Archives pour la catégorie “eXelate”

06 12 2010

eXelate finds positive results with Right Media Audience Sharing

Publié par Share dans Data Exchanges, eXelate

Enabling Right Media demand side clients with eXelate’s powerful segments has provided the advertiser with more efficient targeting and improved performance. The impact of targeting eXelate segments for publishers has been increased yield and CPMs as well as a better overall consumer experience due to serving more relevant ads.

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03 11 2010

Right Media Introduces Audience Sharing on the Exchange

Publié par Share dans AlmondNet, BlueKai, Data Exchanges, Yahoo!, eXelate

Audience Sharing provides sellers or segment owners, including data providers AlmondNet Data Division, BlueKai and eXelate, control and transparency when sharing their segments in our marketplace. Buyers or segment users can target audiences from multiple data providers, and Right Media’s platform takes into account user overlap and attributes data according to recency.

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03 08 2010

eXelate Closes $15 Million Round of Funding

Publié par Share dans eXelate

Menlo Ventures and Carmel Ventures Invest To Expand Growth of Leading Audience Data Marketplace and Provide Capital to Enhance Development of eXelate’s Powerful Data Management Solutions

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15 07 2010

Industry Innovators Matt Freeman and Martin Nisenholtz Join eXelate’s Board

Publié par Share dans eXelate

eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers, today announced that two of the online media industry’s most significant players, Matt Freeman, CEO of IPG’s Mediabrands Ventures and Martin Nisenholtz, New York Times Company’s Senior Vice President, Digital Operations have joined the company’s Board of Directors.

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23 06 2010

LucidMedia Partners with AlmondNet, BlueKai, and eXelate to Expand Online Advertising Data and Targeting Capabilities of Demand-Side Platform (DSP)

Publié par Share dans AlmondNet, BlueKai, Data Exchanges, Lucid Media, eXelate

As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia, a leading online advertising demand-side platform (DSP), today announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of data and provider of enabling technology for audience targeting; BlueKai, creators of the world’s largest data auction marketplace and online marketing’s largest source of high performance intent data that connects advertisers with unparalleled in-market audiences online; and eXelate, the world’s first open marketplace for targeting data and the leader in data management solutions for publishers.

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02 06 2010

eXelate Joins adap.tv Marketplace to Offer Audience Targeting and Optimization Tools

Publié par Share dans eXelate

Partnership Offers Advertisers Advanced Capabilities to Identify Specific Audiences and Maximize the Effectiveness of Video Ad Campaigns

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26 04 2010

The New Publisher Revenue Stream: Data

Publié par Share dans Media6degrees, eXelate

Ad networks are focused on performance, and the way they deliver on performance is through data.  Sharing basic anonymous data about a browser (not PII) is more valuable to an ad network than being able to share a transparent site list. « Who a user is is becoming more important than where they are, » Mark Zagorski, CRO of Exelate recently told ClickZ. I couldn’t agree more.

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29 03 2010

Computer Retailer Sees 92% ROI Lift Using XA.net´s CPMatic Platform and eXelate

Publié par Share dans eXelate

XA.net’s CPMatic.com, the first broadly-accessible advertising platform to allow advertisers automated, optimized access to both media and data, and eXelate, the first and largest open marketplace for online targeting data, announced today the results of the recent integration of eXelate data into the CPMatic platform and the dramatic results for clients that they have been able to generate together.

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26 03 2010

BlueKai and eXelate Offer a Polite Answer to Advertising Strategies Using information stored in cookie files, data exchanges sell information to potential advertisers BlueKai and eXelate Offer a Polite Answer to Advertising Strategies BlueKai and eXelate Offer a Polite Answer to Advertising Strategies

Publié par Share dans BlueKai, eXelate

The two firms work together to track each visitor using a browser cookie. Once search information is stored on the website it is sold to third party operations. Rather than selling advertising space or goods, the companies sell customer behavioral information. This technique is not much different from that of popular search engines like Google, which generate customized advertising based on a browser’s web searches.

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24 03 2010

Break Media Partners With BlueKai and eXelate to Offer Advanced Targeting and Optimization Capabilities to Advertisers

Publié par Share dans BlueKai, Data Exchanges, eXelate

Break Media, the Internet’s premier entertainment community for men, today announced partnerships with BlueKai, the largest in-market data auction, and eXelate, the first and largest open marketplace for audience targeting data, to provide Break advertisers with industry-leading ad targeting and optimization capabilities.

