Archives pour la catégorie “Games Console (Consoles de Jeux)”

18 11 2010

Is Kinect the Precursor to Next-gen Kinetic-based Ads?

Publié par Share dans Data Privacy (Données Personnelles), Games Console (Consoles de Jeux)

The gaming device’s camera could pass data to advertisers about its users, such as how they look, what they wear and even speak. Even more detailed information may be possible, such as the number of people are in a room when an ad is show and how they react to it. Or how engaged, exactly, are they with that game.

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23 09 2009

Microsoft Links Behavioral Targeting Across Web, Mobile, Xbox

Publié par Share dans Games Console (Consoles de Jeux), Microsoft

Et oui même la Xbox se met au comportemental, rien n’échappe à la mode du numérique …

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