Archives pour la catégorie “Data Exchanges”

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07 12 2010

Got Funds? Lotame Scores $11 Mil for Pub Solution

Publié par Share dans Lotame Solutions

Also the leader of Lotame’s previous $13 million round of investment, Emergence was joined by existing investors Hillcrest, Battery Ventures and Pinnacle Ventures. In addition, Lotame secured a line of growth capital funding from Pinnacle. Lotame has received $34 million in funding.

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06 12 2010

eXelate finds positive results with Right Media Audience Sharing

Publié par Share dans Data Exchanges, eXelate

Enabling Right Media demand side clients with eXelate’s powerful segments has provided the advertiser with more efficient targeting and improved performance. The impact of targeting eXelate segments for publishers has been increased yield and CPMs as well as a better overall consumer experience due to serving more relevant ads.

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03 12 2010

Google/Groupon is about data

Publié par Share dans Data Exchanges, Google

But that’s not why Google is interested in Groupon. This deal is all about data, lots of it, and it’s all local. This is what the pureplays understand that media companies don’t. The game has changed. It’s not about gathering audiences anymore; it’s about gathering data to provide targets for advertisers. This is where the money is, and traditional media is being left behind, because we’re too busy playing the same old game.

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03 12 2010

Some Data-Miners Ready to Reveal What They Know

Publié par Share dans Data Exchanges, Data Privacy (Données Personnelles)

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03 12 2010

Open Data Partnership Steps Up to FTC’s Plate

Publié par Share dans Data Exchanges

Though it’s being greeted as a last ditch effort by the media, the Open Data Partnership by the Better Advertising Project promises to provide consumers with full transparency into collected data, the ability to edit their information or the option of opting out from participating companies’ cookies. The launch partners include 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn.

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02 12 2010

Purchase Intent Across Auto, Travel And Retail For October

Publié par Share dans BlueKai, Data Exchanges

Based on analysis of over 160 million unique consumers across the BlueKai Exchange, the BlueKai Pulse report provides a snapshot of popular shopping intent activity in travel, retail and auto verticals this past month. In preparation for holiday travel, October intent data show an increase in activity for advanced air travel arrangements.

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29 11 2010

Rapleaf Welcomes Ken Dreifach as General Counsel and Chief Privacy Officer

Publié par Share dans Data Exchanges, Rapleaf

“Ken brings to our team an in-depth knowledge of information privacy practices, and valuable strategic vision about incorporating privacy practices into business operations,” said Rapleaf’s CEO, Auren Hoffman.

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28 11 2010

Social Media Data: The Benefits of Friends

Publié par Share dans Data Exchanges, Social Networks (Réseaux Sociaux)

Facebook, the obvious key player in the social data game, is currently taking a backseat to scrappier startups, both to avoid overstepping privacy sensitivities and to focus on other growth areas. That’s left an opportunity for new companies like Media6Degrees, 33Across and RadiumOne, which are licensing large amounts of data from instant-messaging clients, sharing applications and blog services in order to piece together customized social networks for ad campaigns.

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24 11 2010

ADCENTRICITY joins coalition with Environics Analytics

Publié par Share dans BlueKai, DOOH (Digital Out-Of-Home), Data Exchanges

The partnerships enable marketers to get a consistent view of customers across multiple media in order to better target their messages and offers, according to an Environics Analytics release.

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19 11 2010

Insurers Test Data Profiles to Identify Risky Clients

Publié par Share dans Data Exchanges

Life insurers are testing an intensely personal new use for the vast dossiers of data being amassed about Americans: predicting people’s longevity.

Insurers have long used blood and urine tests to assess people’s health—a costly process. Today, however, data-gathering companies have such extensive files on most U.S. consumers—online shopping details, catalog purchases, magazine subscriptions, leisure activities and information from social-networking sites—that some insurers are exploring whether data can reveal nearly as much about a person as a lab analysis of their bodily fluids.

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19 11 2010

SOS: Publishers Have Sprung A Data Leak…Or Two…Or 40

Publié par Share dans Data Exchanges, Publishers (Editeurs)

If publishers don’t start making the most of the data they collect on user behavior, then someone else already piggy-backing on their site will. As cookies start flying every which way to feed this complex ad-targeting infrastructure online, the big topic for content providers is « data leakage. » Who is collecting data on a publisher’s users via third-party cookies and without the publisher’s knowledge or consent?

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16 11 2010

Are Media Brands Ready To Be Brands?

