Behavioral Advertising / Publicité Comportementale » Data Exchanges http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Got Funds? Lotame Scores $11 Mil for Pub Solution http://www.ciblage-comportemental.net/blog/2010/12/07/got-funds-lotame-scores-11-mil-for-pub-solution/ http://www.ciblage-comportemental.net/blog/2010/12/07/got-funds-lotame-scores-11-mil-for-pub-solution/#comments Tue, 07 Dec 2010 19:10:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5904 Also the leader of Lotame’s previous $13 million round of investment, Emergence was joined by existing investors Hillcrest, Battery Ventures and Pinnacle Ventures. In addition, Lotame secured a line of growth capital funding from Pinnacle. Lotame has received $34 million in funding.

]]> http://www.ciblage-comportemental.net/blog/2010/12/07/got-funds-lotame-scores-11-mil-for-pub-solution/feed/ 0 eXelate finds positive results with Right Media Audience Sharing http://www.ciblage-comportemental.net/blog/2010/12/06/exelate-finds-positive-results-with-right-media-audience-sharing/ http://www.ciblage-comportemental.net/blog/2010/12/06/exelate-finds-positive-results-with-right-media-audience-sharing/#comments Mon, 06 Dec 2010 00:10:02 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5892 Enabling Right Media demand side clients with eXelate’s powerful segments has provided the advertiser with more efficient targeting and improved performance. The impact of targeting eXelate segments for publishers has been increased yield and CPMs as well as a better overall consumer experience due to serving more relevant ads.

]]> http://www.ciblage-comportemental.net/blog/2010/12/06/exelate-finds-positive-results-with-right-media-audience-sharing/feed/ 0 Google/Groupon is about data http://www.ciblage-comportemental.net/blog/2010/12/03/googlegroupon-is-about-data/ http://www.ciblage-comportemental.net/blog/2010/12/03/googlegroupon-is-about-data/#comments Fri, 03 Dec 2010 21:52:56 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5859 But that’s not why Google is interested in Groupon. This deal is all about data, lots of it, and it’s all local. This is what the pureplays understand that media companies don’t. The game has changed. It’s not about gathering audiences anymore; it’s about gathering data to provide targets for advertisers. This is where the money is, and traditional media is being left behind, because we’re too busy playing the same old game.

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/googlegroupon-is-about-data/feed/ 0 Some Data-Miners Ready to Reveal What They Know http://www.ciblage-comportemental.net/blog/2010/12/03/some-data-miners-ready-to-reveal-what-they-know/ http://www.ciblage-comportemental.net/blog/2010/12/03/some-data-miners-ready-to-reveal-what-they-know/#comments Fri, 03 Dec 2010 21:48:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5857 ]]> http://www.ciblage-comportemental.net/blog/2010/12/03/some-data-miners-ready-to-reveal-what-they-know/feed/ 0 Open Data Partnership Steps Up to FTC’s Plate http://www.ciblage-comportemental.net/blog/2010/12/03/open-data-partnership-steps-up-to-ftc%e2%80%99s-plate/ http://www.ciblage-comportemental.net/blog/2010/12/03/open-data-partnership-steps-up-to-ftc%e2%80%99s-plate/#comments Fri, 03 Dec 2010 05:54:57 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5875 Though it’s being greeted as a last ditch effort by the media, the Open Data Partnership by the Better Advertising Project promises to provide consumers with full transparency into collected data, the ability to edit their information or the option of opting out from participating companies’ cookies. The launch partners include 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn.

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/open-data-partnership-steps-up-to-ftc%e2%80%99s-plate/feed/ 0 Purchase Intent Across Auto, Travel And Retail For October http://www.ciblage-comportemental.net/blog/2010/12/02/purchase-intent-across-auto-travel-and-retail-for-october/ http://www.ciblage-comportemental.net/blog/2010/12/02/purchase-intent-across-auto-travel-and-retail-for-october/#comments Thu, 02 Dec 2010 00:19:09 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5895 Based on analysis of over 160 million unique consumers across the BlueKai Exchange, the BlueKai Pulse report provides a snapshot of popular shopping intent activity in travel, retail and auto verticals this past month. In preparation for holiday travel, October intent data show an increase in activity for advanced air travel arrangements.

]]> http://www.ciblage-comportemental.net/blog/2010/12/02/purchase-intent-across-auto-travel-and-retail-for-october/feed/ 0 Rapleaf Welcomes Ken Dreifach as General Counsel and Chief Privacy Officer http://www.ciblage-comportemental.net/blog/2010/11/29/rapleaf-welcomes-ken-dreifach-as-general-counsel-and-chief-privacy-officer/ http://www.ciblage-comportemental.net/blog/2010/11/29/rapleaf-welcomes-ken-dreifach-as-general-counsel-and-chief-privacy-officer/#comments Mon, 29 Nov 2010 13:31:53 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5796 “Ken brings to our team an in-depth knowledge of information privacy practices, and valuable strategic vision about incorporating privacy practices into business operations,” said Rapleaf’s CEO, Auren Hoffman.

]]> http://www.ciblage-comportemental.net/blog/2010/11/29/rapleaf-welcomes-ken-dreifach-as-general-counsel-and-chief-privacy-officer/feed/ 0 Social Media Data: The Benefits of Friends http://www.ciblage-comportemental.net/blog/2010/11/28/social-media-data-the-benefits-of-friends/ http://www.ciblage-comportemental.net/blog/2010/11/28/social-media-data-the-benefits-of-friends/#comments Sun, 28 Nov 2010 13:11:58 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5775 Facebook, the obvious key player in the social data game, is currently taking a backseat to scrappier startups, both to avoid overstepping privacy sensitivities and to focus on other growth areas. That’s left an opportunity for new companies like Media6Degrees, 33Across and RadiumOne, which are licensing large amounts of data from instant-messaging clients, sharing applications and blog services in order to piece together customized social networks for ad campaigns.

]]> http://www.ciblage-comportemental.net/blog/2010/11/28/social-media-data-the-benefits-of-friends/feed/ 0 ADCENTRICITY joins coalition with Environics Analytics http://www.ciblage-comportemental.net/blog/2010/11/24/adcentricity-joins-coalition-with-environics-analytics/ http://www.ciblage-comportemental.net/blog/2010/11/24/adcentricity-joins-coalition-with-environics-analytics/#comments Wed, 24 Nov 2010 09:22:55 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5754 The partnerships enable marketers to get a consistent view of customers across multiple media in order to better target their messages and offers, according to an Environics Analytics release.

]]> http://www.ciblage-comportemental.net/blog/2010/11/24/adcentricity-joins-coalition-with-environics-analytics/feed/ 0 Insurers Test Data Profiles to Identify Risky Clients http://www.ciblage-comportemental.net/blog/2010/11/19/insurers-test-data-profiles-to-identify-risky-clients/ http://www.ciblage-comportemental.net/blog/2010/11/19/insurers-test-data-profiles-to-identify-risky-clients/#comments Fri, 19 Nov 2010 05:29:55 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5668 Life insurers are testing an intensely personal new use for the vast dossiers of data being amassed about Americans: predicting people’s longevity.

Insurers have long used blood and urine tests to assess people’s health—a costly process. Today, however, data-gathering companies have such extensive files on most U.S. consumers—online shopping details, catalog purchases, magazine subscriptions, leisure activities and information from social-networking sites—that some insurers are exploring whether data can reveal nearly as much about a person as a lab analysis of their bodily fluids.

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