Archives pour la catégorie “Data Privacy (Données Personnelles)”

Proctection des données personnelles des internautes

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11 08 2010

Do You Really Think Online Privacy Exists?

Publié par Share dans Data Privacy (Données Personnelles)

Personalized ads provide convenience, but it means companies know everything about consumers, from what search queries they make to the coffee they drink to the books downloaded from Amazon onto their Kindles. The information is indexed, downloaded and cross-referenced.

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10 08 2010

Google Torn Over Personal Data Use

Publié par Share dans Data Privacy (Données Personnelles), Google

The Wall Street Journal has obtained a “confidential,” seven-page Google “vision statement,” which agonized over the issue of online privacy, and what liberties it should take with the vast amount of personal and behavioral data it collects from consumers.

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06 08 2010

The Big Interview with Sir Martin Sorrell

Publié par Share dans Data Privacy (Données Personnelles)

In an interview with WSJ’s Alan Murray, WPP CEO Sir Martin Sorrell conceded that advertisers must do better to inform customers about the tracking and mapping of online behavior. On the U.S. economy, he characterized the last 6-7 months as « America Bites Back » but wonders how long the recovery will last.

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27 07 2010

FTC Considers Do-Not-Track List

Publié par Share dans Data Privacy (Données Personnelles)

The Federal Trade Commission is considering proposing a do-not-track mechanism that would allow consumers to easily opt out of all behavioral targeting, chairman Jon Leibowitz told lawmakers on Tuesday.

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20 07 2010

Moms Share More Data – If the Price is Right

Publié par Share dans Data Privacy (Données Personnelles), Emailing

More than 60% of moms said they would provide information about themselves to a trusted brand if it meant they would receive more personalized content. Seven in 10 of these women even said they would share certain information about their children if it meant they could get more relevant e-mail offers from their preferred brands.

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20 07 2010

When Facial Recognition Meets Check In

Publié par Share dans Data Privacy (Données Personnelles), Geo-localisation, Mobile (Téléphone Portable)

In short, Apple is not tracking individuals with the data. « When a customer’s device sends Wi-Fi, cell tower, GPS, or diagnostic location information to Apple, it does not include any information identifying the particular device or user, » Apple General Counsel Bruce Sewell said. Information that is collected is maintained for six months. Location-based data that is passed on to partners is converted into zip codes

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19 07 2010

New Privacy Bill Released, House To Consider Thursday

Publié par Share dans Data Privacy (Données Personnelles)

Rep. Bobby Rush (D-Ill.) unveiled a privacy bill on Monday that would require companies to obtain people’s opt-in consent before disclosing their personal information to third parties in some circumstances.

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14 07 2010

IAB To FTC: The Kids Are Alright

Publié par Share dans Data Privacy (Données Personnelles), IAB

The IAB argues that any new rules restricting ad networks’ ability to collect data for behavioral targeting, or defining IP addresses as personal information, would conflict with the goal of the Children’s Online Privacy Protection Act. That law requires Web site operators to obtain parents’ consent before collecting personal information from children under 13.

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08 07 2010

Validation from the Security Community

Publié par Share dans Better Advertising

Better Advertising has been named one of the “Top 25 Startups Revolutionizing Computer Forensics & Security” by Blog-O-Forensics. The list is comprised of companies using “revolutionary techniques to protect and secure both individual identities and personal or business data.”

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08 07 2010

How to deal with the privacy problem

Publié par Share dans Data Privacy (Données Personnelles)

Article Highlights:

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07 07 2010

What the New IAB Guidelines Mean for Behavioral Targeting

Publié par Share dans Data Privacy (Données Personnelles), IAB

Recently, the Interactive Advertising Bureau (IAB) released the final « Networks & Exchanges Quality Assurance Guidelines, » a document that standardizes the information networks and exchanges provide to advertisers, allows more visibility into the inventory being sold, and ensures brands a higher level of safety.

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07 07 2010

Mexico’s Data Protection Law Takes Effect

Publié par Share dans Data Privacy (Données Personnelles)

This new law regulates the legitimate collection, processing and disclosure of personal data held by the private sector. Its purpose is to ensure that privacy and the right to informational self-determination of individuals are guaranteed.

