Archives pour la catégorie “Better Advertising”

02 12 2010

Collaborate for the Consumer! Here Comes the Open Data Partnership

Publié par Share dans Better Advertising, Data Privacy (Données Personnelles)

ODP is a market-wide collaboration that enables solutions providers—ad networks, exchanges, data aggregators and others—to integrate their data into the Better Advertising notice experience, both in-ad and on publisher pages, so consumers can interact directly with each provider’s segmentation information in one easy-to-use portal.

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22 11 2010

Better Advertising Raises $9.5M In Growth Capital

Publié par Share dans Better Advertising

Better Advertising is the first and currently only company designated as an Approved Provider of compliance services for the Self-Regulatory Principles for Online Behavioral Advertising (the Principles) of the Digital Advertising Alliance. This includes the ability to deliver the Advertising Option (or Forward I) Icon on behalf of companies who are participating in the self-regulatory program.

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03 11 2010

RESEARCH: consumers feel better about brands that give them transparency and control over ads

Publié par Share dans Better Advertising, Data Privacy (Données Personnelles)

Highlights:

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06 10 2010

Should Behavioral Targeting Be Opt-In?

Publié par Share dans Better Advertising

Beginning next year, the Council of Better Business Bureaus and Direct Marketing Associate will enforce compliance. The groups plan to promote adoption by businesses through a national education campaign.

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08 07 2010

Validation from the Security Community

Publié par Share dans Better Advertising

Better Advertising has been named one of the “Top 25 Startups Revolutionizing Computer Forensics & Security” by Blog-O-Forensics. The list is comprised of companies using “revolutionary techniques to protect and secure both individual identities and personal or business data.”

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24 06 2010

Turn First DSP to Partner with Better Advertising

Publié par Share dans Better Advertising, Turn Smart

Turn Inc., the smart platform for digital advertising, today announced its partnership with Better Advertising, whose platform enables advertisers, their partners and industry associations to be more transparent in how consumer data is collected and used for online advertising. As the first demand-side platform (DSP) to join Better Advertising’s industry leading partners, Turn will advance the transparency and consumer privacy protection that the world’s largest agencies and brands demand.

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20 06 2010

Bringing the “Power I” to Life. Better Advertising’s Assurance Platform Launches!

Publié par Share dans Better Advertising

There’s been a lot of discussion and good thinking about how to balance the importance of transparency to consumers with keeping the online advertising ecosystem growing. Today we take a key next step.  Our Design Partners will begin rolling out our first campaigns with Better Advertising powering their Power I icon implementation

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03 05 2010

The Impact of Privacy Concerns on Online Advertising – A Turning Point For The Industry

Publié par Share dans Better Advertising

Today, The Ponemon Institute is releasing a benchmarking study of online advertisers entitled: “Economic Impact of Privacy on Online Behavioral Advertising.” It’s a very robust piece of research, and the findings are pretty staggering

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14 04 2010

IAB and NAI Release Specs for Online Behavioral Advertising Notice

Publié par Share dans Better Advertising, IAB

Another key step in the rollout of the Cross-Industry Self-Regulatory Program for Online Behavioral Advertising today.  The IAB and NAI jointly announced their CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads.

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26 03 2010

Agencies Test Industry’s New ‘You Are Being Targeted’ Icon

Publié par Share dans Better Advertising

As part of an industry-wide campaign to discourage new privacy laws, online ad agencies are planning to debut the new behavioral targeting icons in approximately four weeks. Cadreon, a buying platform of Interpublic Group’s Mediabrands, will participate in the first phrase of the rollout with a campaign for Microsoft.

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