http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Managing Director wunderloop France (a division of AudienceScience) Thu, 29 Jul 2010 22:27:55 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.ciblage-comportemental.net/blog/2010/07/20/compass-labs-secures-5-million-in-venture-funding-to-continue-growth/ http://www.ciblage-comportemental.net/blog/2010/07/20/compass-labs-secures-5-million-in-venture-funding-to-continue-growth/#comments Tue, 20 Jul 2010 18:53:36 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4424 Compass Labs enables consumers to obtain highly relevant and timely information about products and services that they are interested in. By interpreting natural language and extracting meaning from public social content, Compass Labs is able to accurately identify which user is interested in purchasing a specific product or service. Compass Labs provides merchants and brands with the ability to connect with and deliver highly relevant information to consumers while they are actively engaged in conversations about the products.

]]> http://www.ciblage-comportemental.net/blog/2010/07/20/compass-labs-secures-5-million-in-venture-funding-to-continue-growth/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/20/lenders-step-up-data-mining-on-customers-using-some-unorthodox-sources/ http://www.ciblage-comportemental.net/blog/2010/07/20/lenders-step-up-data-mining-on-customers-using-some-unorthodox-sources/#comments Tue, 20 Jul 2010 18:22:16 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4409 Credit card companies are likely using Facebook data to monitor customers, speculates Security firm AVG’s Chief Research Scientist Roger Thompson in a blog post. He describes an encounter he had with his credit card company when his card had been suspended after purchases made during a trip to London triggered the card’s fraud detection system.

]]> http://www.ciblage-comportemental.net/blog/2010/07/20/lenders-step-up-data-mining-on-customers-using-some-unorthodox-sources/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/20/anonymouse/ http://www.ciblage-comportemental.net/blog/2010/07/20/anonymouse/#comments Mon, 19 Jul 2010 22:18:58 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4438 Privacy is an incredibly important issue to us at Rapleaf; it informs all our business and engineering decisions. Occasionally, privacy concerns can lead us to some really interesting engineering challenges. We love this: not only do we get to work on protecting our users’ privacy, we also get a chance to tackle ridiculously challenging problems—stuff no one else is working on. It’s a win-win situation. One recent effort that exemplifies this attitude at Rapleaf is our Anonymouse¹ project.

]]> http://www.ciblage-comportemental.net/blog/2010/07/20/anonymouse/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/15/industry-innovators-matt-freeman-and-martin-nisenholtz-join-exelates-board/ http://www.ciblage-comportemental.net/blog/2010/07/15/industry-innovators-matt-freeman-and-martin-nisenholtz-join-exelates-board/#comments Wed, 14 Jul 2010 22:23:37 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4441 eXelate, the first and largest open marketplace for online targeting data, and the leader in data management tools for publishers, today announced that two of the online media industry’s most significant players, Matt Freeman, CEO of IPG’s Mediabrands Ventures and Martin Nisenholtz, New York Times Company’s Senior Vice President, Digital Operations have joined the company’s Board of Directors.

]]> http://www.ciblage-comportemental.net/blog/2010/07/15/industry-innovators-matt-freeman-and-martin-nisenholtz-join-exelates-board/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/07/06/big-data-big-money-emc-buys-greenplum/ http://www.ciblage-comportemental.net/blog/2010/07/06/big-data-big-money-emc-buys-greenplum/#comments Tue, 06 Jul 2010 18:29:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4312 IDC predicts that over the next 10 years the amount of digital data created annually will grow 44-fold.

]]> http://www.ciblage-comportemental.net/blog/2010/07/06/big-data-big-money-emc-buys-greenplum/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/25/brilig-cuts-the-ribbon-on-its-data-shopping-center/ http://www.ciblage-comportemental.net/blog/2010/06/25/brilig-cuts-the-ribbon-on-its-data-shopping-center/#comments Fri, 25 Jun 2010 16:43:17 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4222 It may seem fitting that data marketplace Brilig was founded by Christopher Keith, former chief technology officer of the New York Stock Exchange. The audience commerce platform and transaction marketplace beta, which was publicly launched yesterday at the DPAC Conference, is overseen by Brilig but the company itself doesn’t participate in the market.

]]> http://www.ciblage-comportemental.net/blog/2010/06/25/brilig-cuts-the-ribbon-on-its-data-shopping-center/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/23/lucidmedia-partners-with-almondnet-bluekai-and-exelate-to-expand-online-advertising-data-and-targeting-capabilities-of-demand-side-platform-dsp/ http://www.ciblage-comportemental.net/blog/2010/06/23/lucidmedia-partners-with-almondnet-bluekai-and-exelate-to-expand-online-advertising-data-and-targeting-capabilities-of-demand-side-platform-dsp/#comments Wed, 23 Jun 2010 08:33:14 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4192 As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia, a leading online advertising demand-side platform (DSP), today announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of data and provider of enabling technology for audience targeting; BlueKai, creators of the world’s largest data auction marketplace and online marketing’s largest source of high performance intent data that connects advertisers with unparalleled in-market audiences online; and eXelate, the world’s first open marketplace for targeting data and the leader in data management solutions for publishers.

]]> http://www.ciblage-comportemental.net/blog/2010/06/23/lucidmedia-partners-with-almondnet-bluekai-and-exelate-to-expand-online-advertising-data-and-targeting-capabilities-of-demand-side-platform-dsp/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/16/lotame-and-openamplify-create-audience-clusters-on-sentiment/ http://www.ciblage-comportemental.net/blog/2010/06/16/lotame-and-openamplify-create-audience-clusters-on-sentiment/#comments Wed, 16 Jun 2010 17:14:17 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4140 The combination of the cookie in the browser and tag on the Web page allows Lotame to assign variables around sentiment based on what’s being written or posted. Lotame examines what’s expressed by individuals and groups through a technology known as Crowd Control.

]]> http://www.ciblage-comportemental.net/blog/2010/06/16/lotame-and-openamplify-create-audience-clusters-on-sentiment/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/09/rocket-fuel-inc-teams-with-targusinfo-to-showcase-top-10-cpg-brand-case-study-results-at-digidaytarget-and-digital-publishing/ http://www.ciblage-comportemental.net/blog/2010/06/09/rocket-fuel-inc-teams-with-targusinfo-to-showcase-top-10-cpg-brand-case-study-results-at-digidaytarget-and-digital-publishing/#comments Wed, 09 Jun 2010 20:01:30 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4064 Rocket Fuel and TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, will showcase the companies’ collaborative effort that generated a lift of over 7% for unaided brand awareness for a top 10 CPG company.

]]> http://www.ciblage-comportemental.net/blog/2010/06/09/rocket-fuel-inc-teams-with-targusinfo-to-showcase-top-10-cpg-brand-case-study-results-at-digidaytarget-and-digital-publishing/feed/ 0 http://www.ciblage-comportemental.net/blog/2010/06/07/how-businesses-are-using-rapleaf/ http://www.ciblage-comportemental.net/blog/2010/06/07/how-businesses-are-using-rapleaf/#comments Mon, 07 Jun 2010 13:13:08 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4021 The first step towards better marketing is a better understanding of your customers, and companies are using Rapleaf to discover the “Four Ws” of their audience in order to personalize interactions

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