Archives pour la catégorie “BlueKai”

02 12 2010

Purchase Intent Across Auto, Travel And Retail For October

Publié par Share dans BlueKai, Data Exchanges

Based on analysis of over 160 million unique consumers across the BlueKai Exchange, the BlueKai Pulse report provides a snapshot of popular shopping intent activity in travel, retail and auto verticals this past month. In preparation for holiday travel, October intent data show an increase in activity for advanced air travel arrangements.

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24 11 2010

ADCENTRICITY joins coalition with Environics Analytics

Publié par Share dans BlueKai, DOOH (Digital Out-Of-Home), Data Exchanges

The partnerships enable marketers to get a consistent view of customers across multiple media in order to better target their messages and offers, according to an Environics Analytics release.

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03 11 2010

Right Media Introduces Audience Sharing on the Exchange

Publié par Share dans AlmondNet, BlueKai, Data Exchanges, Yahoo!, eXelate

Audience Sharing provides sellers or segment owners, including data providers AlmondNet Data Division, BlueKai and eXelate, control and transparency when sharing their segments in our marketplace. Buyers or segment users can target audiences from multiple data providers, and Right Media’s platform takes into account user overlap and attributes data according to recency.

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26 10 2010

The First Principle of Fairness in Ad Targeting

Publié par Share dans BlueKai

BlueKai and Efficient Frontier announced a pilot program that targets ads based on keywords that are inferred from consumer behavior across BlueKai’s network. It seems like a significant competitive development, since advertisers can now simply use their existing Google AdWords lists to program ad buying.

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24 08 2010

Online Actions in June Show Increased Purchase Intent for Soccer Gear and the Jeep Grand Cherokee

Publié par Share dans BlueKai

The BlueKai Pulse is an analysis of data from the BlueKai Exchange, the world’s largest online auction marketplace that manages anonymous intent data on over 160 million unique consumers across top-tier e-commerce, online travel agency and auto comparison sites.

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02 08 2010

Online Industry Needs to Be More Open About Tracking

Publié par Share dans BlueKai

Cookies enables users to personalize content and page designs and enjoy features like one-click buying and customized listings such as local movie times and stocks they like to follow. Without cookies, each time a visitor returns, they would see the site’s default welcome page and the personal preferences would have to be built all over again. On the internet, cookies enable advertisers to produce more relevant ads, make sure you see them just the right number of times and the proceeds help pay for content.

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23 06 2010

LucidMedia Partners with AlmondNet, BlueKai, and eXelate to Expand Online Advertising Data and Targeting Capabilities of Demand-Side Platform (DSP)

Publié par Share dans AlmondNet, BlueKai, Data Exchanges, Lucid Media, eXelate

As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia, a leading online advertising demand-side platform (DSP), today announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of data and provider of enabling technology for audience targeting; BlueKai, creators of the world’s largest data auction marketplace and online marketing’s largest source of high performance intent data that connects advertisers with unparalleled in-market audiences online; and eXelate, the world’s first open marketplace for targeting data and the leader in data management solutions for publishers.

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17 05 2010

BlueKai Selects Netezza Twinfin Appliance to Power Reporting and Advanced Analytics

Publié par Share dans BlueKai

The global leader in data warehouse, analytic and monitoring appliances, today announced that BlueKai, the industry’s largest online data auction marketplace for all audience data has selected the Netezza® TwinFin™ data warehouse appliance to power their customer-facing reporting and to support their advanced analytics capabilities.

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26 03 2010

BlueKai and eXelate Offer a Polite Answer to Advertising Strategies Using information stored in cookie files, data exchanges sell information to potential advertisers BlueKai and eXelate Offer a Polite Answer to Advertising Strategies BlueKai and eXelate Offer a Polite Answer to Advertising Strategies

Publié par Share dans BlueKai, eXelate

The two firms work together to track each visitor using a browser cookie. Once search information is stored on the website it is sold to third party operations. Rather than selling advertising space or goods, the companies sell customer behavioral information. This technique is not much different from that of popular search engines like Google, which generate customized advertising based on a browser’s web searches.

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24 03 2010

Break Media Partners With BlueKai and eXelate to Offer Advanced Targeting and Optimization Capabilities to Advertisers

Publié par Share dans BlueKai, Data Exchanges, eXelate

Break Media, the Internet’s premier entertainment community for men, today announced partnerships with BlueKai, the largest in-market data auction, and eXelate, the first and largest open marketplace for audience targeting data, to provide Break advertisers with industry-leading ad targeting and optimization capabilities.

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05 03 2010

YuMe Taps BlueKai for Market Data

Publié par Share dans BlueKai, Video Networks (Publicité Vidéo)

YuMe, the online video advertising technology company, is using consumer data provided by BlueKai to target online video ad campaigns.

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12 02 2010

BlueKai’s Pulse Index Shows Online Travel Intent Actions Rose Sharply in January

Publié par Share dans BlueKai

BlueKai, the online industry’s first intent-focused, auction-based data exchange and online marketing’s largest source of user intent data, reports that the volume of online flight search actions increased by 45% from December 2009 to January 2010, with activity for domestic destinations up 44% and international destinations up 48%

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04 02 2010

What Do Behavioral Targeters Know About You?

Publié par Share dans BlueKai

Because BlueKai doesn’t actually target ads itself, just buy and sell data about users, it depends on its customers doing a better job of exposing what they’re doing.

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08 12 2009

Blue Kai Bows Data Targeting Service

Publié par Share dans BlueKai

Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch a new analytics service for agencies and their clients to glean greater insights into in-market shopping profiles of site audiences.

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04 12 2009

Online Publishers Scurry To Solve Financial Woes

Publié par Share dans BlueKai, Rubicon Project, eXelate

Marketers are eager to get their ads in front of people who want to see their products. They want to know who’s reading style sections of news so they can deliver them ads from designers such as Ralph Lauren and Salvatore Ferragamo, say, instead of ads for the latest camping gear or retirement home. They and data firms such as Blue Kai and eXelate pay $2 to $3 for information on 1,000 readers so that they can deliver ads to people they think will want to see them.

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03 12 2009

MediaMath and BlueKai Partner to Deliver Enhanced Audience Targeting Across Ad Exchanges

Publié par Share dans BlueKai, MediaMath

Reflecting MediaMath’s track record as the leading edge innovator in media trading, it is the first demand side platform to announce participation in the BlueKai Certification program. This partnership enables agencies to easily select from BlueKai’s thousands of in-market, demographic, geographic, lifestyle and behavioral segments and – using MediaMath’s unique optimization and biddable buying capabilities – reach target audiences with dramatically greater precision, scale and cost efficiency.

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23 09 2009

Tribal Fusion Joins BlueKai’s Premier Partnership Program

Publié par Share dans BlueKai, Tribal Fusion

Les données sont la clé d’une meilleure segmentation des audiences et le nerf de la guerre du profiling …

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04 08 2009

BlueKai Moves to Certify Data Bought Through Its Exchange

Publié par Share dans BlueKai

Article très intéressant à lire pour découvrir les pratiques de vente de données sur les Internautes qui est la spécialité de la société BlueKai.

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