Behavioral Advertising / Publicité Comportementale » Lotame Solutions http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Got Funds? Lotame Scores $11 Mil for Pub Solution http://www.ciblage-comportemental.net/blog/2010/12/07/got-funds-lotame-scores-11-mil-for-pub-solution/ http://www.ciblage-comportemental.net/blog/2010/12/07/got-funds-lotame-scores-11-mil-for-pub-solution/#comments Tue, 07 Dec 2010 19:10:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5904 Also the leader of Lotame’s previous $13 million round of investment, Emergence was joined by existing investors Hillcrest, Battery Ventures and Pinnacle Ventures. In addition, Lotame secured a line of growth capital funding from Pinnacle. Lotame has received $34 million in funding.

]]> http://www.ciblage-comportemental.net/blog/2010/12/07/got-funds-lotame-scores-11-mil-for-pub-solution/feed/ 0 Is audience data more valuable than advertising inventory? http://www.ciblage-comportemental.net/blog/2010/09/27/is-audience-data-more-valuable-than-advertising-inventory/ http://www.ciblage-comportemental.net/blog/2010/09/27/is-audience-data-more-valuable-than-advertising-inventory/#comments Mon, 27 Sep 2010 17:00:57 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4996

Article Highlights:

]]> http://www.ciblage-comportemental.net/blog/2010/09/27/is-audience-data-more-valuable-than-advertising-inventory/feed/ 0 Lotame And OpenAmplify Create Audience Clusters on Sentiment http://www.ciblage-comportemental.net/blog/2010/06/16/lotame-and-openamplify-create-audience-clusters-on-sentiment/ http://www.ciblage-comportemental.net/blog/2010/06/16/lotame-and-openamplify-create-audience-clusters-on-sentiment/#comments Wed, 16 Jun 2010 17:14:17 +0000 Share http://www.ciblage-comportemental.net/blog/?p=4140 The combination of the cookie in the browser and tag on the Web page allows Lotame to assign variables around sentiment based on what’s being written or posted. Lotame examines what’s expressed by individuals and groups through a technology known as Crowd Control.

]]> http://www.ciblage-comportemental.net/blog/2010/06/16/lotame-and-openamplify-create-audience-clusters-on-sentiment/feed/ 0 Lotame and XA.net Partner to Offer Audience Segments http://www.ciblage-comportemental.net/blog/2010/06/01/lotame-and-xa-net-partner-to-offer-audience-segments/ http://www.ciblage-comportemental.net/blog/2010/06/01/lotame-and-xa-net-partner-to-offer-audience-segments/#comments Tue, 01 Jun 2010 18:16:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=3958 “XA.net strives to provide advertisers and agencies the widest variety of robust, audience-targeting data available,” said Rob Leathern, Founder and Chief Executive Officer of XA.net. “Having the opportunity to add Lotame’s high-quality audience data into our platform represents a huge win for any client using our platform to optimize online media buys, campaigns, and creative.”

]]> http://www.ciblage-comportemental.net/blog/2010/06/01/lotame-and-xa-net-partner-to-offer-audience-segments/feed/ 0 Lotame Launches Consumer Preferences Manager, Provides for Managed Experience of Online Advertising http://www.ciblage-comportemental.net/blog/2010/01/24/lotame-launches-consumer-preferences-manager-provides-for-managed-experience-of-online-advertising/ http://www.ciblage-comportemental.net/blog/2010/01/24/lotame-launches-consumer-preferences-manager-provides-for-managed-experience-of-online-advertising/#comments Sun, 24 Jan 2010 18:52:23 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2868 With the introduction of its preference manager, Lotame continues to take steps to establish and adopt responsible privacy practices.  Lotame retains the non-personal information it collects for up to nine months, and was one of the earliest companies in its industry to adopt a fixed, unqualified retention policy.  For those consumers who do opt-out, Lotame also promotes (on its opt-out confirmation page) an aggregated set of third party tools for extending and maintaining their opt-outs.

