Archives pour la catégorie “TargusInfo”

19 10 2010

TARGUSinfo Recognizes Award Winners During the Interactive Insights Summit

Publié par Share dans Publicis, TargusInfo

« VivaKi is consistently ahead of the curve, » said McLenaghan. « In such a fast moving, multi-faceted environment, Audience On Demand establishes harmony between creative, data and media in order to identify, target and analyze audiences. VivaKi provides tremendous value for the Publicis Groupe media and digital agencies and their clients. »

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30 09 2010

Underground Elephant Signs Multiyear Agreement with TARGUSinfo and Increases Its Market Share with Unparalleled Lead Contactability

Publié par Share dans TargusInfo

TARGUSinfo, the trusted provider of On-Demand Insight®, announced today a multi-year agreement to provide Underground Elephant, a leader in online marketing services, with On-Demand Lead Verification. Underground Elephant is now able to build even stronger and more profitable buyer relationships, as evidenced by its tremendous increase in daily search volume since signing the long-term deal.

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22 09 2010

TARGUSinfo Gets Analytical With Pulse 360

Publié par Share dans TargusInfo

TARGUSinfo, the trusted provider of On-Demand Insight®, announced today a new multi-year agreement to provide Pulse 360, a leader in data-driven performance advertising solutions, with AdAdvisor data to better target premium audiences and enable brands and direct response marketers to easily increase the effectiveness of their online  advertising budgets.

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14 09 2010

Metamarkets Integrates AdAdvisor Data to Deliver Real-Time Price Discovery to Global Media Companies

Publié par Share dans TargusInfo

TARGUSinfo, the trusted provider of On-Demand Insight®, announced today a new multi-year agreement to provide Metamarkets, the leading real-time provider of media price discovery data,  access to the robust AdAdvisor offline data to enable real-time inventory insight and enrichment for global media companies.

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26 08 2010

Adap.tv Chooses AdAdvisor® to Support Launch of Brand Impact Offering for Online Video Advertising Marketplace

Publié par Share dans Adapt.tv, TargusInfo

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27 07 2010

Datamark Selects TARGUSinfo to Improve Lead Contactability for Education Market

Publié par Share dans TargusInfo

TARGUSinfo, the trusted leader in On-Demand Insight(R) linking billions of consumer and business attributes in real time, will help improve Datamark’s ability to contact the hundreds of thousands of leads it manages for its client institutions.

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09 06 2010

Rocket Fuel Inc. Teams With TARGUSinfo to Showcase Top 10 CPG Brand Case Study Results at DigiDay:TARGET and Digital Publishing

Publié par Share dans Rocket Fuel, TargusInfo

Rocket Fuel and TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, will showcase the companies’ collaborative effort that generated a lift of over 7% for unaided brand awareness for a top 10 CPG company.

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10 03 2010

Demdex Helps Entertainment Advertiser Improve Display Ad Targeting

Publié par Share dans Demdex, TargusInfo

Demdex helps leading advertising agencies, media companies, and advertisers efficiently manage and leverage their audience data by creating a “Behavioral Bank” full of robust user profiles with data captured from each client’s Web properties and third-party data purchases. With the integration of TARGUSinfo AdAdvisor data, Demdex clients can now have turnkey access to verified demographic, psychographic and product interest data on nearly 50% of their online visitors.

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23 02 2010

Driving Customer Acquisition through Real-Time Analytics at First-Ever Scoring Summit

Publié par Share dans TargusInfo

Now that leveraging analytics for outbound marketing is commonplace, using real-time analytics to acquire inbound leads or target display advertising has become the next frontier.

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18 11 2009

Invite Media Helps Agencies Target Verified Audiences by Partnering with AdAdvisor from TARGUSinfo

Publié par Share dans TargusInfo

Through this partnership, leading advertising agencies leveraging Invite Media’s Bid Manager platform will have an opportunity to access AdAdvisor data in real-time through a streamlined web interface and apply this data against the highly liquid inventory sources of advertising exchanges.

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