Archives pour la catégorie “Data Exchanges”

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12 08 2010

Pushing Boundaries: Exploring the Evolving World of Display Media

Publié par Share dans Data Exchanges, Demand Side Platform, RTB (Real Time Bidding)

The transfer of data integration into ad exchanges and DSPs coupled with technology and real-time bidding (RTB) capabilities are increasing at a rapid rate, almost as rapidly as the industry is changing.

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03 08 2010

eXelate Closes $15 Million Round of Funding

Publié par Share dans eXelate

Menlo Ventures and Carmel Ventures Invest To Expand Growth of Leading Audience Data Marketplace and Provide Capital to Enhance Development of eXelate’s Powerful Data Management Solutions

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02 08 2010

Online Industry Needs to Be More Open About Tracking

Publié par Share dans BlueKai

Cookies enables users to personalize content and page designs and enjoy features like one-click buying and customized listings such as local movie times and stocks they like to follow. Without cookies, each time a visitor returns, they would see the site’s default welcome page and the personal preferences would have to be built all over again. On the internet, cookies enable advertisers to produce more relevant ads, make sure you see them just the right number of times and the proceeds help pay for content.

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27 07 2010

Datamark Selects TARGUSinfo to Improve Lead Contactability for Education Market

Publié par Share dans TargusInfo

TARGUSinfo, the trusted leader in On-Demand Insight(R) linking billions of consumer and business attributes in real time, will help improve Datamark’s ability to contact the hundreds of thousands of leads it manages for its client institutions.

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27 07 2010

An Amazon-Facebook Alliance to Make Shopping More Social

Publié par Share dans Data Exchanges, Facebook, e-commerce

When shoppers connect their Amazon and Facebook accounts, they see their Facebook profile photo on Amazon’s site. They also see which of their Facebook friends have upcoming birthdays, and receive gift suggestions based on the music, books and movies those friends have said they like on Facebook and on their Amazon wish lists. At the same time, they see recommendations on what to buy for themselves, based on what their friends like.

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20 07 2010

Compass Labs Secures $5 Million in Venture Funding to Continue Growth

Publié par Share dans Data Exchanges

Compass Labs enables consumers to obtain highly relevant and timely information about products and services that they are interested in. By interpreting natural language and extracting meaning from public social content, Compass Labs is able to accurately identify which user is interested in purchasing a specific product or service. Compass Labs provides merchants and brands with the ability to connect with and deliver highly relevant information to consumers while they are actively engaged in conversations about the products.

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20 07 2010

Lenders Step Up Data Mining on Customers – Using Some Unorthodox Sources

Publié par Share dans Data Exchanges

Credit card companies are likely using Facebook data to monitor customers, speculates Security firm AVG’s Chief Research Scientist Roger Thompson in a blog post. He describes an encounter he had with his credit card company when his card had been suspended after purchases made during a trip to London triggered the card’s fraud detection system.

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20 07 2010

Anonymouse

Publié par Share dans Rapleaf

Privacy is an incredibly important issue to us at Rapleaf; it informs all our business and engineering decisions. Occasionally, privacy concerns can lead us to some really interesting engineering challenges. We love this: not only do we get to work on protecting our users’ privacy, we also get a chance to tackle ridiculously challenging problems—stuff no one else is working on. It’s a win-win situation. One recent effort that exemplifies this attitude at Rapleaf is our Anonymouse1 project.

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15 07 2010

Industry Innovators Matt Freeman and Martin Nisenholtz Join eXelate’s Board

Publié par Share dans eXelate

eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers, today announced that two of the online media industry’s most significant players, Matt Freeman, CEO of IPG’s Mediabrands Ventures and Martin Nisenholtz, New York Times Company’s Senior Vice President, Digital Operations have joined the company’s Board of Directors.

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06 07 2010

Big Data = Big Money: EMC Buys Greenplum

Publié par Share dans Data Exchanges

IDC predicts that over the next 10 years the amount of digital data created annually will grow 44-fold.

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25 06 2010

Brilig Cuts the Ribbon on Its Data Shopping Center

Publié par Share dans Brilig

It may seem fitting that data marketplace Brilig was founded by Christopher Keith, former chief technology officer of the New York Stock Exchange. The audience commerce platform and transaction marketplace beta, which was publicly launched yesterday at the DPAC Conference, is overseen by Brilig but the company itself doesn’t participate in the market.

