Archives pour la catégorie “Data Privacy (Données Personnelles)”

Proctection des données personnelles des internautes

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07 12 2010

Microsoft to Add ‘Tracking Protection’ to Web Browser

Publié par Share dans Data Privacy (Données Personnelles), Microsoft

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06 12 2010

Quantcast And Clearspring Settle Class-Action Suits Over Flash Cookie Tracking

Publié par Share dans Data Privacy (Données Personnelles)

Web measurement company Quantcast and widget maker Clearspring have agreed to pay $2.4 million to settle two class-action lawsuits alleging that they violated people’s online privacy by using Flash cookies for tracking.

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03 12 2010

Some Data-Miners Ready to Reveal What They Know

Publié par Share dans Data Exchanges, Data Privacy (Données Personnelles)

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03 12 2010

Who Would Suffer The Most (And Least) Under Do Not Track

Publié par Share dans Data Privacy (Données Personnelles)

While many major publishers, ad networks and ad agencies have been united in their opposition to the idea of a FTC’s “Do Not Track” button, not all of these players would be impacted equally if Do Not Track were to be implemented. Publishers still rely mostly on contextual ads on their sites, while Do Not Track would cause the most disruption in the world of behavioral targeted advertising.

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03 12 2010

CEO Blog: Oh, The Horror

Publié par Share dans DSP (Demand Side Platform), Data Privacy (Données Personnelles), Technology

Some websites are actually reaching back through your browser to inspect your surfing history without your knowledge or consent.  At Krux we maintain a list of nefarious web data collection practices that need to be extinguished, and this one has been at the top for some time. At least one DSP has been using the technique under the cover of ‘data quality testing.’

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03 12 2010

The Week That Was: Privacy Potpourri

Publié par Share dans Data Privacy (Données Personnelles)

The cacophony of voices on all sides of this issue — and the relentless posturing — has only begun. It seems clear that the FTC is calling for a more unified and simplified approach to an online ad system that has been defined in recent years by its obtuseness, complexity and fragmentation. What should be the industry’s next steps?

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02 12 2010

Collaborate for the Consumer! Here Comes the Open Data Partnership

Publié par Share dans Better Advertising, Data Privacy (Données Personnelles)

ODP is a market-wide collaboration that enables solutions providers—ad networks, exchanges, data aggregators and others—to integrate their data into the Better Advertising notice experience, both in-ad and on publisher pages, so consumers can interact directly with each provider’s segmentation information in one easy-to-use portal.

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01 12 2010

FTC Wants Do-Not-Track for Online Ads

Publié par Share dans Data Privacy (Données Personnelles)

The Federal Trade Commission wants a Do-Not-Track program for online advertising. The stunning recommendation comes just as the online ad industry readies a broad-reaching self-regulatory initiative in response to the FTC’s own guidelines for online behavioral ad practices. The industry has been too slow to act, said the agency.

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28 11 2010

Hiding Online Footprints

Publié par Share dans Data Privacy (Données Personnelles)

Mike Zaneis, senior vice president at the Interactive Advertising Bureau, said « we’ve built the functional equivalent of do-not-track. » However, those 58 companies are only a portion of the tracking industry. Earlier this year, the Journal found 131 companies that installed tracking tools on computers of visitors to the top 50 U.S. websites. Former ad executive Jim Brock has compiled a list of 274 companies on his website, PrivacyChoice.org, that use tracking technology.

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26 11 2010

Google wants to know all about YOU

Publié par Share dans Data Privacy (Données Personnelles), Google

Behavioural targeting is one small step from behavioural modification. Sure, this might be a bit thick on the tin foil, but worth considering none-the-less.

Let us take what we know and start to look at the full range of data gathering points now in place;

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26 11 2010

Australia: Industry bodies to set rules for online behavioural targeting

Publié par Share dans Data Privacy (Données Personnelles)

Key advertising industry bodies are to come together to create industry guideliens on the fast growing practice of online behavioural targeting. The group includes the Australian Association of National Advertisers (AANA), Australian Direct Marketing Association (ADMA), The Communications Council, Interactive Advertising Bureau (IAB), Internet Industry Association (IIA) and Media Federation of Australia (MFA).