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17 03 2010

What Nielsen’s Data Deal With EXelate Really Means

Publié par Share dans Nielsen, eXelate

The agreement gives media agencies and advertisers the ability to use Nielsen’s household segments — PRIZM, P$YCLE and ConneXions — alongside anonymous online data from cookies that represent consumer interest and purchase intent, for the more than 150 million unique U.S. Internet visitors that are part of the eXelate eXchange. The company will combine the information with Nielsen’s database, which spans 115 million American households. Advertisers and agencies will have the same frame of reference when buying online impressions that tap into Nielsen data as they do when buying offline media.

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11 02 2010

eXelate Behavioral Data Indicates ‘What is Good for Apple May be Good for All’ as iPad Launch Announcement Lifts Entire Tech Shopping Segment

Publié par Share dans eXelate

eXelate’s Data Lab is able to pinpoint specific dayparts and market segments which can greatly improve campaign performance – based on actual audience data and campaign performance and not just market intent – thereby generating significant and unexpected improvements in campaign results.

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26 01 2010

eXelate Partners with Invite Media

Publié par Share dans eXelate

Specifically, Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reports indicating the audience characteristics that are driving results.

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08 12 2009

Zedo, eXelate partner for behavioral targeting

Publié par Share dans Adservers, eXelate

Advertising server Zedo, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give Zedo ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.

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04 12 2009

Online Publishers Scurry To Solve Financial Woes

Publié par Share dans BlueKai, Rubicon Project, eXelate

Marketers are eager to get their ads in front of people who want to see their products. They want to know who’s reading style sections of news so they can deliver them ads from designers such as Ralph Lauren and Salvatore Ferragamo, say, instead of ads for the latest camping gear or retirement home. They and data firms such as Blue Kai and eXelate pay $2 to $3 for information on 1,000 readers so that they can deliver ads to people they think will want to see them.

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20 10 2009

eXelate Targets Media Vet Mandel For Board

Publié par Share dans eXelate

« After decades of planning and buying media, as well as analyzing consumer data, it’s clear to me that digital targeting data is the new DNA for improving the effectiveness of advertising media planning and buying, » stated Mandel.

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13 10 2009

AdBrite(R) Launches Open Source Platform for Data, Integrating 3rd Party Data Providers at No Additional Cost to Advertisers

Publié par Share dans AdBrite, AlmondNet, eXelate

AdBrite, the first fully transparent ad exchange, has created a revolutionary Open Source Platform for integrating multiple 3rd party data partners (e.g. AlmondNet and Exelate).

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10 10 2009

For Web Publishers, A Tool To Sell More User Data

Publié par Share dans eXelate

One of the biggest players in behavioral data vows to help Web sites sell more information about their readers.

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09 10 2009

eXelate Launches First Targeting Data Management Platform for Publishers Enabling Easy Audience Monetization and Management

Publié par Share dans Ad Exchanges (Places de marché), eXelate

eXelate, the first and largest open marketplace for online targeting data, announced today that they have launched teXi:DM, the first toolset that empowers publishers to take back control of their audience data management and monetization efforts.

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09 09 2009

eXelate Launches Its ‘Access+ Partner Program’

Publié par Share dans eXelate

Et oui encore une techno comportementale de plus aux USA, mais un module spécial vidéo …

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30 06 2009

eXelate and Bizo Partner to Offer Largest and Most Comprehensive Business-to-Business Data Reach

Publié par Share dans Bizo, eXelate

eXelate, the world’s first and largest marketplace for online targeting data, today announced a partnership with Bizo, the leading B-to-B advertising and targeting network. Via eXelate’s media platform integration with Yahoo’s Right Media Exchange, eXelate and Bizo will provide access to targeting data on more than 50 million Business-to-Business purchase decision makers, giving them a combined reach larger than any online B-to-B entity.

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13 05 2009

eXelate, the First and Largest Targeting Data Exchange, Joins NAI

Publié par Share dans NAI, eXelate

eXelate, the creator of the world’s first and largest exchange for targeting data, today announced that the company has joined the Network Advertising Initiative (NAI), a coalition of leading online advertising companies that have established standards for protecting Web consumer privacy with respect to online adverting practices.

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