Archives pour la catégorie “Contextweb (Adsdaq)”

19 10 2010

CONTEXTWEB Taxonomy Update

Publié par Share dans Contextweb (Adsdaq)

This enhancement will allow you to find your desired audience more accurately.  If you have campaigns using any of the updated or deleted categories, an automatic change to your targeting criteria will be made to use the most relevant category with no action required from you.

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07 10 2010

ADSDAQ Ad Exchange Is Now CONTEXTWEB Ad Exchange

Publié par Share dans Contextweb (Adsdaq)

Effective today, the ADSDAQ Ad Exchange is now simply called the CONTEXTWEB Ad Exchange. We made this change in an effort to avoid the confusion that comes from multiple names and to simplify how you interact with CONTEXTWEB.

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01 09 2010

ContextWeb and Mpire Partner to Deliver Real Time Classification Technology to Mpire’s AdXpose Ad Verification Solution

Publié par Share dans Contextweb (Adsdaq), Verification Companies

Mpire has integrated ContextWeb’s Real-Time Classifier (RTC) technology into its AdXpose™ solution, which will enhance AdXpose’s ability to dynamically analyze and classify the content of a designated Web page in real-time.  The technology will also help AdXpose assign the relevant IAB content categories to those pages, augmenting its campaign verification and brand protection offerings and reporting capabilities.

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06 10 2009

ContextWeb Agency Demand Platforms Panel

Publié par Share dans Ad Exchanges (Places de marché), Contextweb (Adsdaq), Video

Superbe vidéo d’une heure sur une table ronde sur les places de marché publicitaires et les networks. Excellent niveau d’intervenants, mieux qu’Ad:Tech…

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