Archives pour la catégorie “Lotame Solutions”

07 12 2010

Got Funds? Lotame Scores $11 Mil for Pub Solution

Publié par Share dans Lotame Solutions

Also the leader of Lotame’s previous $13 million round of investment, Emergence was joined by existing investors Hillcrest, Battery Ventures and Pinnacle Ventures. In addition, Lotame secured a line of growth capital funding from Pinnacle. Lotame has received $34 million in funding.

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27 09 2010

Is audience data more valuable than advertising inventory?

Publié par Share dans Lotame Solutions

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16 06 2010

Lotame And OpenAmplify Create Audience Clusters on Sentiment

Publié par Share dans Lotame Solutions

The combination of the cookie in the browser and tag on the Web page allows Lotame to assign variables around sentiment based on what’s being written or posted. Lotame examines what’s expressed by individuals and groups through a technology known as Crowd Control.

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01 06 2010

Lotame and XA.net Partner to Offer Audience Segments

Publié par Share dans Lotame Solutions

“XA.net strives to provide advertisers and agencies the widest variety of robust, audience-targeting data available,” said Rob Leathern, Founder and Chief Executive Officer of XA.net. “Having the opportunity to add Lotame’s high-quality audience data into our platform represents a huge win for any client using our platform to optimize online media buys, campaigns, and creative.”

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24 01 2010

Lotame Launches Consumer Preferences Manager, Provides for Managed Experience of Online Advertising

Publié par Share dans Lotame Solutions

With the introduction of its preference manager, Lotame continues to take steps to establish and adopt responsible privacy practices.  Lotame retains the non-personal information it collects for up to nine months, and was one of the earliest companies in its industry to adopt a fixed, unqualified retention policy.  For those consumers who do opt-out, Lotame also promotes (on its opt-out confirmation page) an aggregated set of third party tools for extending and maintaining their opt-outs.

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12 01 2010

KN Dimestore Provides Real-Time Ad Effectiveness Research For Online Ad Ops

Publié par Share dans Lotame Solutions, TidalTV

Andy Monfried, CEO Lotame said, « Real-time actionable data and marketing intelligence from KN Dimestore lets us know more about our audiences and how they react to messaging, so we can take advantage of emerging opportunities and adjust creative or targeting elements as needed. »

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27 10 2009

The Maturation of Data Intelligence

Publié par Share dans Lotame Solutions

Companies are looking to build their own, large cookie pools. In some cases, these are companies with no real technology or mathematical expertise. The natural assumption is that by having large data sets, it would allow for informative ad decision making and that assumption is absolutely warranted. But again, we are only in the infancy stage when it comes to data intelligence and information decision making so it is important to understand all layers involved while pursuing the “data” path.

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12 08 2009

Deconstructing Words To Find Consumer Intent

Publié par Share dans Lotame Solutions, Technology

Une nouvelle technologie, TopicIntention, vient de voir le jour, conçue par la société OpenAmplify. Ils ont annoncé un partenariat avec Lothame ce qui a aiguillé ma curiosité. Du profiling comportemental sémantique basé sur des théories de déconstruction de mots et de phrase. Bref tout ce que j’aime…

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29 05 2008

Getting to influencers the behavioral way

Publié par Share dans Best Off, Lotame Solutions, Media Agencies (Agences Média)

Comment toucher les « influencers » avec le ciblage comportemental dans l’univers du web 2.0 …

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26 03 2008

Social Networking Meets Behavioral Targeting

Publié par Share dans Lotame Solutions, Social Networks (Réseaux Sociaux), web 2.0

Une interview du CEO de Lotame Solutions, technologie de ciblage comportemental. Il parle du lien entre les réseaux sociaux et la publicité comportementale… 

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11 02 2008

Lotame Receives Multi-Million Dollar Series a Financing

Publié par Share dans Hi-Media, Lotame Solutions

Cette société américaine spécialisée dans le ciblage comportemental mutualisé de réseaux sociaux vient de lever quelque millions de dollars. A noter la citation de Cyril Zimmermann CEO de Hi-Media et Fotolog…

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