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23 06 2010

LucidMedia Partners with AlmondNet, BlueKai, and eXelate to Expand Online Advertising Data and Targeting Capabilities of Demand-Side Platform (DSP)

Publié par Share dans AlmondNet, BlueKai, Data Exchanges, Lucid Media, eXelate

As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia, a leading online advertising demand-side platform (DSP), today announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of data and provider of enabling technology for audience targeting; BlueKai, creators of the world’s largest data auction marketplace and online marketing’s largest source of high performance intent data that connects advertisers with unparalleled in-market audiences online; and eXelate, the world’s first open marketplace for targeting data and the leader in data management solutions for publishers.

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16 06 2010

Lotame And OpenAmplify Create Audience Clusters on Sentiment

Publié par Share dans Lotame Solutions

The combination of the cookie in the browser and tag on the Web page allows Lotame to assign variables around sentiment based on what’s being written or posted. Lotame examines what’s expressed by individuals and groups through a technology known as Crowd Control.

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09 06 2010

Rocket Fuel Inc. Teams With TARGUSinfo to Showcase Top 10 CPG Brand Case Study Results at DigiDay:TARGET and Digital Publishing

Publié par Share dans Rocket Fuel, TargusInfo

Rocket Fuel and TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, will showcase the companies’ collaborative effort that generated a lift of over 7% for unaided brand awareness for a top 10 CPG company.

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07 06 2010

How Businesses are Using Rapleaf

Publié par Share dans Rapleaf

The first step towards better marketing is a better understanding of your customers, and companies are using Rapleaf to discover the “Four Ws” of their audience in order to personalize interactions

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04 06 2010

Given Data And Media’s De-Coupling, Should A Data Company Be Selling Media, Too? – Day 4 Reactions

Publié par Share dans Data Exchanges

« …its actually not important whether or not a data company sells media, what is important is whether or not buyers actually understand the value of the data that they are buying. »

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03 06 2010

Given Data And Media’s De-Coupling, Should A Data Company Be Selling Media, Too? – Day 3 Reactions

Publié par Share dans Data Exchanges

We risk devaluing and commoditization, real possibilities in today’s environment given the rush to market by many new entrants in the digital data category. »

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02 06 2010

eXelate Joins adap.tv Marketplace to Offer Audience Targeting and Optimization Tools

Publié par Share dans eXelate

Partnership Offers Advertisers Advanced Capabilities to Identify Specific Audiences and Maximize the Effectiveness of Video Ad Campaigns

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02 06 2010

Given Data And Media’s De-Coupling, Should A Data Company Be Selling Media, Too? – Day 2 Reactions

Publié par Share dans Data Exchanges

Paul McLenaghan, VP, AdAdvisor Platform, TARGUSinfo: « In the case of the data company turned ad network, there is typically not a great deal of transparency around the pure play impact of data, and there is certainly not transparency around the quality of inventory where data is running. »

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01 06 2010

Lotame and XA.net Partner to Offer Audience Segments

Publié par Share dans Lotame Solutions

“XA.net strives to provide advertisers and agencies the widest variety of robust, audience-targeting data available,” said Rob Leathern, Founder and Chief Executive Officer of XA.net. “Having the opportunity to add Lotame’s high-quality audience data into our platform represents a huge win for any client using our platform to optimize online media buys, campaigns, and creative.”

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31 05 2010

The Coming Data Explosion

Publié par Share dans Best Off, Data Exchanges, Uncategorized

We don’t know yet which computing or Internet companies will be most successful over the next 5-10 years, but one thing is for sure. They’ll have to know how to process and make sense of massive quantities of data flowing through the Web – and do it in real-time.

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30 05 2010

Web Start-Ups Offer Bargains for Users’ Data

Publié par Share dans Data Exchanges

New companies including WeShop, Aprizi, Blippy and Dopplr are trying to exploit the data that people seem so willing to give up. Some are even allowing shoppers to set what terms they want — free shipping, half-price discounts, only fair-trade products. They can also list what they are shopping for, like a gray cashmere sweater under $100, for instance, and let the retailers fight it out for the right to make a sale.

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28 05 2010

What You Don’t Know about Your Online Reputation Can Hurt You

Publié par Share dans Rapleaf

The social graph reveals behavior patterns related to what you like, what you don’t like, what you want, what you don’t want, etc.. Rapleaf presents the service as a marketing tool–enabling companies to target marketing efforts more intelligently, and with more precision than base demographics like age, gender, or location

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