Archives pour la catégorie “Data Exchanges”

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27 10 2010

Candidate Apologizes For Using RapLeaf To Target Ads

Publié par Share dans Data Privacy (Données Personnelles), Rapleaf

New Hampshire Republican Senate hopeful Jim Bender apologized to a voter for targeting her online in his election campaign using controversial technologies from Internet data firm RapLeaf Inc.

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26 10 2010

The First Principle of Fairness in Ad Targeting

Publié par Share dans BlueKai

BlueKai and Efficient Frontier announced a pilot program that targets ads based on keywords that are inferred from consumer behavior across BlueKai’s network. It seems like a significant competitive development, since advertisers can now simply use their existing Google AdWords lists to program ad buying.

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26 10 2010

RapLeaf clarifies consumer data privacy position

Publié par Share dans Data Privacy (Données Personnelles), Rapleaf

Consumer data aggregator RapLeaf said this week that it has stopped transmission of Facebook IDs to ad networks and told consumers how to opt out of its data system following a Wall Street Journal investigation into consumer data privacy.

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25 10 2010

A Web Pioneer Profiles Users by Name

Publié par Share dans Rapleaf

An online tracking company called RapLeaf Inc. had correctly identified her as a conservative who is interested in Republican politics, has an interest in the Bible and contributes to political and environmental causes. Mrs. Twombly’s profile is part of RapLeaf’s rich trove of data, garnered from a variety of sources and which both political parties have tapped.

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21 10 2010

Rapleaf’s Web: How You Are Profiled on the Web

Publié par Share dans Rapleaf

Rapleaf’s database contains email addresses. Say an airline offers a discount coupon, as long as you provide your email. When you sign up for the coupon, the airline looks up your email address in Rapleaf’s database; Rapleaf confirms the email is valid by checking it against your profile in its database; and the airline knows it can send you its email newsletter.

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20 10 2010

Big Ideas around Big Problems in Big Data

Publié par Share dans Data Exchanges

Here are a handful of the Big Data insights I gleaned from the conference:

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19 10 2010

TARGUSinfo Recognizes Award Winners During the Interactive Insights Summit

Publié par Share dans Publicis, TargusInfo

« VivaKi is consistently ahead of the curve, » said McLenaghan. « In such a fast moving, multi-faceted environment, Audience On Demand establishes harmony between creative, data and media in order to identify, target and analyze audiences. VivaKi provides tremendous value for the Publicis Groupe media and digital agencies and their clients. »

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18 10 2010

Rapleaf and the Facebook Privacy Ruckus

Publié par Share dans Rapleaf

In the analog world of J.Crew catalogs and credit card purchases, credit bureaus like Experian built profiles on most of us. In the digital world, a new kind of digital data aggregator is spreading its tentacles on the web. The latest privacy-related dust-up at Facebook, sparked by a WSJ story, might be making Facebook the target of the consumer ire, but in my opinion, the real story centers around San Francisco-based Internet information aggregation company called Rapleaf.

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17 10 2010

Referrer URLs and Privacy Risks

Publié par Share dans Data Privacy (Données Personnelles), Facebook, Rapleaf

The Wall Street Journal’s recent article in the “What They Know” series discussed the problem of Facebook IDs being passed to ad networks.  This is a serious potential privacy risk – and most Facebook applications are impacted by this issue.

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14 10 2010

10 Data Commandments

Publié par Share dans Data Exchanges, Media Agencies (Agences Média)

Data targeting can make all the difference in a successful online campaign. But it takes more than just data. Many factors influence whether you’re helping (or hurting) your campaign.

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14 10 2010

Agencies Tool Up for Data-Driven Media Buying

Publié par Share dans DSP (Demand Side Platform), Data Exchanges, Media Agencies (Agences Média), Publicis

A recurring theme during New York’s Advertising Week last month was real-time, data-driven media buying, made possible through emerging technologies such as ad exchanges and demand-side platforms (DSPs.)

