http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/12/06/exelate-finds-positive-results-with-right-media-audience-sharing/ http://www.ciblage-comportemental.net/blog/2010/12/06/exelate-finds-positive-results-with-right-media-audience-sharing/#comments Mon, 06 Dec 2010 00:10:02 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5892 Enabling Right Media demand side clients with eXelate’s powerful segments has provided the advertiser with more efficient targeting and improved performance. The impact of targeting eXelate segments for publishers has been increased yield and CPMs as well as a better overall consumer experience due to serving more relevant ads.

]]> http://www.ciblage-comportemental.net/blog/2010/12/06/exelate-finds-positive-results-with-right-media-audience-sharing/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/11/03/right-media-introduces-audience-sharing-on-the-exchange/ http://www.ciblage-comportemental.net/blog/2010/11/03/right-media-introduces-audience-sharing-on-the-exchange/#comments Wed, 03 Nov 2010 12:28:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5490 Audience Sharing provides sellers or segment owners, including data providers AlmondNet Data Division, BlueKai and eXelate, control and transparency when sharing their segments in our marketplace. Buyers or segment users can target audiences from multiple data providers, and Right Media’s platform takes into account user overlap and attributes data according to recency.

]]> http://www.ciblage-comportemental.net/blog/2010/11/03/right-media-introduces-audience-sharing-on-the-exchange/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/08/03/exelate-closes-15-million-round-of-funding/ http://www.ciblage-comportemental.net/blog/2010/08/03/exelate-closes-15-million-round-of-funding/#comments Tue, 03 Aug 2010 19:12:20 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4529 Menlo Ventures and Carmel Ventures Invest To Expand Growth of Leading Audience Data Marketplace and Provide Capital to Enhance Development of eXelate’s Powerful Data Management Solutions

]]> http://www.ciblage-comportemental.net/blog/2010/08/03/exelate-closes-15-million-round-of-funding/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/15/industry-innovators-matt-freeman-and-martin-nisenholtz-join-exelates-board/ http://www.ciblage-comportemental.net/blog/2010/07/15/industry-innovators-matt-freeman-and-martin-nisenholtz-join-exelates-board/#comments Wed, 14 Jul 2010 22:23:37 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4441 eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers, today announced that two of the online media industry’s most significant players, Matt Freeman, CEO of IPG’s Mediabrands Ventures and Martin Nisenholtz, New York Times Company’s Senior Vice President, Digital Operations have joined the company’s Board of Directors.

]]> http://www.ciblage-comportemental.net/blog/2010/07/15/industry-innovators-matt-freeman-and-martin-nisenholtz-join-exelates-board/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/23/lucidmedia-partners-with-almondnet-bluekai-and-exelate-to-expand-online-advertising-data-and-targeting-capabilities-of-demand-side-platform-dsp/ http://www.ciblage-comportemental.net/blog/2010/06/23/lucidmedia-partners-with-almondnet-bluekai-and-exelate-to-expand-online-advertising-data-and-targeting-capabilities-of-demand-side-platform-dsp/#comments Wed, 23 Jun 2010 08:33:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4192 As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia, a leading online advertising demand-side platform (DSP), today announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of data and provider of enabling technology for audience targeting; BlueKai, creators of the world’s largest data auction marketplace and online marketing’s largest source of high performance intent data that connects advertisers with unparalleled in-market audiences online; and eXelate, the world’s first open marketplace for targeting data and the leader in data management solutions for publishers.

]]> http://www.ciblage-comportemental.net/blog/2010/06/23/lucidmedia-partners-with-almondnet-bluekai-and-exelate-to-expand-online-advertising-data-and-targeting-capabilities-of-demand-side-platform-dsp/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/02/exelate-joins-adap-tv-marketplace-to-offer-audience-targeting-and-optimization-tools/ http://www.ciblage-comportemental.net/blog/2010/06/02/exelate-joins-adap-tv-marketplace-to-offer-audience-targeting-and-optimization-tools/#comments Wed, 02 Jun 2010 19:09:00 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3977 Partnership Offers Advertisers Advanced Capabilities to Identify Specific Audiences and Maximize the Effectiveness of Video Ad Campaigns

]]> http://www.ciblage-comportemental.net/blog/2010/06/02/exelate-joins-adap-tv-marketplace-to-offer-audience-targeting-and-optimization-tools/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/04/26/the-new-publisher-revenue-stream-data/ http://www.ciblage-comportemental.net/blog/2010/04/26/the-new-publisher-revenue-stream-data/#comments Mon, 26 Apr 2010 20:35:18 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3842 Ad networks are focused on performance, and the way they deliver on performance is through data.  Sharing basic anonymous data about a browser (not PII) is more valuable to an ad network than being able to share a transparent site list. « Who a user is is becoming more important than where they are, » Mark Zagorski, CRO of Exelate recently told ClickZ. I couldn’t agree more.

]]> http://www.ciblage-comportemental.net/blog/2010/04/26/the-new-publisher-revenue-stream-data/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/29/computer-retailer-sees-92-roi-lift-using-xa-net%c2%b4s-cpmatic-platform-and-exelate/ http://www.ciblage-comportemental.net/blog/2010/03/29/computer-retailer-sees-92-roi-lift-using-xa-net%c2%b4s-cpmatic-platform-and-exelate/#comments Mon, 29 Mar 2010 17:03:47 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3789 XA.net’s CPMatic.com, the first broadly-accessible advertising platform to allow advertisers automated, optimized access to both media and data, and eXelate, the first and largest open marketplace for online targeting data, announced today the results of the recent integration of eXelate data into the CPMatic platform and the dramatic results for clients that they have been able to generate together.

]]> http://www.ciblage-comportemental.net/blog/2010/03/29/computer-retailer-sees-92-roi-lift-using-xa-net%c2%b4s-cpmatic-platform-and-exelate/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/26/bluekai-and-exelate-offer-a-polite-answer-to-advertising-strategies-using-information-stored-in-cookie-files-data-exchanges-sell-information-to-potential-advertisers-bluekai-and-exelate-offer-a-po/ http://www.ciblage-comportemental.net/blog/2010/03/26/bluekai-and-exelate-offer-a-polite-answer-to-advertising-strategies-using-information-stored-in-cookie-files-data-exchanges-sell-information-to-potential-advertisers-bluekai-and-exelate-offer-a-po/#comments Fri, 26 Mar 2010 16:53:25 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3871 The two firms work together to track each visitor using a browser cookie. Once search information is stored on the website it is sold to third party operations. Rather than selling advertising space or goods, the companies sell customer behavioral information. This technique is not much different from that of popular search engines like Google, which generate customized advertising based on a browser’s web searches.

]]> http://www.ciblage-comportemental.net/blog/2010/03/26/bluekai-and-exelate-offer-a-polite-answer-to-advertising-strategies-using-information-stored-in-cookie-files-data-exchanges-sell-information-to-potential-advertisers-bluekai-and-exelate-offer-a-po/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/03/24/break-media-partners-with-bluekai-and-exelate-to-offer-advanced-targeting-and-optimization-capabilities-to-advertisers/ http://www.ciblage-comportemental.net/blog/2010/03/24/break-media-partners-with-bluekai-and-exelate-to-offer-advanced-targeting-and-optimization-capabilities-to-advertisers/#comments Wed, 24 Mar 2010 14:34:30 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3396 Break Media, the Internet’s premier entertainment community for men, today announced partnerships with BlueKai, the largest in-market data auction, and eXelate, the first and largest open marketplace for audience targeting data, to provide Break advertisers with industry-leading ad targeting and optimization capabilities.

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