]]> http://www.ciblage-comportemental.net/blog/2010/01/24/lotame-launches-consumer-preferences-manager-provides-for-managed-experience-of-online-advertising/feed/ 0 KN Dimestore Provides Real-Time Ad Effectiveness Research For Online Ad Ops http://www.ciblage-comportemental.net/blog/2010/01/12/kn-dimestore-provides-real-time-ad-effectiveness-research-for-online-ad-ops/ http://www.ciblage-comportemental.net/blog/2010/01/12/kn-dimestore-provides-real-time-ad-effectiveness-research-for-online-ad-ops/#comments Tue, 12 Jan 2010 18:21:54 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2759 Andy Monfried, CEO Lotame said, « Real-time actionable data and marketing intelligence from KN Dimestore lets us know more about our audiences and how they react to messaging, so we can take advantage of emerging opportunities and adjust creative or targeting elements as needed. »

]]> http://www.ciblage-comportemental.net/blog/2010/01/12/kn-dimestore-provides-real-time-ad-effectiveness-research-for-online-ad-ops/feed/ 0 The Maturation of Data Intelligence http://www.ciblage-comportemental.net/blog/2009/10/27/the-maturation-of-data-intelligence/ http://www.ciblage-comportemental.net/blog/2009/10/27/the-maturation-of-data-intelligence/#comments Tue, 27 Oct 2009 06:02:48 +0000 Share http://www.ciblage-comportemental.net/blog/?p=2206 Companies are looking to build their own, large cookie pools. In some cases, these are companies with no real technology or mathematical expertise. The natural assumption is that by having large data sets, it would allow for informative ad decision making and that assumption is absolutely warranted. But again, we are only in the infancy stage when it comes to data intelligence and information decision making so it is important to understand all layers involved while pursuing the “data” path.

]]> http://www.ciblage-comportemental.net/blog/2009/10/27/the-maturation-of-data-intelligence/feed/ 0 Deconstructing Words To Find Consumer Intent http://www.ciblage-comportemental.net/blog/2009/08/12/deconstructing-words-to-find-consumer-intent/ http://www.ciblage-comportemental.net/blog/2009/08/12/deconstructing-words-to-find-consumer-intent/#comments Wed, 12 Aug 2009 17:04:43 +0000 Share http://www.ciblage-comportemental.net/blog/?p=1725 Une nouvelle technologie, TopicIntention, vient de voir le jour, conçue par la société OpenAmplify. Ils ont annoncé un partenariat avec Lothame ce qui a aiguillé ma curiosité. Du profiling comportemental sémantique basé sur des théories de déconstruction de mots et de phrase. Bref tout ce que j’aime…

]]> http://www.ciblage-comportemental.net/blog/2009/08/12/deconstructing-words-to-find-consumer-intent/feed/ 0 Getting to influencers the behavioral way http://www.ciblage-comportemental.net/blog/2008/05/29/getting-to-influencers-the-behavioral-way/ http://www.ciblage-comportemental.net/blog/2008/05/29/getting-to-influencers-the-behavioral-way/#comments Thu, 29 May 2008 19:24:53 +0000 Share http://www.ciblage-comportemental.net/blog/2008/05/29/getting-to-influencers-the-behavioral-way/ Comment toucher les « influencers » avec le ciblage comportemental dans l’univers du web 2.0 …

]]> http://www.ciblage-comportemental.net/blog/2008/05/29/getting-to-influencers-the-behavioral-way/feed/ 0 Social Networking Meets Behavioral Targeting http://www.ciblage-comportemental.net/blog/2008/03/26/social-networking-meets-behavioral-targeting/ http://www.ciblage-comportemental.net/blog/2008/03/26/social-networking-meets-behavioral-targeting/#comments Wed, 26 Mar 2008 07:49:12 +0000 Share http://www.ciblage-comportemental.net/blog/2008/03/26/social-networking-meets-behavioral-targeting/ Une interview du CEO de Lotame Solutions, technologie de ciblage comportemental. Il parle du lien entre les réseaux sociaux et la publicité comportementale… 

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