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23 11 2010

Privacy Groups Ask For Greater Oversight Of Pharma Ad Targeting

Publié par Share dans Data Privacy (Données Personnelles)

A coalition of privacy groups and other advocates are asking the Federal Trade Commission to probe whether online health marketers engage in deceptive practices by tracking users across the Web in order to serve them targeted ads.

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22 11 2010

Court Rules Against Arbitration In Lawsuit Vs. ISP Stemming From NebuAd Partnership

Publié par Share dans Data Privacy (Données Personnelles), Deep Packet Inspection, NebuAd

Privacy advocates and lawmakers criticized the company, saying that its technology was more intrusive than older forms of behavioral targeting because ISPs could provide data about everything consumers did online — including their search activity and visits to non-commercial sites.

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22 11 2010

EU Chews on Web Cookies

Publié par Share dans Data Privacy (Données Personnelles)

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22 11 2010

Online Ad Industry Puts Forward Options to Self-Regulate

Publié par Share dans Data Privacy (Données Personnelles)

The online ad industry is stepping up to the growing risk that Congress will likely look at – and possibly implement – new regulations that would impact online behavior tracking. The industry is taking the time-honored route of trying to head off regulation by offering to self-regulate.

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22 11 2010

Better Advertising Raises $9.5M In Growth Capital

Publié par Share dans Better Advertising

Better Advertising is the first and currently only company designated as an Approved Provider of compliance services for the Self-Regulatory Principles for Online Behavioral Advertising (the Principles) of the Digital Advertising Alliance. This includes the ability to deliver the Advertising Option (or Forward I) Icon on behalf of companies who are participating in the self-regulatory program.

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18 11 2010

Names You Need To Know in 2011: Bynamite

Publié par Share dans Data Privacy (Données Personnelles)

It offers a free download that tracks advertisers’ tracking you, and presents you with your profile of interests as advertisers see it. Mine at right, based on my Web surfing and Amazon purchases, reveals an obsession with tech and biz (which is perhaps why the Google ad network preferences page is convinced I’m male). It also identifies the ad network manager that assigned a particular interest (Google, Yahoo, eXelate, and Lomate appear most frequently in my list.)

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18 11 2010

News Roundup 11/17/10

Publié par Share dans Data Privacy (Données Personnelles)

Once again, we’ve had a busy past two weeks in the world of online media and privacy.

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18 11 2010

Is Kinect the Precursor to Next-gen Kinetic-based Ads?

Publié par Share dans Data Privacy (Données Personnelles), Games Console (Consoles de Jeux)

The gaming device’s camera could pass data to advertisers about its users, such as how they look, what they wear and even speak. Even more detailed information may be possible, such as the number of people are in a room when an ad is show and how they react to it. Or how engaged, exactly, are they with that game.

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17 11 2010

Behaviorally Targeted Pilot Aims To Educate Consumers

Publié par Share dans Data Privacy (Données Personnelles), TRUSTe

More than half of site visitors who saw the icon and clicked through to the opt-out and control process admitted they found the notice helpful. Only 1% chose to opt out of all advertising networks, and 0.3% chose to make small changes to their preferences. More than 40% consistently chose to maintain existing preference settings.

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16 11 2010

Consumers Find Behavioral Advertising Choices Compelling With TRUSTe TRUSTed Ads Privacy Platform

Publié par Share dans TRUSTe

More than half of the respondents felt that the intuitive, clickable icon was helpful in making an informed decision by providing immediate information about behavioral advertising and their privacy choices. Other significant findings of the pilot included:

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14 11 2010

The Advertising Option Icon is More Than Just an Opt-Out

Publié par Share dans Data Privacy (Données Personnelles)

In the strictest sense, if a consumer has opted-out, they shouldn’t get a behaviorally targeted ad, icon or no-icon.  We’re already seeing our clients using the icon more broadly (and it’s not just to simplify operations of ad serving).  The minimum requirements are clear: all advertisements that are targeted based on 3rd party behavioral data, or that collect such information for later use, must include the Advertising Option Icon.

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12 11 2010

Is A ‘Privacy Czar’ On The Way?

Publié par Share dans Data Privacy (Données Personnelles)

It looks as if the recent public scrutiny of online privacy and data collection, including controversial reports on the issue from the Wall Street Journal, have rattled the Obama Administration. The Journal itself reports this morning that the White House is about to unveil new legal proposals to control the industry and suggest a new watchdog to oversee Internet privacy.

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