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02 07 2010

Make It More About Value Than Privacy

Publié par Share dans Data Privacy (Données Personnelles), Mobile (Téléphone Portable)

Too much of the targeting industry comes at the privacy issue itself from the wrong angle. Instead of focusing on how to minimize, mollify or deflect concerns over « tracking, » start by demonstrating (not just claiming) the value of targeting technologies to the consumer. When trust and value are established in a relationship — any relationship — privacy doesn’t appear to be as big a concern.

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29 06 2010

EU Request To Retain User Data From Search Engines Sparks Widespread Anger

Publié par Share dans Data Privacy (Données Personnelles)

His aim was to protect children from abusers and paedophiles lurking on the web by requesting that user data from search engines be stored and used by governments to track sexual offenders.

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28 06 2010

Ad Industry Fights to Stop Stronger FTC and Wins – For Now

Publié par Share dans Data Privacy (Données Personnelles)

Mike Zaneis, the IAB’s VP of public policy, said this was the « number one legislative priority » for the trade group. Despite the fact that online privacy legislation has made more headlines, Zaneis described the inclusion of the FTC provision in the financial regulatory reform bill as the « one legislative vehicle that was moving and had at least a likelihood of passing. » If the FTC is given the broader authority, it could « just move unilaterally, » making the threat of overreaching privacy legislation moot.

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24 06 2010

Optimizing User Choice: The Continuing Adventures Of Opt-Out Man

Publié par Share dans Data Privacy (Données Personnelles)

When I do a simple search of « opt-out, » I get a morass of results from all over the online environment of networks, news, vendors and organizations. Wikipedia’s opt-out entry leads the list, but its short piece is focused more on telemarketing and email than display targeting.

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24 06 2010

Turn First DSP to Partner with Better Advertising

Publié par Share dans Better Advertising, Turn Smart

Turn Inc., the smart platform for digital advertising, today announced its partnership with Better Advertising, whose platform enables advertisers, their partners and industry associations to be more transparent in how consumer data is collected and used for online advertising. As the first demand-side platform (DSP) to join Better Advertising’s industry leading partners, Turn will advance the transparency and consumer privacy protection that the world’s largest agencies and brands demand.

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23 06 2010

Renegotiating the ‘Submit Button’ Contract

Publié par Share dans Data Privacy (Données Personnelles)

The primary argument in favor of behavioral targeting is that surfers will only see relevant ads. This is a value-add in exchange for what many see as a loss of privacy.

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22 06 2010

EU to Update Data Privacy and Protection Rules

Publié par Share dans Data Privacy (Données Personnelles)

Specifically mentioning consumer data usage for behavioral advertising, the Commission’s VP responsible for Justice, Fundamental Rights and Citizenship, Viviane Reding, told an audience in Brussels that rules governing data privacy and security are outdated.

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20 06 2010

Bringing the “Power I” to Life. Better Advertising’s Assurance Platform Launches!

Publié par Share dans Better Advertising

There’s been a lot of discussion and good thinking about how to balance the importance of transparency to consumers with keeping the online advertising ecosystem growing. Today we take a key next step.  Our Design Partners will begin rolling out our first campaigns with Better Advertising powering their Power I icon implementation

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16 06 2010

Google Wi-Fi Data Collection Discussed by 30 Attorneys General

Publié par Share dans Data Privacy (Données Personnelles)

Google Inc.’s collection of data via Wi-Fi networks was the subject of a conference call among law enforcement officials from 30 U.S. states, according to Connecticut Attorney General Richard Blumenthal.

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06 06 2010

Yahoo Pulse Beats Google Buzz with Facebook and Privacy

Publié par Share dans Data Privacy (Données Personnelles), Facebook, Yahoo!

A new service called Yahoo Pulse will one-up Google Buzz by offering privacy tools and integration with Facebook newsfeeds on the Yahoo home page

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03 06 2010

Dead internet ideas: The « right » to target

Publié par Share dans Data Privacy (Données Personnelles)

I’m not calling from us to walk away from audience buying, not at all. I’m just saying we’ve got to restore some sanity and find some balance. The landscape that we are destroying right now is the one that we’ll need to live in and profit from for years to come, so take care of the earth that you live in.

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