publicité ciblée devraient représenter 4,8 % des dépenses de publicité en ligne, soit 14,2 % des dépenses en display (bannières, rich média et vidéo). Cela devrait alors représenter 1,1 milliard de dollars. En 2014, eMarketer estime que le montant investi dans la publicité ciblée pourrait représenter près d’un cinquième du budget du display.

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01 02 2010

Privacy Restrictions May Open Ad Targeting Doors

Publié par Share dans Best Off, Key Figures (Chiffres Clés)

eMarketer estimates online advertisers in the US will spend more than $1.1 billion on behaviorally targeted advertising. By 2014, spending will hit $2.6 billion. The estimate represents steady growth rates of about 20% from 2009 through 2014.

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14 01 2010

comScore Releases December 2009 Ranking of Top US Ad Networks

Publié par Share dans Ad Networks (Régies Publicitaires), Key Figures (Chiffres Clés)

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009.

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08 01 2010

What Best-In-Class Do With Behavior Data

Publié par Share dans Key Figures (Chiffres Clés)

Aberdeen Group has released a new piece of sponsored research with many insights on what data-savvy/data-rich companies are doing with their data including « ‘Best-in-Class’ companies are two times more likely to centralize data on customer behavior in the customer database. » And even though 61% of these companies say they’ll capture social data for their customer databases, only 18% are doing it today.

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16 12 2009

Putting Targeting to Work

Publié par Share dans Best Off, Key Figures (Chiffres Clés)

Just 30.5% of marketers surveyed had used retargeted display ads in the past, but the majority of those who had reported those ads had a greater impact.

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