Behavioral Advertising / Publicité Comportementale » Data Privacy (Données Personnelles)

Behavioral Advertising / Publicité Comportementale » Data Privacy (Données Personnelles) http://www.ciblage-comportemental.net/blog Alain Sanjaume blog's, Senior European Consultant, eXelate Fri, 09 Dec 2011 08:33:41 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Microsoft to Add ‘Tracking Protection’ to Web Browser http://www.ciblage-comportemental.net/blog/2010/12/07/microsoft-to-add-tracking-protection-to-web-browser/ http://www.ciblage-comportemental.net/blog/2010/12/07/microsoft-to-add-tracking-protection-to-web-browser/#comments Tue, 07 Dec 2010 19:29:45 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5909

The software giant said the next version of its browser, Internet Explorer 9, will allow users to stop certain websites and tracking companies from gathering information about them. Users will be able to subscribe to something called « tracking protection lists »—lists of the Web addresses used by tracking companie.

]]> http://www.ciblage-comportemental.net/blog/2010/12/07/microsoft-to-add-tracking-protection-to-web-browser/feed/ 0 Quantcast And Clearspring Settle Class-Action Suits Over Flash Cookie Tracking http://www.ciblage-comportemental.net/blog/2010/12/06/quantcast-and-clearspring-settle-class-action-suits-over-flash-cookie-tracking/ http://www.ciblage-comportemental.net/blog/2010/12/06/quantcast-and-clearspring-settle-class-action-suits-over-flash-cookie-tracking/#comments Mon, 06 Dec 2010 18:21:52 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5898 Web measurement company Quantcast and widget maker Clearspring have agreed to pay $2.4 million to settle two class-action lawsuits alleging that they violated people’s online privacy by using Flash cookies for tracking.

]]> http://www.ciblage-comportemental.net/blog/2010/12/06/quantcast-and-clearspring-settle-class-action-suits-over-flash-cookie-tracking/feed/ 0 Some Data-Miners Ready to Reveal What They Know http://www.ciblage-comportemental.net/blog/2010/12/03/some-data-miners-ready-to-reveal-what-they-know/ http://www.ciblage-comportemental.net/blog/2010/12/03/some-data-miners-ready-to-reveal-what-they-know/#comments Fri, 03 Dec 2010 21:48:49 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5857

Called the Open Data Partnership, it will allow consumers to edit the interests, demographics and other profile information collected about them. It also will allow people to choose to not be tracked at all.

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/some-data-miners-ready-to-reveal-what-they-know/feed/ 0 Who Would Suffer The Most (And Least) Under Do Not Track http://www.ciblage-comportemental.net/blog/2010/12/03/who-would-suffer-the-most-and-least-under-do-not-track/ http://www.ciblage-comportemental.net/blog/2010/12/03/who-would-suffer-the-most-and-least-under-do-not-track/#comments Fri, 03 Dec 2010 06:19:40 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5885 While many major publishers, ad networks and ad agencies have been united in their opposition to the idea of a FTC’s “Do Not Track” button, not all of these players would be impacted equally if Do Not Track were to be implemented. Publishers still rely mostly on contextual ads on their sites, while Do Not Track would cause the most disruption in the world of behavioral targeted advertising.

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/who-would-suffer-the-most-and-least-under-do-not-track/feed/ 0 CEO Blog: Oh, The Horror http://www.ciblage-comportemental.net/blog/2010/12/03/ceo-blog-oh-the-horror/ http://www.ciblage-comportemental.net/blog/2010/12/03/ceo-blog-oh-the-horror/#comments Fri, 03 Dec 2010 06:09:21 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5881 Some websites are actually reaching back through your browser to inspect your surfing history without your knowledge or consent. At Krux we maintain a list of nefarious web data collection practices that need to be extinguished, and this one has been at the top for some time. At least one DSP has been using the technique under the cover of ‘data quality testing.’

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/ceo-blog-oh-the-horror/feed/ 0 The Week That Was: Privacy Potpourri http://www.ciblage-comportemental.net/blog/2010/12/03/the-week-that-was-privacy-potpourri/ http://www.ciblage-comportemental.net/blog/2010/12/03/the-week-that-was-privacy-potpourri/#comments Fri, 03 Dec 2010 06:00:10 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5878 The cacophony of voices on all sides of this issue — and the relentless posturing — has only begun. It seems clear that the FTC is calling for a more unified and simplified approach to an online ad system that has been defined in recent years by its obtuseness, complexity and fragmentation. What should be the industry’s next steps?

]]> http://www.ciblage-comportemental.net/blog/2010/12/03/the-week-that-was-privacy-potpourri/feed/ 0 Collaborate for the Consumer! Here Comes the Open Data Partnership http://www.ciblage-comportemental.net/blog/2010/12/02/collaborate-for-the-consumer-here-comes-the-open-data-partnership/ http://www.ciblage-comportemental.net/blog/2010/12/02/collaborate-for-the-consumer-here-comes-the-open-data-partnership/#comments Thu, 02 Dec 2010 05:35:10 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5850 ODP is a market-wide collaboration that enables solutions providers—ad networks, exchanges, data aggregators and others—to integrate their data into the Better Advertising notice experience, both in-ad and on publisher pages, so consumers can interact directly with each provider’s segmentation information in one easy-to-use portal.

]]> http://www.ciblage-comportemental.net/blog/2010/12/02/collaborate-for-the-consumer-here-comes-the-open-data-partnership/feed/ 0 FTC Wants Do-Not-Track for Online Ads http://www.ciblage-comportemental.net/blog/2010/12/01/ftc-wants-do-not-track-for-online-ads/ http://www.ciblage-comportemental.net/blog/2010/12/01/ftc-wants-do-not-track-for-online-ads/#comments Wed, 01 Dec 2010 05:01:58 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5835 The Federal Trade Commission wants a Do-Not-Track program for online advertising. The stunning recommendation comes just as the online ad industry readies a broad-reaching self-regulatory initiative in response to the FTC’s own guidelines for online behavioral ad practices. The industry has been too slow to act, said the agency.

]]> http://www.ciblage-comportemental.net/blog/2010/12/01/ftc-wants-do-not-track-for-online-ads/feed/ 0 Hiding Online Footprints http://www.ciblage-comportemental.net/blog/2010/11/28/hiding-online-footprints/ http://www.ciblage-comportemental.net/blog/2010/11/28/hiding-online-footprints/#comments Sun, 28 Nov 2010 13:18:17 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5786 Mike Zaneis, senior vice president at the Interactive Advertising Bureau, said « we’ve built the functional equivalent of do-not-track. » However, those 58 companies are only a portion of the tracking industry. Earlier this year, the Journal found 131 companies that installed tracking tools on computers of visitors to the top 50 U.S. websites. Former ad executive Jim Brock has compiled a list of 274 companies on his website, PrivacyChoice.org, that use tracking technology.

]]> http://www.ciblage-comportemental.net/blog/2010/11/28/hiding-online-footprints/feed/ 0 Google wants to know all about YOU http://www.ciblage-comportemental.net/blog/2010/11/26/google-wants-to-know-all-about-you/ http://www.ciblage-comportemental.net/blog/2010/11/26/google-wants-to-know-all-about-you/#comments Fri, 26 Nov 2010 12:36:19 +0000 Share http://www.ciblage-comportemental.net/blog/?p=5760 Behavioural targeting is one small step from behavioural modification. Sure, this might be a bit thick on the tin foil, but worth considering none-the-less.

Let us take what we know and start to look at the full range of data gathering points now in place;

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