Behavioral Advertising / Publicité Comportementale » Key Figures (Chiffres Clés) http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 2011 Trends: Future of Online Ad Buys http://www.ciblage-comportemental.net/blog/2010/11/30/2011-trends-future-of-online-ad-buys/ http://www.ciblage-comportemental.net/blog/2010/11/30/2011-trends-future-of-online-ad-buys/#comments Tue, 30 Nov 2010 17:12:32 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5820 In addition to choosing between buying from ad networks and publishers, advertisers will increasingly be faced with another choice. On one side is classic ad targeting based on a site’s content, or the characteristics of its visitors, and on the other side is the idea that audiences matter but sites don’t, that marketers should follow their target audience wherever they go.

]]> http://www.ciblage-comportemental.net/blog/2010/11/30/2011-trends-future-of-online-ad-buys/feed/ 0 Behavioral Targeting Expected To Grow By 468 Percent http://www.ciblage-comportemental.net/blog/2010/11/29/behavioral-targeting-expected-to-grow-by-468-percent/ http://www.ciblage-comportemental.net/blog/2010/11/29/behavioral-targeting-expected-to-grow-by-468-percent/#comments Mon, 29 Nov 2010 17:06:26 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5814 At the end of 2008, behavioral targeting ad spending was $775 million. By the end of 2012, it should reach $4.4 billion (David Hallerman, “Behavioral Targeting: Marketing Trends,” eMarketer, June 2008)

]]> http://www.ciblage-comportemental.net/blog/2010/11/29/behavioral-targeting-expected-to-grow-by-468-percent/feed/ 0 comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies http://www.ciblage-comportemental.net/blog/2010/09/22/comscore-study-with-valueclick-media-shows-ad-retargeting-generates-strongest-lift-compared-to-other-targeting-strategies/ http://www.ciblage-comportemental.net/blog/2010/09/22/comscore-study-with-valueclick-media-shows-ad-retargeting-generates-strongest-lift-compared-to-other-targeting-strategies/#comments Wed, 22 Sep 2010 07:22:38 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4938 Lift in Trademark Search Within 4 Weeks of Exposure
Total U.S. – Home/Work/University Locations
Source: comScore AdEffx™ Lift Reach Index* Cost Index** Retargeting 1,046% 30 373 Audience 514% 30 329 Premium 300% 21 1471 Contextual 130% 73 1473 RON 126% 100 100 Efficiency 100% 57 140 ]]> http://www.ciblage-comportemental.net/blog/2010/09/22/comscore-study-with-valueclick-media-shows-ad-retargeting-generates-strongest-lift-compared-to-other-targeting-strategies/feed/ 0 How The “£130 Million” Automated UK Ad Market Is Affecting The Traditional Ad Network Model http://www.ciblage-comportemental.net/blog/2010/09/10/how-the-%e2%80%9c130-million%e2%80%9d-automated-uk-ad-market-is-affecting-the-traditional-ad-network-model/ http://www.ciblage-comportemental.net/blog/2010/09/10/how-the-%e2%80%9c130-million%e2%80%9d-automated-uk-ad-market-is-affecting-the-traditional-ad-network-model/#comments Fri, 10 Sep 2010 13:49:41 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4816 If the Comscore figures are correct, then the automated market in the UK will be worth around £130 million by year end. While these figures are bullish there’s some evidence to suggest that 20% is not a fanciful stat.

]]> http://www.ciblage-comportemental.net/blog/2010/09/10/how-the-%e2%80%9c130-million%e2%80%9d-automated-uk-ad-market-is-affecting-the-traditional-ad-network-model/feed/ 0 Investment in marketing data generated online will reach $840 million by 2012 http://www.ciblage-comportemental.net/blog/2010/09/09/investment-in-marketing-data-generated-online-will-reach-840-million-by-2012/ http://www.ciblage-comportemental.net/blog/2010/09/09/investment-in-marketing-data-generated-online-will-reach-840-million-by-2012/#comments Thu, 09 Sep 2010 16:23:05 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4978 While U.S. spending on marketing data and associated services is expected to hold steady at $7.8 billion through 2012, the slice spent on data derived from online sources, such as behavioral targeting and search engine optimization research, is expected to more than double to the detriment of data derived from offline sources.

]]> http://www.ciblage-comportemental.net/blog/2010/09/09/investment-in-marketing-data-generated-online-will-reach-840-million-by-2012/feed/ 0 New Display Tech Fueling Online Ad Growth http://www.ciblage-comportemental.net/blog/2010/09/03/new-display-tech-fueling-online-ad-growth/ http://www.ciblage-comportemental.net/blog/2010/09/03/new-display-tech-fueling-online-ad-growth/#comments Fri, 03 Sep 2010 11:03:55 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4769 Now, Borrell says, the format is a big driver of such fast-growing segments as the targeted local sector and social media. Display is expected to grow almost 60% in 2011, reaching $10.9 billion for national and local combined.

]]> http://www.ciblage-comportemental.net/blog/2010/09/03/new-display-tech-fueling-online-ad-growth/feed/ 0 Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011 http://www.ciblage-comportemental.net/blog/2010/08/24/targeted-display-and-streaming-video-ads-to-grow-60-percent-in-2011/ http://www.ciblage-comportemental.net/blog/2010/08/24/targeted-display-and-streaming-video-ads-to-grow-60-percent-in-2011/#comments Tue, 24 Aug 2010 08:06:37 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4694 According to Borrell Associates, both targeted display ad spending and streaming video ad spending will grow by around 60 percent in 2011. In turn, spending on less-targeted ads such as run-of-site display and national paid search is poised to fall.

]]> http://www.ciblage-comportemental.net/blog/2010/08/24/targeted-display-and-streaming-video-ads-to-grow-60-percent-in-2011/feed/ 0 eMarketer Webinar: The Keys to Online Display Advertising http://www.ciblage-comportemental.net/blog/2010/06/25/emarketer-webinar-the-keys-to-online-display-advertising/ http://www.ciblage-comportemental.net/blog/2010/06/25/emarketer-webinar-the-keys-to-online-display-advertising/#comments Fri, 25 Jun 2010 18:05:26 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4290 In this session, you’ll find out:

]]> http://www.ciblage-comportemental.net/blog/2010/06/25/emarketer-webinar-the-keys-to-online-display-advertising/feed/ 0 AdSafe Releases Quarterly Analysis of Display Advertising Industry http://www.ciblage-comportemental.net/blog/2010/06/03/adsafe-releases-quarterly-analysis-of-display-advertising-industry/ http://www.ciblage-comportemental.net/blog/2010/06/03/adsafe-releases-quarterly-analysis-of-display-advertising-industry/#comments Thu, 03 Jun 2010 18:59:23 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3993 The key findings cited in the report are:

]]> http://www.ciblage-comportemental.net/blog/2010/06/03/adsafe-releases-quarterly-analysis-of-display-advertising-industry/feed/ 0 New Tool for Brand Advertisers on the Google Content Network http://www.ciblage-comportemental.net/blog/2010/05/26/new-tool-for-brand-advertisers-on-the-google-content-network/ http://www.ciblage-comportemental.net/blog/2010/05/26/new-tool-for-brand-advertisers-on-the-google-content-network/#comments Wed, 26 May 2010 05:55:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3930 Today, in response to feedback from many of you who run branding campaigns, we’re announcing a new filter that allows you to show your ads only on AdSense sites among the 1000 largest on the web as defined by DoubleClick Ad Planner. This new feature will ensure that your ads reach a large number of users, but only on well-known sites best suited for branding goals.

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