Archives pour la catégorie “Collective Media”

10 11 2010

Answers Served: Collective Delivers Knockout With Upgraded AMP Platform and Exchange

Publié par Share dans Collective Media

First there was the enhanced version 4.0 of the AMP display management, audience targeting and analytics platform aimed at publishers, followed by the Collective Exchange, which offered trading desks access to the firm’s inventory and audience data.

Comments Pas de commentaire »

08 11 2010

How Display-Services Firms Are Trying To Leverage Rise Of Real-Time Bidding

Publié par Share dans AppNexus, Collective Media, RTB (Real Time Bidding)

The agencies have built up very strong media planning and buying teams to buy content, sponsorships and site integrations, etc… But they haven’t developed a lot of expertise in buying audiences. That’s what we’ve done well and we recognized quickly that as we’ve started expanding how we access inventory from the sell side, we’ve added RTB as part of our capabilities. We started real-time buying across a high quality system of publishers. But it’s just new technology, ways to acquire audiences that our advertisers want.

Comments Pas de commentaire »

20 09 2010

Collective Launches UK Operation

Publié par Share dans Collective Media

Collective, a full service provider of audience-driven media and technology solutions for brand-conscious advertisers, data providers and publishers, has announced its expansion into the UK. The launch of the UK operation reflects Collective’s aggressive growth strategy into the European market.

Comments Pas de commentaire »

22 06 2010

Collective Expands Analytics Group, Hires Nielsen’s Evans

Publié par Share dans Audience Analytic Tools (Outils d'Analyse d'Audience), Collective Media

Display ad services provider Collective is going in a different direction as it seeks to build up its targeting muscle, namely by hiring Nielsen veteran Justin Evans to the new role of SVP for audience development. Evans left Nielsen a few weeks ago as SVP, advertising solutions, after three years with the audience ratings company

Comments Pas de commentaire »

19 01 2010

Collective, YuMe Enhance Networks

Publié par Share dans Collective Media, Video Networks (Publicité Vidéo)

Collective Media has enhanced its Collective Video offering by allowing buyers to utilize the company’s rich collection of audience data, just as they do with display ads. Collective claims that its proprietary AMP Audience Cloud product now houses behavioral and psychographic data on 185 million Web users (90 percent of the U.S. Audience).

Comments Pas de commentaire »

19 11 2009

Collective Discovers Which Half of Display Advertising Works

Publié par Share dans Collective Media

Collective, a leading media and technology solutions company for online display advertising, today released AMP 3.0, the next generation of its audience targeting, media analytics and reach extension platform for buy-side and sell-side ad networks. In an advertising industry first, AMP not only allows marketers to watch the responses of their audiences in real-time, but also enables them to see the likely responses of consumers that they did not originally target. The resulting insights are expected to significantly boost the returns of the display advertising channel.

Comments Pas de commentaire »

17 09 2009

Collective Media & OggiFinogi Launch Online Video Advertising Platform for TV Marketers

Publié par Share dans Collective Media, Video, Video Networks (Publicité Vidéo)

Quand les enseignements de la pub vidéo online permettent de tirer des conclusions sur les audiences TV…

Comments Pas de commentaire »

13 04 2009

Collective Media Raises $20 Million

Publié par Share dans Collective Media, Financial Results (Résultats financiers), tags: , , , , , , , ,

The company will utilize the new funds to further fuel organic growth, as well as to accelerate technology development, expand internationally and explore acquisitions. Since its launch in 2005, Collective Media has helped Fortune 1000 brand advertisers extend their reach and target audiences at great scale and efficiency without compromising quality. The company combines this expertise with a sophisticated portfolio of technology products designed to offer advanced audience targeting, ad network management and analytics. Collective Media experienced a revenue increase of over 200 percent and an EBITDA increase of 333 percent for year-end 2008 over year-end 2007.

Comments Pas de commentaire »

15 09 2008

LinkedIn va créer son propre réseau publicitaire

Publié par Share dans Collective Media, Social Networks (Réseaux Sociaux), web 2.0

Alors que LinkedIn vend déjà de la publicité ciblée sur son site, dorénavant des sites partenaires auront la possibilité de cibler sur leurs propres pages les membres et visiteurs de LinkedIn, à l’aide d’un cookie…

Comments Pas de commentaire »

26 12 2007

Behavioral Marketing: A Look Ahead to 2008

Publié par Share dans Collective Media, Interesting Article (Article de fond), tags: , , , , , , , ,

L’interview de Joe Apprendi, CEO du réseau publicitaire Collective Media, qui donne sa vision du ciblage comportemental pour 2008…

Comments Pas de commentaire »

27 10 2007

Le réseau de publicité en ligne Collective Media s’assure un financement de série A-

Publié par Share dans Collective Media, Key Figures (Chiffres Clés)

Collective Media, un meneur parmi les réseaux de publicité en ligne, a annoncé aujourd’hui la clôture d’une étape de financement de série A menée par Greysoft Partners, en collaboration avec iNovia Capital.

Comments Pas de commentaire »

Entrez votre e-mail :

Gestion par FeedBurner
© 2007 2010 par Ciblage Comportemental