Archives pour la catégorie “Contextweb (Adsdaq)”

This enhancement will allow you to find your desired audience more accurately.  If you have campaigns using any of the updated or deleted categories, an automatic change to your targeting criteria will be made to use the most relevant category with no action required from you.

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Effective today, the ADSDAQ Ad Exchange is now simply called the CONTEXTWEB Ad Exchange. We made this change in an effort to avoid the confusion that comes from multiple names and to simplify how you interact with CONTEXTWEB.

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Mpire has integrated ContextWeb’s Real-Time Classifier (RTC) technology into its AdXpose™ solution, which will enhance AdXpose’s ability to dynamically analyze and classify the content of a designated Web page in real-time.  The technology will also help AdXpose assign the relevant IAB content categories to those pages, augmenting its campaign verification and brand protection offerings and reporting capabilities.

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Superbe vidéo d’une heure sur une table ronde sur les places de marché publicitaires et les networks. Excellent niveau d’intervenants, mieux qu’Ad:Tech…

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