Archives pour la catégorie “Data Privacy (Données Personnelles)”

Proctection des données personnelles des internautes

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12 11 2010

Europe Revisiting Privacy Laws is Opportunity, Not Catastrophe

Publié par Share dans Data Privacy (Données Personnelles)

Fundamentally, the report admits that the European approach of vague top-down principles with little practical guidance has failed to protect consumers, and has placed unnecessary constraints on businesses that collect and process personal data. The report notes that the Directive as currently deployed unduly restricts data flows not just within Europe, but worldwide.

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10 11 2010

Stage Set for Showdown on Online Privacy

Publié par Share dans Data Privacy (Données Personnelles)

After “do not call” lists became popular, more than 90 percent of people who signed up reported fewer annoying telemarketing calls. Now, privacy advocates are pushing for a similar “do not track” feature that would let Internet users tell Web sites to stop surreptitiously tracking their online habits and collecting clues about age, salary, health, location and leisure activities.

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05 11 2010

Transparency Is The Only Policy

Publié par Share dans Data Privacy (Données Personnelles)

In other words, transparency is a selling point. It is a way for brands to engender trust rather than risk suspicion.  In fact, he warned that mealy-mouthed attempts to hide what a marketer is doing online with data runs the risk of breaching trust. « Consumers have better tools than the publisher or network right now, » he said. If companies are keeping secrets from consumers because they are afraid that it will appear suspect to the user, then perhaps the company should reconsider doing it at all.

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05 11 2010

Another EU Proposal Targets Social Networks and Behavioral Ads

Publié par Share dans Data Privacy (Données Personnelles)

« Social networking sites, with hundreds of millions of members spread across the globe, are perhaps the most obvious, but not the only, example of this phenomenon, » said the Communication, adding, « Ways of collecting personal data have become increasingly elaborated and less easily detectable…. Both the proliferation of actors involved in the provision of behavioral advertising and the technological complexity of the practice make it difficult for an individual to know and understand if personal data are being collected, by whom, and for what purpose. »

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04 11 2010

Online behavior tracking and privacy: 7 worst-case scenarios

Publié par Share dans Data Privacy (Données Personnelles)

According to an informal survey by the Interactive Advertising Bureau (IAB), more than 80 percent of advertising campaigns in 2009 involved tracking of some sort. The advertising business, in short, loves online tracking just about as much as privacy advocates hate it.

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04 11 2010

Europe Continues to Grapple With Messy Cookie Law Situation

Publié par Share dans Data Privacy (Données Personnelles)

Cookies form the backbone of online advertising, enabling practices such as behavioral targeting and segmentation, but also basic functions including frequency capping and campaign reporting. If European governments implement a prior consent opt-in requirement for these cookies, the implications for the online advertising industry could be severe.

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03 11 2010

RESEARCH: consumers feel better about brands that give them transparency and control over ads

Publié par Share dans Better Advertising, Data Privacy (Données Personnelles)

Highlights:

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30 10 2010

Three Ways Privacy Could Go…

Publié par Share dans Data Privacy (Données Personnelles)

When consumers are given real, easy to understand information about BT targeting, they are generally satisfied with the explanations and don’t opt out

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29 10 2010

Is Rapleaf Getting a Bum Rap?

Publié par Share dans Data Privacy (Données Personnelles), Rapleaf

« Their big differentiator is that they tie names and email addresses to online behavior. This allows them to build richer profiles, leveraging both online and offline data…They claim that they never share PII [personally identifiable information] with advertisers, but some sources are questioning the veracity of that claim. »

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27 10 2010

Candidate Apologizes For Using RapLeaf To Target Ads

Publié par Share dans Data Privacy (Données Personnelles), Rapleaf

New Hampshire Republican Senate hopeful Jim Bender apologized to a voter for targeting her online in his election campaign using controversial technologies from Internet data firm RapLeaf Inc.

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27 10 2010

White House Creates Privacy And Internet Policy Committee

Publié par Share dans Data Privacy (Données Personnelles)

President Obama’s National Science and Technology Council will head the Subcommittee on Privacy and Internet Policy. The White House will staff the group with representatives from more than a dozen departments, agencies and advisory panels across the executive branch.

