Archives pour la catégorie “Rapleaf”

29 11 2010

Rapleaf Welcomes Ken Dreifach as General Counsel and Chief Privacy Officer

Publié par Share dans Data Exchanges, Rapleaf

“Ken brings to our team an in-depth knowledge of information privacy practices, and valuable strategic vision about incorporating privacy practices into business operations,” said Rapleaf’s CEO, Auren Hoffman.

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29 10 2010

Is Rapleaf Getting a Bum Rap?

Publié par Share dans Data Privacy (Données Personnelles), Rapleaf

« Their big differentiator is that they tie names and email addresses to online behavior. This allows them to build richer profiles, leveraging both online and offline data…They claim that they never share PII [personally identifiable information] with advertisers, but some sources are questioning the veracity of that claim. »

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27 10 2010

Candidate Apologizes For Using RapLeaf To Target Ads

Publié par Share dans Data Privacy (Données Personnelles), Rapleaf

New Hampshire Republican Senate hopeful Jim Bender apologized to a voter for targeting her online in his election campaign using controversial technologies from Internet data firm RapLeaf Inc.

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26 10 2010

RapLeaf clarifies consumer data privacy position

Publié par Share dans Data Privacy (Données Personnelles), Rapleaf

Consumer data aggregator RapLeaf said this week that it has stopped transmission of Facebook IDs to ad networks and told consumers how to opt out of its data system following a Wall Street Journal investigation into consumer data privacy.

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25 10 2010

A Web Pioneer Profiles Users by Name

Publié par Share dans Rapleaf

An online tracking company called RapLeaf Inc. had correctly identified her as a conservative who is interested in Republican politics, has an interest in the Bible and contributes to political and environmental causes. Mrs. Twombly’s profile is part of RapLeaf’s rich trove of data, garnered from a variety of sources and which both political parties have tapped.

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21 10 2010

Rapleaf’s Web: How You Are Profiled on the Web

Publié par Share dans Rapleaf

Rapleaf’s database contains email addresses. Say an airline offers a discount coupon, as long as you provide your email. When you sign up for the coupon, the airline looks up your email address in Rapleaf’s database; Rapleaf confirms the email is valid by checking it against your profile in its database; and the airline knows it can send you its email newsletter.

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18 10 2010

Rapleaf and the Facebook Privacy Ruckus

Publié par Share dans Rapleaf

In the analog world of J.Crew catalogs and credit card purchases, credit bureaus like Experian built profiles on most of us. In the digital world, a new kind of digital data aggregator is spreading its tentacles on the web. The latest privacy-related dust-up at Facebook, sparked by a WSJ story, might be making Facebook the target of the consumer ire, but in my opinion, the real story centers around San Francisco-based Internet information aggregation company called Rapleaf.

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17 10 2010

Referrer URLs and Privacy Risks

Publié par Share dans Data Privacy (Données Personnelles), Facebook, Rapleaf

The Wall Street Journal’s recent article in the “What They Know” series discussed the problem of Facebook IDs being passed to ad networks.  This is a serious potential privacy risk – and most Facebook applications are impacted by this issue.

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27 09 2010

Sociocast Launches Audience Platform and Partners With Real-Time Bidding Platform Companies to Deliver Real-Time Audiences to the Marketplace

Publié par Share dans Rapleaf, Sociocast

Sociocast, the real-time audience data company, today announced partnerships with BackType, OpenAmplify and RapLeaf and the launch of its private beta dashboard for publishers and content companies. The first platform to provide global, integrated audience insights, the Sociocast dashboard delivers actionable insights and measurement, in real-time, to help editorial and direct sales teams identify, engage and monetize audiences.

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31 08 2010

Why Flash Cookies Should Be Banned for Advertising

Publié par Share dans Data Privacy (Données Personnelles), Rapleaf

But one important difference is that flash cookies cannot be managed, located or removed by browser options. This means that your YouTube volume settings will remain even after you clear all your browser’s history and stored data.  This isn’t necessarily a bad thing, but the problems arise when this capability is used for advertising.

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20 07 2010

Anonymouse

Publié par Share dans Rapleaf

Privacy is an incredibly important issue to us at Rapleaf; it informs all our business and engineering decisions. Occasionally, privacy concerns can lead us to some really interesting engineering challenges. We love this: not only do we get to work on protecting our users’ privacy, we also get a chance to tackle ridiculously challenging problems—stuff no one else is working on. It’s a win-win situation. One recent effort that exemplifies this attitude at Rapleaf is our Anonymouse1 project.

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07 06 2010

How Businesses are Using Rapleaf

Publié par Share dans Rapleaf

The first step towards better marketing is a better understanding of your customers, and companies are using Rapleaf to discover the “Four Ws” of their audience in order to personalize interactions

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28 05 2010

What You Don’t Know about Your Online Reputation Can Hurt You

Publié par Share dans Rapleaf

The social graph reveals behavior patterns related to what you like, what you don’t like, what you want, what you don’t want, etc.. Rapleaf presents the service as a marketing tool–enabling companies to target marketing efforts more intelligently, and with more precision than base demographics like age, gender, or location

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