Publié par Share dans Data Exchanges

Media companies might review this checklist to speed their pace of change:

1. Aggressively mine digital data streams alongside existing research to understand how consumers are relating to their offerings. Often the efforts remain in silos, or data are not tapped, inhibiting the ability to get the greatest learning.

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11 11 2010

Krux Digital Claims Publishers are being Ripped Off to Almost $1 Billion per year!

Publié par Share dans Krux Digital

This paper is fundamentally flawed because of its fundamental assumptions that have no basis in industry reality. The reality is that the industry does have issues, but the idea that almost a billion dollars of lost revenue are being lost from these publications is absurd and the only reason to do this would be to gain new clients by making wild claims. Who wouldn’t want to recover just a part of that?

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10 11 2010

The 3 Reasons Why Data is an Online Commodity

Publié par Share dans Data Exchanges

These companies all rely(ied) on the data that was out there. Data that could easily be manipulated into a sale-able item. People want to buy it.

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10 11 2010

Krux Digital Says New Study Shows Publisher Challenge As Data Collectors Are Piggybacking On Data Collectors

Publié par Share dans Krux Digital

From the study: « 31% of all data collection is initiated by entities other than the publishers themselves. (…And,) 55% of all third party data collectors employ standard technical methods to usher in at least one other data collector behind them. »

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09 11 2010

Build a perfect data-driven display campaign

Publié par Share dans Data Exchanges, Rocket Fuel

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09 11 2010

Websites Rein In Tracking Tools

Publié par Share dans Data Exchanges

Now, site operators are learning the costs of letting ad companies and other data-gatherers track their users.Kirk McDonald, a digital executive at Time Warner Inc.’s Time Inc., said some companies are « pirateering » by selling data generated from other sites’ content. Krux estimates the 50 sites are losing at least $850 million of annual revenue by others selling or trading data about their users without their knowledge. Eliminating some of these middlemen would allow the publishers to make more money from ad sales, it said. Some publishers are rethinking practices.

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03 11 2010

Right Media Introduces Audience Sharing on the Exchange

Publié par Share dans AlmondNet, BlueKai, Data Exchanges, Yahoo!, eXelate

Audience Sharing provides sellers or segment owners, including data providers AlmondNet Data Division, BlueKai and eXelate, control and transparency when sharing their segments in our marketplace. Buyers or segment users can target audiences from multiple data providers, and Right Media’s platform takes into account user overlap and attributes data according to recency.

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02 11 2010

An Advertiser’s Weekly Planner: The Best Days to Advertise to Business Professionals

Publié par Share dans Bizo

The day an online ad appears significantly impacts whether a business professional does what the ad asks them to do (buy, download a whitepaper, register for a seminar, etc.). However, a professional’s industry is an even better indicator of what day they are most likely to react.

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01 11 2010

Display Advertising – State of the Union

Publié par Share dans DMP, Data Exchanges

And in the middle, will sit the delivery mechanisms (DSPs) and the intelligence (DMPs) so that young media planners can deliver data driven ad campaigns for their client across all mediums and platforms from right behind their desks.

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01 11 2010

The shift to audience over environment: Is it right for everyone all the time?

Publié par Share dans DMP, DSP (Demand Side Platform), Data Exchanges, RTB (Real Time Bidding)

While audience buying is obviously a smart solution for direct response advertisers, it can also be smart for brand marketers if applied with constraint. Savvy marketers will layer dual strategies to make the most of both fine grained audience targeting and the associative power of environment and visibility — to not only capitalize on consumers in the perfect buy-state, but build the connection and association required to get them there.

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29 10 2010

Is Rapleaf Getting a Bum Rap?

Publié par Share dans Data Privacy (Données Personnelles), Rapleaf

« Their big differentiator is that they tie names and email addresses to online behavior. This allows them to build richer profiles, leveraging both online and offline data…They claim that they never share PII [personally identifiable information] with advertisers, but some sources are questioning the veracity of that claim. »

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28 10 2010

Validating Data and Monitoring Compliance– DoubleVerify Trust Index

Publié par Share dans DMP, Data Exchanges, Verification Companies

On our part, we offer a program called the Quality Data Guarantee, which outlines measures for verifying all incoming data, and guarantees our partners and customers that we are conducting a thorough review of the quality of that data on their behalf. This program goes a long way toward gaining the necessary confidence in the data you use, and are vital to protecting the integrity of your marketing practices and the efficacy of your initiatives.

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