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26 10 2010

Cookie Trouble Brewing on My Side of the Pond

Publié par Share dans Data Privacy (Données Personnelles)

Among other things, the new amendment includes new regulations on the use of cookies and the actual text states that « Member States shall ensure that the storing of information, or the gaining of access to information already stored, in the terminal equipment of a subscriber or user is only allowed on condition that the subscriber or user concerned has given his or her consent, having been provided with clear and comprehensive information… »

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26 10 2010

RapLeaf clarifies consumer data privacy position

Publié par Share dans Data Privacy (Données Personnelles), Rapleaf

Consumer data aggregator RapLeaf said this week that it has stopped transmission of Facebook IDs to ad networks and told consumers how to opt out of its data system following a Wall Street Journal investigation into consumer data privacy.

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25 10 2010

Republicans Tout Voter Data Matched Ad Targeting on AOL

Publié par Share dans AOL Advertising (ex Platform-A), Data Privacy (Données Personnelles)

The Republican National Committee provided voter data to AOL recently for last-minute online ad targeting. An e-mail sent to GOP Senate campaigns from the National Republican Senatorial Committee this morning touted the data pass-along, telling them they could now target Republicans by location, voting habits, and other criteria

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22 10 2010

Marketing Data RoundUp: Facebook ads could mistakenly ‘out’ a gay user

Publié par Share dans Data Privacy (Données Personnelles), Facebook

Half of ads targeted to gay men didn’t mention the word « gay » in the text, so a user would have no idea that he had been targeted on the basis of sexuality, it continued. « Yet by clicking it he would reveal to the advertiser both his sexual-preference and some kind of » personal identification, such as IP address, or email address if he signs up on the advertiser’s site.

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20 10 2010

Don’t let online be stifled by public demand

Publié par Share dans Data Privacy (Données Personnelles)

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20 10 2010

Market Exists for Facebook User IDs, But Risk May Outweigh Benefits

Publié par Share dans Data Privacy (Données Personnelles), Facebook

Some top Facebook applications such as Zynga’s FarmVille had transmitted « Facebook ID numbers to at least 25 advertising and data firms, several of which build profiles of Internet users by tracking their online activities. » The article referred to the transfer of Facebook user IDs as a « privacy breach » because, the story stated, « Facebook prohibits app makers from transferring data about users to outside advertising and data companies, even if a user agrees. »

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20 10 2010

Behavioral Targeting And The Privacy Dilemma

Publié par Share dans Data Privacy (Données Personnelles)

The behavioral targeting industry should improve privacy efforts by providing consistent and simplified notice about online tracking and ad-serving when the data is collected or used.

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19 10 2010

Self-Regulation, Not New Laws, Says Commission Member

Publié par Share dans Data Privacy (Données Personnelles)

« The Commission isn’t calling for regulation right now, » she said in a speech Tuesday at a privacy conference held by the law firm Proskauer. « We’re talking about a new self-regulatory framework. »

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17 10 2010

Referrer URLs and Privacy Risks

Publié par Share dans Data Privacy (Données Personnelles), Facebook, Rapleaf

The Wall Street Journal’s recent article in the “What They Know” series discussed the problem of Facebook IDs being passed to ad networks.  This is a serious potential privacy risk – and most Facebook applications are impacted by this issue.

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07 10 2010

Ringleader Adds ‘Mobile Cookie’ Certification For Publishers

Publié par Share dans Data Privacy (Données Personnelles), Mobile (Téléphone Portable)

Mobile ad firm Ringleader Digital has launched a certification program for publishers to use the company’s Media Stamp, its mobile equivalent of a Web cookie for tracking usage.

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06 10 2010

Msnbc.com Uses Krux Digital’s Data Sentry Solution to Help Protect Privacy and Thwart Data Piracy

Publié par Share dans Data Privacy (Données Personnelles)

Data Sentry provides digital media publishers with actionable insights and greater control over the activities of companies that collect valuable profile and behavioral information about their audiences. Msnbc.com’s choice of Krux reflects an industry focused on encouraging responsible business practices and combating the potentially unauthorized or unintended data collection activities pervasive across the Internet today.

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06 10 2010

Should Behavioral Targeting Be Opt-In?

Publié par Share dans Better Advertising

Beginning next year, the Council of Better Business Bureaus and Direct Marketing Associate will enforce compliance. The groups plan to promote adoption by businesses through a national education campaign.

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