Archives pour la catégorie “NAI”

24 03 2010

NAI Stats: Behavioral Targeting Is Pure Gold

Publié par Share dans Best Off, Key Figures (Chiffres Clés), NAI

According to the latest research by the National Advertising Initiative, the eggs are more golden than ever. In its first-ever study of the pricing and effectiveness of behaviorally targeted advertising, data from 12 major ad networks showed that such marketing garnered 2.68 times as much revenue per ad as its non-targeted “run of network” cousin.

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13 05 2009

eXelate, the First and Largest Targeting Data Exchange, Joins NAI

Publié par Share dans NAI, eXelate

eXelate, the creator of the world’s first and largest exchange for targeting data, today announced that the company has joined the Network Advertising Initiative (NAI), a coalition of leading online advertising companies that have established standards for protecting Web consumer privacy with respect to online adverting practices.

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