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13 10 2010

Big Money for Companies That Can Analyze Big Data

Publié par Share dans Algorythm, Data Exchanges

Three skills necessary for data-driven start-ups: data munging, the corralling and wrestling of data; modeling, the statistical analysis of data through algorithms; and visualization, the presentation of all the data. While all three are necessary for success, Driscoll believes that modeling and analysis through algorithms is what will determine winners and losers in Big Data.

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11 10 2010

Bizo Continues Rapid Growth & Now Supports Eight of the Top Ten B2B Advertisers

Publié par Share dans Bizo

In 2010, Bizo extended its leadership position by:

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07 10 2010

Transactions: The Next Big Data Category

Publié par Share dans Data Exchanges

Existing companies like Intuit are very well positioned to do amazing things if they can execute.  I’m not convinced they can, and rather convinced they can’t. Amazon has already been doing recommendations based on transaction streams.  But they haven’t leveraged it in a more general sense with more general kinds of transactions that are coupled with other data – such as location.

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07 10 2010

The black market for data

Publié par Share dans Data Exchanges

The publisher is in the game to make money, and the content (data) we provided them has inherent behavioral value. The result is experimentation with how that data can be used in a relatively open marketplace. Let’s hope for the best!

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06 10 2010

A peek into the future of digital display

Publié par Share dans DSP (Demand Side Platform), Data Exchanges, Traffiq

If you are around the display advertising business long enough — whether on the agency, publisher, or technology side — you tend to forget that the acronyms « DSP » and « RTB » didn’t even exist until recently. Now, we take for granted that we live in this « digital ecosystem, » surrounded by technology and data everywhere we look.

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06 10 2010

Why Some Publishers Still Don’t Sell Data — and Why More Should

Publié par Share dans Data Exchanges, Publishers (Editeurs)

Given the size of the data opportunity, it’s surprising how few publishers are taking advantage of it. Why don’t more publishers sell their data?

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30 09 2010

Underground Elephant Signs Multiyear Agreement with TARGUSinfo and Increases Its Market Share with Unparalleled Lead Contactability

Publié par Share dans TargusInfo

TARGUSinfo, the trusted provider of On-Demand Insight®, announced today a multi-year agreement to provide Underground Elephant, a leader in online marketing services, with On-Demand Lead Verification. Underground Elephant is now able to build even stronger and more profitable buyer relationships, as evidenced by its tremendous increase in daily search volume since signing the long-term deal.

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27 09 2010

Sociocast Launches Audience Platform and Partners With Real-Time Bidding Platform Companies to Deliver Real-Time Audiences to the Marketplace

Publié par Share dans Rapleaf, Sociocast

Sociocast, the real-time audience data company, today announced partnerships with BackType, OpenAmplify and RapLeaf and the launch of its private beta dashboard for publishers and content companies. The first platform to provide global, integrated audience insights, the Sociocast dashboard delivers actionable insights and measurement, in real-time, to help editorial and direct sales teams identify, engage and monetize audiences.

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27 09 2010

Is audience data more valuable than advertising inventory?

Publié par Share dans Lotame Solutions

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22 09 2010

TARGUSinfo Gets Analytical With Pulse 360

Publié par Share dans TargusInfo

TARGUSinfo, the trusted provider of On-Demand Insight®, announced today a new multi-year agreement to provide Pulse 360, a leader in data-driven performance advertising solutions, with AdAdvisor data to better target premium audiences and enable brands and direct response marketers to easily increase the effectiveness of their online  advertising budgets.

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21 09 2010

Bizo Gets Degree in Gendernomics

Publié par Share dans Bizo

Our data on time shows that businessmen wait until the afternoon to do what an online ad asks them to; while businesswomen react to ads the most in the morning.

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17 09 2010

What Advertisers Don’t See In Data Can Hurt Ad Campaigns

Publié par Share dans Data Exchanges

The company’s engineers also developed methods to find variables that correlate with behavior. « When you provide the correct tool sets, even when systems are very complex, people typically not familiar with technology become evangelists, » Bennett says. « We all know behavioral targeting and data works, but how do you show it to make people understand? »

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