Archives pour la catégorie “Media6degrees”

26 04 2010

The New Publisher Revenue Stream: Data

Publié par Share dans Media6degrees, eXelate

Ad networks are focused on performance, and the way they deliver on performance is through data.  Sharing basic anonymous data about a browser (not PII) is more valuable to an ad network than being able to share a transparent site list. « Who a user is is becoming more important than where they are, » Mark Zagorski, CRO of Exelate recently told ClickZ. I couldn’t agree more.

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08 04 2010

The new advertising metrics

Publié par Share dans Media6degrees

Companies like Media6Degrees are looking at the social graph to target ads to friends of people they’ve categorized as valuable to an advertiser — and it works. As you might imagine, if you’re trying to reach avid cyclists, you might find that friends of theirs are also avid cyclists. And when looking at two avid cyclists who are not connected, finding people who are connected to both makes it highly likely that the link between the two is cycling.

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23 02 2010

Media6Degrees Expands Research Department with Hiring of Chief Scientist Claudia Perlich

Publié par Share dans Media6degrees

The leader in delivering scalable customized audiences to marketers based on online social connections, today announced that it has enlisted data analysis and machine-learning veteran Claudia Perlich as Chief Scientist.  The hiring enhances the company’s already world class research team, which is responsible for developing the data analysis and science that powers the company’s proprietary social targeting technology.

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01 12 2009

Improving the Performance of Display Advertising

Publié par Share dans Media6degrees

Using research from AT&T Labs that showed « any person in contact with an existing customer of a firm is three to five times more likely to respond to a message from the firm, » Media6Degrees founders saw a similar opportunity with the advent of the social Web.  At the heart of its technology are three primary components: a pixeled ( »tagged ») advertiser Web site, site visitors who demonstrate a certain degree of interaction ( »loyalty ») with this site, and anonymous user data collected by third-party social networking applications and shared with Media6Degrees. Once a loyal user has been identified, Media6Degrees looks at its user data to find and target advertising to their friends

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07 10 2009

Former Google Executive Named CEO of Media6Degrees

Publié par Share dans Media6degrees

Un nouveau patron pour cette belle société de techno américaine…

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10 09 2008

Socializing With Media6Degrees: Social Behavioral Data

Publié par Share dans Media6degrees

Tout savoir sur la société Media6Degrees et sa technologie comportementaledédiée au web 2.0…

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06 05 2008

New Firm Combines Social and Behavioral Ad Targeting

Publié par Share dans Media6degrees

La société Media6degrees, techno américaine de ciblage comportemental, vient de recruter son nouveau CEO, venu de Microsoft Adcenter. Leur méthodologie est, disons, assez particulière et probablement illégale sur le marché européen.

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