Archives pour la catégorie “Data Exchanges”

« Bulletin précédent
04 02 2010

What Do Behavioral Targeters Know About You?

Publié par Share dans BlueKai

Because BlueKai doesn’t actually target ads itself, just buy and sell data about users, it depends on its customers doing a better job of exposing what they’re doing.

Comments Pas de commentaire »

28 01 2010

Polk and DataLogix Target Auto Buyers

Publié par Share dans Data Exchanges, Technologie

In the US, automotive research specialist R.L. Polk & Co has partnered with online targeting firm DataLogix to enable auto companies and dealers to address online audiences based on their real-world purchasing behavior. DataLogix (formerly known as NextAction) operates the online platform for Real-World Data, and claims to have the industry’s largest database of SKU-Level consumer discretionary purchasing behavior.

Comments Pas de commentaire »

26 01 2010

eXelate Partners with Invite Media

Publié par Share dans eXelate

Specifically, Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reports indicating the audience characteristics that are driving results.

Comments Pas de commentaire »

24 01 2010

Lotame Launches Consumer Preferences Manager, Provides for Managed Experience of Online Advertising

Publié par Share dans Lotame Solutions

With the introduction of its preference manager, Lotame continues to take steps to establish and adopt responsible privacy practices.  Lotame retains the non-personal information it collects for up to nine months, and was one of the earliest companies in its industry to adopt a fixed, unqualified retention policy.  For those consumers who do opt-out, Lotame also promotes (on its opt-out confirmation page) an aggregated set of third party tools for extending and maintaining their opt-outs.

Comments Pas de commentaire »

22 01 2010

What Venrock wants to fund

Publié par Share dans Data Exchanges

He’s interested in startups that follow what he calls the « data-as-a-service » model: gather tons of data by offering some service or tapping into a data pipeline, create an algorithm that you refine over time, and sell intelligence to clients on an ongoing basis.

Comments Pas de commentaire »

12 01 2010

KN Dimestore Provides Real-Time Ad Effectiveness Research For Online Ad Ops

Publié par Share dans Lotame Solutions, TidalTV

Andy Monfried, CEO Lotame said, « Real-time actionable data and marketing intelligence from KN Dimestore lets us know more about our audiences and how they react to messaging, so we can take advantage of emerging opportunities and adjust creative or targeting elements as needed. »

Comments Pas de commentaire »

05 01 2010

In Wake of ‘09 Data Mergers, Hyper-Targeting to Take Shape in 2010

Publié par Share dans Agences Média, Data Exchanges

The last quarter of 2009 should be partly remembered in the advertising community as a juncture when big agencies — namely Omnicom Media Group, The Nielsen Company, and WPP — announced consumer data mergers. The deals entailed the marriages of offline and online data and appeared to reveal a potentially major stepping stone in the evolution of « hyper-targeting. »

Comments Pas de commentaire »

15 12 2009

WPP to Leverage Kantar Data for Media Planning

Publié par Share dans Data Exchanges, WPP

Yesterday, New York-based WPP Digital announced that it is taking the next step in leveraging the month-old data marriage from its Kantar properties

Comments Pas de commentaire »

09 12 2009

Next Jump Emerges from 15 Years in Stealth with More Than 90,000 Corporate Customers, 28,000 Merchant Partners and 100 Million U

Publié par Share dans Data Exchanges

“Next Jump’s unique technology and data assets can be highly disruptive to the e-commerce and internet advertising industries,” said Edward Liu, Morgan Stanley Managing Director. “We think Next Jump will emerge as one of 2010’s most exciting companies to watch.”

Comments Pas de commentaire »

08 12 2009

Zedo, eXelate partner for behavioral targeting

Publié par Share dans Adserver, eXelate

Advertising server Zedo, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give Zedo ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.

Comments Pas de commentaire »

08 12 2009

Blue Kai Bows Data Targeting Service

Publié par Share dans BlueKai

Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch a new analytics service for agencies and their clients to glean greater insights into in-market shopping profiles of site audiences.

Comments Pas de commentaire »

04 12 2009

Online Publishers Scurry To Solve Financial Woes

Publié par Share dans BlueKai, Rubicon Project, eXelate

Marketers are eager to get their ads in front of people who want to see their products. They want to know who’s reading style sections of news so they can deliver them ads from designers such as Ralph Lauren and Salvatore Ferragamo, say, instead of ads for the latest camping gear or retirement home. They and data firms such as Blue Kai and eXelate pay $2 to $3 for information on 1,000 readers so that they can deliver ads to people they think will want to see them.

Comments Pas de commentaire »

03 12 2009

MediaMath and BlueKai Partner to Deliver Enhanced Audience Targeting Across Ad Exchanges

Publié par Share dans BlueKai, MediaMath

Reflecting MediaMath’s track record as the leading edge innovator in media trading, it is the first demand side platform to announce participation in the BlueKai Certification program. This partnership enables agencies to easily select from BlueKai’s thousands of in-market, demographic, geographic, lifestyle and behavioral segments and – using MediaMath’s unique optimization and biddable buying capabilities – reach target audiences with dramatically greater precision, scale and cost efficiency.

Comments Pas de commentaire »

01 12 2009

Improving the Performance of Display Advertising

Publié par Share dans Media6degrees

Using research from AT&T Labs that showed « any person in contact with an existing customer of a firm is three to five times more likely to respond to a message from the firm, » Media6Degrees founders saw a similar opportunity with the advent of the social Web.  At the heart of its technology are three primary components: a pixeled ( »tagged ») advertiser Web site, site visitors who demonstrate a certain degree of interaction ( »loyalty ») with this site, and anonymous user data collected by third-party social networking applications and shared with Media6Degrees. Once a loyal user has been identified, Media6Degrees looks at its user data to find and target advertising to their friends

Comments Pas de commentaire »

19 11 2009

Digital Media Predictions for 2010

Publié par Share dans Data Exchanges

Data ownership and retention, and the value of audience data to both advertisers and publishers, was a hot topic in 2009. So, it will continue to be in the next. As companies like eXelate or BlueKai actively partner with publishers to collect user data from their sites and sell it through their data marketplaces, marketers can gain greater insight into the Internet users they’re trying to reach.

Comments Pas de commentaire »

18 11 2009

Invite Media Helps Agencies Target Verified Audiences by Partnering with AdAdvisor from TARGUSinfo

Publié par Share dans TargusInfo

Through this partnership, leading advertising agencies leveraging Invite Media’s Bid Manager platform will have an opportunity to access AdAdvisor data in real-time through a streamlined web interface and apply this data against the highly liquid inventory sources of advertising exchanges.

Comments Pas de commentaire »

« Bulletin précédent

Entrez votre e-mail :

Gestion par FeedBurner

Wunderloop
Sponsor Officiel

© 2007 2008 par Ciblage Comportemental